Suger Blog

Insights, strategies, and updates on Cloud GTM, marketplace selling, and revenue operations.

Product Updates: February 2026

See what's new in Suger February 2026: multi-partner AWS co-sell, Buy with AWS marketing insights, offer history in Salesforce, and Azure application product offer.

Feb 19, 2026

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Cloud GTM

Sales 101: How to Close Deals Faster on AWS, Azure & GCP

A Sales Leader's guide to marketplace success. Already listed on AWS, Azure, or GCP? Build a cloud marketplace sales motion to close bigger deals, faster.

Feb 11, 2026

Alliances

Partnerships 101: Build a Winning Co-Sell Motion with AWS, Azure & GCP

Partnerships & Alliance Leaders guide to scale co-sell: proven strategies for driving marketplace revenue and winning with AWS, Azure & GCP account teams.

Feb 5, 2026

Finance

Finance 101: Bridging the GAAP on Marketplace Revenue

A Finance leader's guide to cloud marketplace accounting, covering revenue recognition, fees, AR, cash flow and reconciliation across AWS, Azure and GCP.

Jan 27, 2026

Product Update

Product Updates: January 2026

See what’s new in Suger January 2026: multi-partner Azure referrals, cross-cloud marketplace dashboards, and co-sell partner analytics.

Jan 26, 2026

RevOps

RevOps 101: Running Marketplace Deals Like Any Other Deal

A RevOps leader’s first guide to understanding why cloud marketplace deals create policy, workflow, and ownership failures, and what to do about it.

Jan 13, 2026

Product Update

Product Updates: Winter 2025

Discover what shipped in Suger’s Winter 2025 release: CRM enrichment, AWS funding, Snowflake Marketplace, and HubSpot improvements.

Jan 12, 2026

AWS

AWS re:Invent 2025 Recap: Key Changes + Your Cloud GTM Strategy for 2026

AWS re:Invent 2025 recap covering Agent Mode, Express Private Offers, Partner Incentives, and what ISVs must change in their Cloud GTM strategy for 2026.

Jan 5, 2026

Feature release

Buyer Intent Signals for Cloud Marketplaces

Target high-propensity buyers on AWS, Azure, and GCP. Leverage intent signals to build smarter outreach and GTM strategies.

Dec 22, 2025

Feature release

Product Updates: September 2025

Refreshed console, smarter co-sell collaboration, streamlined offer management, expanded HubSpot support, and other platform upgrades.

Oct 6, 2025

AWS

Cloudelligent Cuts Co-Sell Submission Time to a Few Clicks with Suger

Cloudelligent streamlines AWS co-selling by reducing deal reg from 30 minutes to 3 clicks, real-time HubSpot-ACE sync, and pipeline reporting using Suger.

Sep 30, 2025

Announcement

Suger Surpasses $6 Billion in Cloud Marketplace Transactions

Suger has processed over $6 billion in cloud marketplace transactions across AWS, Azure, GCP, Snowflake, and Alibaba to date—a 17x year-over-year increase.

Sep 16, 2025

Feature release

Product Updates: August 2025

New dashboards, table and reporting enhancements, reseller CPPOs in Salesforce, Referral-to-Opportunity linking, and Entitlement-to-Opportunity linking.

Sep 2, 2025

Case Studies

Glean Expands Co-Sell Pipeline and Automates Operations with Suger

Glean increases its co-sell pipeline, cuts manual effort, and improves collaboration with AWS and GCP by automating cloud marketplace workflows with Suger.

Aug 16, 2025

Case Studies

FusionAuth scales to 300 referrals and submits 5x faster with Suger

FusionAuth used Suger to go from 0 to 300 AWS co-sell referrals in 3 quarters, submit 5x faster with higher quality, and auto-enrich 100% of them

Aug 13, 2025

Cloud GTM

When Do You Need a Signature on Legal Documents in Cloud Marketplace Deals?

