Close more cloud marketplace revenue, now at the speed of direct.
Bring private offers, co-sells, and entitlements back into the revenue system RevOps already governs.
Trusted by more than 300 leading
Partnerships & Alliances teams
Run every deal on every cloud, from where you already work
Enforce Approvals Consistently
Manage private offers, CPPOs, amendments, and renewals across every cloud from your CRM or Suger. One process, from where you already work.
Prevent Shadow Systems
Find the accounts most likely to close through the marketplace with buyer intent signals for each cloud enriched to your CRM.
Maintain Control
Marketplace deals move at the same speed as direct, with pricing, terms, approvals and permissions carrying over from your CRM or CPQ.
Opportunity
Acme Corp — Platform License
Stage: Negotiation · $285,000 ARR
Active buyer
Strong signal
EDP commitment
$1.2M budget
No activity
—
Automate the work that slows deals down
Sync Marketplace Activity
Keep reps focused on selling while Suger's Workflow Builder automates routine tasks like CRM updates, co-sell follow-ups, and stage changes behind the scenes.
Remove Brittle Spreadsheets
Stay current on every active deal, with detailed offer history and configurable notifications on offer acceptance, expiration, entitlements and more.
Clean Data End-to-End
Give reps a clear next step for every deal with Recommended Actions inside the Suger Widget on Salesforce.
Workflow Builder
AI Autofill
Creating OfferSuger Widget
in SalesforceNotifications
Acme Corp accepted private offer ($185k)
Azure CPPO for Globex expires in 3 days
New entitlement activated: DataCo
Make co-sell a selling advantage, not an admin task
Accurate Pipeline Reporting
Scale co-sell submissions with your pipeline — automatically share referrals individually or in bulk, based on opportunity criteria you already define.
Audit Without Cleanup
Inbound referrals from cloud partners arrive in your CRM enriched with contacts and account data, mapped to the right objects and ready to work. Your team acts on partner referrals the same day they come in.
Scale Without Breaking RevOps
AI generates the customer business problem narrative and auto-maps industry fields for outbound referrals, handling the most time-consuming part of co-sell submission before the rep touches it. Accepted offers auto-link to the co-sell referral they originated from, so attribution holds from partner engagement all the way through to closed revenue.
Co-Sell Referral
from SalesforceOffer ↔ Referral Link
Attribution preserved from partner engagement through closed revenue
Inbound Referral
EnrichedProve to leadership that marketplace is working
Forecast-Ready Dashboards
Get a forecast-ready view of marketplace pipeline the moment Suger connects — dashboards track offers by cloud and deal type out of the box.
Marketplace in Leadership Reports
Offers, entitlements, and revenue sync to Salesforce as custom objects, so marketplace performance shows up in the reports and dashboards leadership already reads. Marketplace becomes part of the business review, not a separate conversation.
Co-Sell Attribution
Co-sell referral volume, acceptance rates, and partner attach rates feed the same Salesforce reporting layer. Pipeline sourced or influenced by cloud partners is visible alongside direct pipeline.
End-to-End Revenue Flow
Revenue, disbursement, and invoice data flow through Suger end-to-end, from offer acceptance through payment collection. Finance and RevOps get the marketplace numbers they need alongside the rest of the business.
Marketplace Operations
Salesforce DashboardRevenue & Entitlements
SyncedCo-Sell Reporting
What RevOps leaders say
“Suger has been a transformative platform for our teams at Harness. It's drastically reduced manual overhead, streamlined workflows, and allowed us to scale our cloud partnerships with ease.”
Ready to run your cloud partnerships like a revenue engine?
See how leading alliances teams build repeatable partner revenue with Suger.