Transform Your GTM

Elevate Your Go-to-Market Strategy

Already selling on marketplaces? Take your cloud GTM to the next level with advanced co-sell automation, multi-cloud orchestration, and revenue optimization.

Co-Sell Pipeline

Synced just now

24

Open Referrals

$2.4M

Pipeline Value

89%

Sync Rate

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Enterprise Deal - Acme Corp

ACE Opportunity • $450K

Active
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Growth Deal - TechStart Inc

Referral • $180K

Pending
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Salesforce ↔ AWS ACE

Bi-directional sync active

147 deals synced

Partner Activity

AWS ACE referral submitted
Azure co-sell approved
GCP referral in progress

Real-time updates across all clouds

Trusted by more than 300 leading
Partnerships & Alliances teams

Trusted by Intel, Snowflake, Notion, Airtable, Webflow, Glean, Highspot, Branch, Content Square, Fivetran, LaunchDarkly, Harness, Fireblocks, Clari, dbt, LogicMonitor
G2 - 5 stars - 71 Reviews

Marketplace Maturity Journey

Complexity grows exponentially in a typical marketplace journey

time
incubation
transformation
scale

you want to close more deals

marketplace listing

co-sell collaboration

CRM integration

workflow automation

advanced insights

intelligent execution

maturity
Optimize

From Good to Great Marketplace Performance

You've proven the marketplace model works. Now it's time to scale it with automation, visibility, and repeatable execution across clouds.

Marketplace GTM Operating System

Multi-Cloud Inputs

AWS
Azure
GCP
Partners
Suger Automation Layer

CRM Sync

Bi-directional

Workflows

Custom GTM

Co-Sell

Automated

APIs

Extensible

Revenue Outcomes

Pipeline Visibility

Attribution

Forecasting

Scale

Unified Multi-Cloud Execution

Run AWS, Azure, and GCP marketplace motions through a single operating model.

  • Orchestrate listings, offers, referrals, and co-sell activity across clouds
  • Maintain consistent workflows while supporting cloud-specific requirements
  • Eliminate fragmented tools and portal-driven processes

Automated Co-Sell & Deal Workflows

Accelerate partner-led deals without adding operational overhead.

  • Bi-directional CRM sync for leads, opportunities, referrals, and deal status
  • Automated deal registration and co-sell submissions for eligible partners
  • Custom workflows that reflect your GTM process, not rigid marketplace rules
  • Real-time notifications to keep Sales, Partnerships, and Ops aligned

Revenue Intelligence & Optimization

Turn marketplace activity into measurable, forecastable revenue.

  • Attribution and visibility for partner-sourced and partner-influenced pipeline
  • Consolidated reporting across CRM, cloud portals, and internal systems
  • Forecasting and performance insights for Sales, RevOps, Finance, and leadership

Built to Scale With You

Support marketplace growth from early traction to enterprise scale.

  • API-first platform for deep integrations and extensibility
  • Scales across startup, mid-market, and enterprise GTM complexity
  • Frees sales teams from admin work so they can focus on closing and expanding partnerships

Transformation in action

Feature Before Transformation After Suger
Multi-cloud management Siloed teams Unified platform
Co-sell pipeline visibility Limited 100% visibility
Deal velocity Baseline 2-3x faster
Revenue attribution Manual tracking Automated
Partner engagement Reactive Proactive
Marketplace ROI Unknown Fully measured

Transformation Results

What transformation looks like

2.5x
Pipeline Growth
40%
Higher Win Rates
60%
Faster Deal Cycles
3x
Co-Sell Engagement

The best sellers automate end-to-end

“We'd hit our cloud GTM limit with manual processes. Suger changed everything with automation: we grew marketplace deals 4x, revenue 7x in our first year—and are now repeating the same GTM motion globally.”
TM
Trevor Milestone
Head of Cloud & Strategic Partner Ecosystems at Securiti
“Suger is a game-changer—automating deal reg, private offers, and CRM syncs. This grew our AWS and Microsoft partnerships to 5,000+ co-sell regs and 4x marketplace deals while cutting sales cycles by 26 days.”
DA
Dico Angelo
Cloud Alliance Operations Lead at ContentSquare
“We 5x'd co-selling in 3 months with Suger. It used to be partner team-driven, sporadic, and too late stage. Reps now co-sell early on deals with the info they need to self-serve their AWS collaboration.”
RC
Richie Corcoran
Head of Cloud Alliances at LaunchDarkly

Available on Growth & Enterprise plans — View Pricing →

Ready to run your cloud partnerships like a revenue engine?

See how leading alliances teams build repeatable partner revenue with Suger.