Discover when a signature is needed in cloud marketplace deals, including the role of digital signatures and deal size considerations.

Aug 8, 2025

Feature release

Product Updates: July 2025

Including enhanced analytics, data enrichment, global search, ACE Partner Central API capabilities, and major Hubspot upgrades.

Aug 4, 2025

Case Studies

Fireblocks scales co-sell 3x and cuts offer time 70% with Suger

Discover how Fireblocks automated GTM workflows with Suger to achieve 300% co-sell growth, 95% faster deal registration, and 70% faster offer time.

Jul 14, 2025

Feature release

Launching Data Export: Your Central Hub for Reports & Raw Data

Centralized hub for flexible, automated data export and reporting, supporting various formats and destinations for analytics.

Jul 11, 2025

Feature release

More Flexibility for GCP Marketplace Offers

New features in GCP Marketplace: Create private offers for professional services, manage multiple flat fee offers, and utilize Vendor Net Revenue Schedule.

Jul 11, 2025

Case Studies

Datasparc Turned Marketplace Intention into Pipeline Momentum - Fast with Suger and Fractivo

Datasparc launched on AWS Marketplace with help from Suger and Fractivo. They got their first AWS transaction, enabled co-sell, built cloud GTM strategy.

Jun 16, 2025

Case Studies

SuperAnnotate closes multi-millions on AWS & GCP within the first year and reduces private offer time by 80%

Learn how SuperAnnotate reduces deal workload by 80%, registers deals 10x faster via HubSpot, and enables real-time finance visibility using Suger’s end-to-end marketplace automation.

May 23, 2025

Case Studies

Docebo is winning the cloud game: accelerates co-sell GTM with Suger + CloudAtlas

Docebo leverages Suger and CloudAtlas to create a robust co-sell GTM strategy on AWS Marketplace, driving sales enablement and accelerating success.

May 21, 2025

Cloud GTM

The Sales Leader’s Guide to Cloud Marketplace Selling

Learn how sales teams scale AWS, Azure, and GCP deals by automating co-sell, private offers, and CRM-native execution for faster, repeatable wins.

May 21, 2025

Announcement

Suger x Sela: A Sweet Partnership to Accelerate Cloud Marketplace Growth

Discover how Suger and Sela’s new partnership helps ISVs launch faster, simplify cloud marketplace operations, and unlock revenue across AWS, Azure, and Google Cloud.

May 20, 2025

GCP

5 Steps to Start Selling on GCP Marketplace

Sell smarter on GCP Marketplace with Suger - automate listing, co-sell, billing, and GTM workflows to launch fast and grow revenue without engineering lift.

May 16, 2025

Feature release

Faster Collaboration, Stronger Branding: Meet Suger’s Custom Email Builder!

With Suger’s upgraded email notification feature, you can now easily edit, configure & test the custom emails for all notification types.

May 15, 2025

Feature release

New: JumpCloud OIDC SSO Is Now Available in Suger

Securely manage team logins with centralized access control and seamless authentication setup.

May 8, 2025

Feature release

New: Flexible Billing Now Live for Azure Private Offers

Flexible billing support in Azure Marketplace helps sellers close larger deals faster by aligning payment terms with enterprise buyer budgets and timelines.

May 5, 2025

Feature release

New at Suger: View Timestamps in Your Local Time Zone

See all timestamps in your local time zone for clearer tracking, faster decisions, and easier collaboration across global teams.

May 5, 2025

Feature release

Track Your Deal Status with the Suger Offer Status Bar

Discover the Suger Offer Status Bar, track AWS Marketplace deal progress in real time, from draft to acceptance, without chasing emails or dashboards.

May 5, 2025

Feature release

Co-Sell Settings Enhancements Are Here: Auto-Share, Accept, Delete

Discover how Suger’s enhanced Co-Sell Settings let teams manage inbound and outbound referrals across clouds with a simple toggle.

