Google Cloud Marketplace

Grow on Google Cloud Marketplace. Let Suger handle the operations.

Suger automates private offers, reseller deals, and Google co-sell so your team closes faster from Suger or your CRM.

Book a Demo See integrations →

Google Cloud Partner

Partner Advantage

GCP Marketplace Dashboard

Live

Co-Sell Referrals

Private Offers

100%

CRM Synced

Pipeline Progress 68% to goal

Producer Portal ↔ CRM

Real-time

Usage + Revenue

Auto-synced

RPOP Created

Auto-synced

Trusted by more than 300 leading
Partnerships & Alliances teams

LIST

Get your SaaS product live on Google Cloud Marketplace, fast

Suger connects to the GCP Producer Portal and handles compliance, plan configuration, and publishing. Launch SaaS listings with AI-assisted creation across free, subscription, usage-based, and combined pricing models.

AI-powered listing creation

Create SaaS listings with AI-generated descriptions, automated plan configuration, and built-in Producer Portal compliance validation. Go from setup to published in days.

Every SaaS pricing model

Free, subscription-based, usage-based, and combined pricing. Suger configures your plans and metrics, so your listing matches your billing model from day one.

Customized plan pricing

Create private offers with fully customized plans and pricing that goes beyond your standard public plans. Tailor terms, dimensions, and pricing per buyer.

Centralized catalog management

Sync existing products from the Producer Portal for centralized management. Keep listings, plans, and pricing in one place alongside your offers and revenue data.

TRANSACT

Send private offers and reseller deals from Suger or your CRM

Suger supports SaaS and professional service private offers, reseller private offer plans (RPOPs), replacement offers, and multiple flat fee offers for a single buyer. Create and track them from the console, Salesforce, or HubSpot.

Full offer lifecycle

Create, edit, and track private offers for SaaS and professional service products. Replacement offers let you modify terms on active entitlements. Manage everything from one interface.

Reseller private offer plans (RPOP)

Sell through channel partners with single-use or multi-use reseller private offer plans. Configure pricing, set terms, and track partner utilization.

Multiple flat fee offers

Google Cloud Marketplace supports multiple active flat fee offers for a single buyer. Suger manages them all, so you can layer offers across use cases and expansion deals.

CRM-native deal execution

Offer fields auto-populate from your Salesforce opportunity or HubSpot deal. Approval workflows route internally before anything is submitted to the Producer Portal.

CO-SELL

Automate Google Cloud co-sell from Salesforce or HubSpot

Suger syncs co-sell opportunities between your CRM and Google Cloud. Share referrals, map fields automatically, sync inbound opportunities, and keep your pipeline current across both systems.

CRM to GCP referral sync

Share co-sell opportunities from Salesforce or HubSpot to Google Cloud. Batch share from Salesforce or auto-share from HubSpot based on your criteria.

Field mapping and auto-populate

Map CRM fields to GCP opportunity fields so referrals submit with complete, accurate data. Private offer field mapping pre-fills offer details from your CRM record.

Buyer Intent Signals for GCP

Suger scores every account by likelihood to transact through Google Cloud Marketplace. High, Medium, and Low signals refresh on a predictable cadence and deliver directly in your CRM, so your team focuses co-sell effort on accounts with real marketplace potential.

MEASURE

GCP Marketplace revenue and usage, tracked and reconciled

Suger syncs usage reports and revenue data from Google Cloud Marketplace automatically. Label usage for clarity, track entitlements across buyers, and tie every record back to your CRM.

Usage report sync

Usage metering data syncs from Google Cloud Marketplace across Console, Salesforce, and HubSpot. Accurate, automated, and always current.

Usage report labeling

Add labels when reporting usage for better clarity across billing dimensions. Unique to GCP and built directly into the Suger console.

Revenue report sync

Revenue data syncs from GCP Marketplace to the Suger console automatically. Track invoiced amounts and disbursements per entitlement.

Entitlement management

Edit entitlements directly from Suger. Changes are supported across Console, Salesforce, and HubSpot for full lifecycle control.

INTEGRATIONS

Connected to Google Cloud and the tools your team already uses

Your CRM

Suger

GCP Marketplace

Producer Portal

Partner Advantage

GCP-Native

GCP Marketplace APIs (listing, offers, entitlements)
Google Cloud Producer Portal
Google Pub/Sub for real-time events
Partner Advantage program support
RPOP and replacement offer workflows

CRM & Business Tools

Salesforce (native managed package)
HubSpot (native integration)
Slack and Microsoft Teams notifications
Stripe, Metronome, Orb, Lago (billing connectors)
NetSuite, QuickBooks (finance sync)
Snowflake, Databricks, BigQuery (data export)

PROVEN ON GCP

How ISVs are growing on Google Cloud Marketplace with Suger

“We went from zero GCP presence to live marketplace listing in 3 weeks with Suger.”

GMP

GCP Marketplace Partner

Head of Cloud Partnerships at Enterprise ISV

Ready to grow your Google Cloud Marketplace business?

Book a Demo Get the GCP Marketplace Guide →

Common questions about selling on Google Cloud Marketplace

How do I list my SaaS product on Google Cloud Marketplace?

To list on Google Cloud Marketplace, you join the Partner Advantage program, get approved as a vendor, configure your product in the Producer Portal, integrate with GCP's Procurement and Pub/Sub APIs, and pass compliance validation. Suger automates the technical integration and listing creation so most ISVs go live within one to two weeks.

What pricing models does Google Cloud Marketplace support?

Google Cloud Marketplace supports free, subscription-based, usage-based, and combined pricing models for SaaS products. Suger configures your plans and billing metrics directly in the Producer Portal, and supports customized plan pricing on private offers for full flexibility when negotiating enterprise deals.

How do I create private offers on Google Cloud Marketplace?

Private offers on Google Cloud Marketplace let you sell with negotiated terms to specific buyers. Suger lets your deal desk create SaaS and professional service private offers, replacement offers, and reseller private offer plans (RPOPs) from the console, Salesforce, or HubSpot. Fields auto-populate from your CRM record.

How do I sell through channel partners on Google Cloud Marketplace?

Google Cloud Marketplace supports channel sales through Reseller Private Offer Plans (RPOPs). These can be single-use or multi-use, letting your resale partners transact on your behalf. Suger manages the full RPOP lifecycle from the console and Salesforce, including pricing configuration and partner tracking.

How does co-sell work on Google Cloud Marketplace?

Google Cloud co-sell lets ISVs share deal opportunities with Google's sales teams through the Partner Advantage program. With Suger, co-sell referrals sync between your CRM and Google Cloud. You can batch share from Salesforce, auto-share from HubSpot, and inbound referrals from Google sync back to your CRM automatically.

Can I create Google Cloud Marketplace offers from Salesforce?

Yes. Suger's native Salesforce integration lets your team create private offers, replacement offers, and RPOPs directly from a Salesforce opportunity. Offer and co-sell referral fields auto-populate from the opportunity record for faster, more accurate submissions.

How do I track Google Cloud Marketplace revenue in Salesforce?

Suger syncs usage reports and revenue data from Google Cloud Marketplace and ties records back to your Salesforce opportunities. Your RevOps team gets a clean view of invoiced amounts, disbursements, and entitlement status per deal. Entitlements can also be edited directly from Salesforce or the Suger console.

How long does it take to get listed on Google Cloud Marketplace?

With Suger, most ISVs go live on Google Cloud Marketplace within one to two weeks after Partner Advantage approval. The Partner Advantage enrollment itself can take 2–4 weeks, but Suger accelerates everything after that: Producer Portal setup, API integration, listing creation, and compliance validation.