May 1, 2025

GCP

Guide to Google Cloud's Architectural Review for Marketplace Success

Learn how to navigate Google Cloud architecture review, unlock commit spend, scale faster, and streamline post-validation operations efficiently with Suger.

Apr 25, 2025

Azure

Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success

Discover how the Azure Well-Architected Review helps ISVs validate solutions, unlock MACC, accelerate co-sell, and drive Marketplace growth.

Apr 25, 2025

Case Studies

StreamNative saved 4 months of engineering time and automated billing across AWS, GCP, and Azure

Discover how StreamNative used Suger to unify billing across AWS, GCP, and Azure, automate PAYG and commit-based pricing, and save 4+ months of engineering effort giving finance, engineering, and ops a single source of truth for marketplace revenue.

Apr 25, 2025

Cloud GTM

Build vs. Buy: Why Building a Cloud GTM Stack Slows You Down

Building cloud GTM integrations slows growth. Learn why buying Suger is faster, scalable, and smarter for listing, co-sell, offers, and revenue ops.

Apr 18, 2025

Feature release

Meet Suger Workflows: A Smarter Way to Extend and Automate Your Cloud Ops

Discover how to automate manual GTM tasks with Suger Workflows. Connect Salesforce, Stripe, NetSuite, and more to scale faster without manual busywork.

Apr 17, 2025

Case Studies

Teleport automated co-sell and renewals to save headcount, speed up deals, and scale AWS Marketplace operations

Learn how Teleport eliminated manual work, simplified private offers, renewals, and improved cross-team efficiency by integrating Suger into its AWS Marketplace workflows.

Apr 17, 2025

Events

Google Cloud Next 2025 Recap: AI, GTM, & Marketplace Momentum

Explore key highlights from Google Cloud Next 2025 : AI Agent Marketplace, Agent2Agent Protocol, Rapid Storage, and the future of cloud GTM.

Apr 15, 2025

Case Studies

How Memfault Got Launch Ready on AWS Marketplace under a day with Zero Engineering Lift

Discover how Memfault offset setup costs with AWS credits, launched private offers in under 5 minutes, and streamlined renewals while keeping their engineers out of the loop.

Apr 14, 2025

Feature release

How Suger Simplifies Multi-Currency Transactions for AWS Marketplace

Suger now supports multi-currency transactions for AWS Marketplace offers, simplifying global sales and payment processes for sellers and channel partners.

Apr 11, 2025

AWS

5 Steps to Start Selling on AWS Marketplace (with Automation, AI, and CRM-Powered Simplicity)

Learn how to sell on AWS Marketplace with ease : get started as a seller, automate co-selling, and streamline every step with Suger and your CRM.

Apr 10, 2025

Feature release

Suger x Salesforce Enhancements: Supercharge Your Marketplace & Co-Sell Workflows

New Salesforce enhancements from Suger simplify marketplace selling & co-sell workflows—boosting efficiency & visibility.

Apr 2, 2025

Case Studies

JumpCloud streamlined multi-cloud marketplace sales and strengthened co-sell partnerships

Discover how JumpCloud scaled multi-cloud marketplace sales and boosted co-sell efficiency with Suger’s automation, visibility, and Salesforce integration

Mar 27, 2025

AWS

A Guide to 9 Common AWS Marketplace Listing Mistakes (And How to Avoid Them)

Discover the 9 most common AWS Marketplace mistakes and how Suger automates listing management—error-free and stress-free from rejections.

Mar 21, 2025

Workflow Automations

Automated Workflows for Cloud Marketplace Management

Cloud marketplace ops are messy. Suger's cloud marketplace automation keeps systems in sync, without entering an engineering backlog. Learn how this can help you scale your cloud marketplace success.

Mar 7, 2025

Billing & Metering

100% Real-Time Financial Accuracy: Automate Cloud Marketplace Transactions with Suger & NetSuite

Automate cloud marketplace transactions with Suger and NetSuite for real-time financial accuracy, reducing manual errors and accelerating revenue recognition.

Mar 7, 2025

Feature release

Suger Analytics: Breaking Down Data Silos, Driving Intelligent Decisions

Unify diverse data sources and drive intelligent decisions with Suger Analytics. Discover pre-built insights and flexible custom analysis modes for revenue growth.

Feb 24, 2025

AWS

Simplifying AWS FTR: End-to-End Checklist and Guide for Marketplace Listings

Explore the AWS FTR process, checklist, and marketplace listing guidelines to unlock co-sell benefits, stay compliant, and scale faster in 2025.

Feb 21, 2025

Feature release

Simplify Multi-Account Management on AWS Marketplace with Suger

New feature: multiple AWS Marketplace integrations under the same Suger organization!

Feb 20, 2025

Billing & Metering

Breaking Down Silos: How Automated Usage Metering Drives Revenue Growth

Automate cloud service metering with AWS, GCP, and Azure Metering APIs. Streamline cloud usage-based billing, accelerate revenue recognition, and unlock growth with Suger.

Feb 19, 2025

Announcement

Suger Lands $15M in Series A to Automate Cloud Marketplace Workflows

Discover how Suger raised $15M in Series A funding to revolutionize cloud marketplace workflows with AI-powered automation, boosting deal volume and contract value for 200+ customers.

Feb 11, 2025

Announcement

🍫 Suger’s New Look: Where Sweet Cloud Marketplace Success!

Discover Suger’s new logo—crafted with the essence of melted chocolate.

Feb 7, 2025

AWS

3-Phase to Maximize Product Visibility after listing on AWS Marketplace

Maximize your product's visibility on AWS Marketplace with 3-phase roadmap, from listing to scaling and driving sales. Learn key strategies for success.

Feb 6, 2025

Feature release

Co-Selling with the Suger: Do More Deals, Less Work in Hubspot CRM

Streamline co-selling in HubSpot with the Suger Co-Sell App. Automate referrals, improve pipeline accuracy, and boost revenue by simplifying your multi-cloud sales processes.

Feb 5, 2025

Billing & Metering

How Suger Power Automated Usage Metering for ISVs – Cut Reconciliation Time by 90%

Automate usage-based billing with Suger to eliminate manual reconciliation, reduce billing errors, and cut invoice processing time by 90% for ISVs using cloud marketplaces.

Jan 31, 2025

AWS

Unlock Revenue Potential: AWS SaaS Revenue Recognition Program

Discover how AWS's new SaaS Revenue Recognition Program can help APN Partners boost sales, enhance co-selling, and unlock new revenue opportunities.

Jan 28, 2025

AWS

Getting Started Co-sell Journey in Cloud Marketplace

Simplify your co-sell journey and maximize revenue with Suger. Learn how to leverage cloud marketplaces and optimize your sales process for higher growth and efficiency.

Jan 17, 2025

AWS

5 things you should know about AWS Marketplace Seller Prime

Learn how AWS Marketplace Seller Prime empowers ISVs with GTM strategies, PLG guidance, and key resources to scale and drive cloud marketplace success.

Jan 15, 2025

Cloud GTM

The Future of Cloud Marketplaces: Predictions for 2025

Discover key trends shaping the future of cloud marketplaces in 2025, including AI-driven solutions, multi-cloud strategies, and usage-based pricing models.

Jan 14, 2025

Feature release

How Suger Differentiates Through Powerful APIs and SDKs

Discover how Suger simplifies cloud marketplace selling with powerful APIs and SDKs, enabling automation, integration, and growth for businesses on platforms like AWS, Azure, and Google Cloud.

Dec 20, 2024

Feature release

Connect Suger directly to Okta for seamless identity & access management

Streamline identity and access management with Suger’s integration with Okta, offering automated user provisioning, centralized management, and enhanced security for enterprises.

Dec 20, 2024

AWS

5 Reasons to Transition to AWS EventBridge from SNS

Transition to AWS EventBridge from SNS for advanced automation, integration, and centralized event management. Simplify migration with Suger’s platform.

Dec 13, 2024

AWS

It’s Time to Transition to AWS EventBridge: Simplify the Shift with Suger

Simplify your AWS EventBridge transition with Suger. Save time, reduce maintenance, and focus on growth.

Dec 12, 2024

AWS

How StoryBlok Achieved Faster Time-to-Market and Operational Efficiency with Suger

Discover how StoryBlok achieved faster time-to-market and operational efficiency through a successful partnership with Suger, driving significant revenue via AWS Marketplace.

Dec 11, 2024

AWS

Accelerating Success: How Suger Helps Sonrai Achieve Rapid Growth and Efficiency

Discover how Sonrai Security leveraged Suger's seamless integration to double their deals on AWS Marketplace and streamline their co-sell management.

Dec 11, 2024

AWS

Suger is thrilled to be the AWS Launch Partner for “Buy with AWS”!

Suger supports Buy with AWS, enabling seamless product discovery and procurement on AWS Marketplace sellers' websites for simplified cloud sales and enhanced customer experience.

Dec 10, 2024

AWS

AWS re:Invent 2024 Recap: What’s New with AWS

AWS re:Invent 2024 unveils advancements like Buy with AWS, Partner Connections, SageMaker upgrades, Bedrock Marketplace, and a $100M Education Equity Initiative.

Dec 9, 2024

AWS

Building a Better Together Story with AWS, Panther's Journey with Suger

Discover how Panther improved its AWS Marketplace transactions and co-sell pipeline by 50% with the help of Suger's expertise and seamless integration.

Dec 9, 2024

AWS

Suger X CloudAtlas: Accelerating Marketplace Success Together

Accelerate marketplace success with Suger and CloudAtlas’s integrated solutions on AWS Marketplace, simplifying ISV growth with rapid integration and strategic support.

Dec 9, 2024

$Suger x fractivo: A Sweet New Partnership for Cloud Marketplace$

Announcement

Suger x fractivo: A Sweet New Partnership for Cloud Marketplace

Discover how Suger and fractivo's new partnership simplifies cloud marketplace onboarding, accelerates growth, and aligns with revenue goals for businesses.

Nov 26, 2024

Feature release

Rapid Global Launch Across Multiple Regions: How Suger Simplifies Multi-Currency Transactions

Streamline global SaaS operations with Suger’s multi-currency support, customized offers, and automated billing, empowering ISVs to accelerate sales cycles and boost revenue growth.

Nov 21, 2024

Cloud GTM

Key Characteristics of Successful Cloud Marketplace Sellers

Unlock success in cloud marketplaces with streamlined listing, automated operations, and strategic partnerships using Suger’s platform. Achieve rapid growth and high ROI with minimal effort.

Nov 20, 2024

Feature release

Suger Product Update: Netsuite and Snowflake

Enhance your cloud journey with Suger’s new integrations for NetSuite and Snowflake, offering seamless ERP management and real-time data streaming.

Nov 13, 2024

AWS

How ISVs Can Achieve Cloud Success with AWS Programs

Achieve cloud success as an ISV with AWS Seller Programs, leveraging PLG and co-selling strategies to enhance buyer experience and streamline marketplace transactions.

Nov 7, 2024

Feature release

Meet Suger AI for Instant AWS, Azure, and GCP Marketplace Listings!

Suger's AI Auto-Fill streamlines your AWS, Azure, and GCP listings by automatically populating product details from your website, ensuring quicker and more accurate marketplace listings.

Nov 4, 2024

Feature release

Suger Product Update: QuickBooks and Stripe Integrations

Discover Suger’s new QuickBooks and Stripe integrations to streamline financial workflows, automate billing, and manage payments—all within a single platform.

Nov 4, 2024

AWS

Zilliz Accelerates Global Expansion with Suger’s Fully Automated, API-Driven Platform

Zilliz leverages Suger's automated platform to streamline multi-cloud marketplace management, saving engineering time and enhancing scalability for its cloud-native vector database solutions.

Nov 1, 2024

AWS

List your AI products before AWS Re:Invent and Kickstart 2025 Growth

Maximize your AI product's visibility and growth by listing on AWS Marketplace before re:Invent 2024. Learn how Suger can fast-track your listing for success in 2025.

Oct 28, 2024

Feature release

Scale Your Business with Suger’s Workflow Automation Solutions

Streamline complex workflows and automate revenue operations with Suger’s seamless integrations.

Oct 25, 2024

Azure

Empowering Purpose-driven Innovation: How Suger Helped Contentsquare Grow Partnerships Without Limits

Empower your cloud partnerships with automation. Discover how Suger helped Contentsquare scale their marketplace operations and co-sell initiatives efficiently.

Oct 18, 2024

Feature release

Drive Efficiency and Collaboration with Custom Notifications in Suger

Enhance efficiency and collaboration with Suger's custom notifications, offering real-time alerts and seamless integrations with Slack, Teams and email for cloud marketplace operations.

Oct 7, 2024

Cloud GTM

The Growing Role of Channel Partners in Cloud Marketplaces

Discover how Suger's reseller private offer capabilities empower channel partners to drive cloud marketplace growth and profitability with AWS, Azure, and GCP CPPO models.

Oct 7, 2024

Cloud GTM

5 Tips to convert more leads for your Google Cloud Marketplace listing

Maximize your lead generation on Google Cloud Marketplace with five actionable tips to streamline buyer journeys, create compelling demos, offer incentives, engage in events, and leverage Google AI.

Sep 30, 2024

Announcement

Suger x CloudAtlas: A Sweet New Partnership for Smarter, Scalable Cloud Solutions

Partnership with CloudAtlas revolutionizes cloud solutions for ISVs, automating offers, optimizing co-selling, and shortening sales cycles for growth in cloud marketplaces.

Sep 30, 2024

Cloud GTM

Simplifying Usage Metering Across Cloud Marketplaces: A Guide for SaaS Companies

Optimize SaaS billing with effective metering strategies on AWS, Azure, and GCP using Suger’s unified API and advanced pricing models to enhance growth and profitability.

Sep 30, 2024

Feature release

Scale Cloud marketplace Sales Simple with Suger’s Salesforce Connector

Simplify and scale your cloud marketplace sales with Suger’s Salesforce Connector, automating co-sell workflows and gaining real-time visibility into your sales pipeline.

Sep 25, 2024

AWS

Suger Step-by-Step Guide for Managing CPPO Across AWS, Azure, and GCP Marketplaces

Effortlessly manage CPPO across AWS, Azure, and GCP with Suger, simplifying cloud marketplace operations and boosting sales growth through a single integrated platform.

Sep 25, 2024

Cloud GTM

Accelerating Resell Growth with CPPO in the Cloud Marketplace

Discover how Channel Partner Private Offer (CPPO) accelerates procurement, customizes pricing, and drives new revenue streams for ISVs and partners on AWS, Azure, and Google Cloud marketplaces.

Sep 18, 2024

Feature release

Unlock the Power of Private Offers: Maximizing Value on Cloud Marketplaces

Discover the benefits of private offers in cloud marketplaces and how they can optimize your cloud procurement strategy.

Sep 17, 2024

Cloud GTM

How to Win in Cloud Marketplaces: 3 Things to Create a PLG SaaS Pricing Strategy on GCP

Maximize your SaaS potential on GCP with strategic pricing models, transparency, and flexible billing. Learn how to attract diverse customers and drive growth.

Sep 10, 2024

Feature release

How Suger’s Data & Integration Capabilities Drive Co-Sell Success

Overcome cloud marketplace challenges with Suger's automation and integration capabilities to boost co-sell partnerships and streamline revenue operations. Discover how to maximize marketplace success.

Sep 10, 2024

Azure

Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success

Explore key strategies for launching and succeeding on Azure Marketplace, from listing your product to co-selling and marketing programs. Elevate your visibility and drive growth with Suger's seamless solutions.

Aug 23, 2024

Azure

Turbocharge Your GTM Strategy: How Suger on Azure Marketplace Empowers ISVs for Success

Discover the synergy between Microsoft Azure Consumption Commitment and the Azure Marketplace, benefiting Microsoft, ISVs, and customers. Learn how to maximize revenue and scale success on Azure.

Aug 23, 2024

Announcement

Unlock Up to $70K: ISVs roadmap to Earning Big in FY25

Discover how ISVs can overcome challenges and drive business growth on the Azure Marketplace. Learn about the FY25 Incentive Campaign offering up to $70,000 in rewards. Contact us for more details.

Aug 23, 2024

Cloud GTM

5 Reasons to Grow Revenue on Google Cloud Marketplace

Discover how Google Cloud Marketplace can help AI startups expand their reach, streamline sales, leverage partnerships, and harness Google's AI ecosystem for growth.

Aug 14, 2024

Feature release

A Step-by-Step Guide | How to list product on Google Cloud Marketplace

Unlock growth opportunities by listing your product on Google Cloud Marketplace efficiently. Follow this step-by-step guide for a smooth listing process and increased revenue potential.

Aug 14, 2024

Feature release

Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide

Master the Google Cloud Marketplace with this ultimate guide for vendors, covering benefits, requirements, integration with Suger, and steps to launch successfully. Unlock growth opportunities today.

Aug 14, 2024

Other

Alliance Leaders, Take Note: Forbes Cloud 100 Opportunities

Explore the power of strategic alliances in tech careers with a curated list of career ladders from top companies actively hiring. Empower your growth with Suger's.

Aug 8, 2024

Events

Exploring the Power of Cloud Marketplaces: Insights from Suger, Vanta, and Craft Ventures

Explore the key insights on leveraging cloud marketplaces for business growth, shared by industry experts in a Suger webinar. Streamline procurement, access new budgets, and drive growth through strategic partnerships.

Jul 29, 2024

Feature release

Summer 2024 Release | Custom filters, flexible pricing models and more

Discover how Suger's new metering upgrade offers enhanced pricing flexibility, data filtering, and billing operations for businesses to optimize revenue and customer satisfaction.

Jul 29, 2024

AWS

Best practices for activating trials and public offers through marketplace

Learn how to drive product-led growth in cloud marketplaces with AWS Marketplace. Discover best practices, common mistakes, and strategies to accelerate user sign-ups with Suger. Start your PLG journey today!

Jul 24, 2024

AWS

New PLG Strategy Guide | Driving Hypergrowth through Cloud Marketplaces

Explore how Product-Led Growth and Cloud Marketplaces are revolutionizing software commerce, driving efficiency, flexibility, and growth for companies.

Jul 24, 2024

AWS

How Suger Simplifies AWS Marketplace Listing and Co-Selling Management

Discover how Suger simplifies AWS Marketplace listings, from technical validation to co-sell. Learn how our platform streamlines the process, reduces complexity, and accelerates your time-to-market, helping your product stand out and reach a broader audience.

Jul 16, 2024

Cloud GTM

Accelerating B2B Cloud Marketplace Strategies with Suger

Accelerate B2B cloud marketplace strategies with Suger's integrated solutions, co-selling capabilities, and streamlined procurement processes. Stay ahead in the platform race with Suger's marketplace tools.

Jul 15, 2024

Events

Meet Suger at the AWS Summit New York!

Discover how Suger revolutionizes cloud marketplace integrations and empowers businesses at the AWS Summit in New York. Join us for insights on accelerating business growth.

Jun 28, 2024