Microsoft Marketplace Partner

Sell on Azure Marketplace. Automate everything in between.

Suger handles private offers, Partner Center co-sell, and multi-currency pricing so your team focuses on closing, not configuring.

Book a Demo See integrations →

Microsoft Co-Sell Ready

[X]+ Azure Listings

Azure Marketplace Dashboard

Live

Co-Sell Referrals

Private Offers

100%

CRM Synced

Pipeline Progress 72% to goal

Partner Center ↔ CRM

Real-time

Multi-currency

Auto-reconciled

MPO Created

Auto-synced

Azure Marketplace is where enterprise buyers are already spending. Meet them there.

$XB+

In Microsoft Azure customer commitments (MACC) available for software purchases

Bigger deal sizes on Azure Marketplace

1M+

People visit the Azure Marketplace every month

Trusted by leading software companies

LIST

Publish to Azure Marketplace in days, directly from Suger

Suger connects to Partner Center and handles validation, compliance, and publishing. Launch SaaS listings with AI-assisted creation, manage VM products, and configure per-market pricing across currencies.

AI-powered listing creation

Create SaaS listings with AI-generated descriptions, automated plan configuration, and built-in Partner Center compliance validation.

SaaS and VM support

Create and manage SaaS (flat rate and per-user) listings in the console. VM product offer creation supported in the console and Salesforce.

Per-market global pricing

Configure pricing by market with multi-currency support across EUR, GBP, JPY, AUD, and more. Pricing flows through to offers, entitlements, and revenue tracking.

Centralized product management

Sync existing products from Partner Center for centralized management. Keep listings, plans, and pricing in one place alongside your offers and revenue data.

TRANSACT

Build and send Azure private offers from Suger or your CRM

Suger supports the full range of Azure Marketplace offer types. Create standard private offers, multiparty offers (MPOs), and CSP offers from the console, Salesforce, or HubSpot. Both existing-plan pricing and custom plan creation are supported.

Full offer lifecycle

Create, upgrade, clone, cancel, and extend offers. Suger supports both existing-plan pricing edits and fully custom plan creation for maximum flexibility.

Multiparty offers (MPO)

Create and manage multiparty private offers for your resale partners. Configure pricing, set terms, and track acceptance across the channel.

CSP private offers

Sell through Microsoft's Cloud Solution Provider program with dedicated offer creation and tracking built into the same workflow.

Flexible billing and multi-currency

Offer flexible payment terms with localized pricing in the buyer's currency. Multi-currency flows through from offer to entitlement to revenue.

CO-SELL

Automate Partner Center co-sell from Salesforce or HubSpot

Suger syncs co-sell referrals between your CRM and Microsoft Partner Center. Share opportunities, accept inbound referrals, and collaborate with Microsoft sellers and multi-partner networks. Field mapping and auto-share rules keep submissions complete and your pipeline current.

Partner Center and CRM sync

Share co-sell opportunities from Salesforce or HubSpot to Microsoft Partner Center. Inbound referrals sync back with field mapping, status updates, and contact details.

Auto-share and field mapping

Set criteria to auto-share eligible Salesforce opportunities. Map CRM fields to Partner Center referral fields so submissions are complete and accurate on the first pass.

Multi-partner collaboration

Azure co-sell often involves multiple partners. Search for partners, send invitations, and track engagement across your partner network from one view.

Buyer intent signals

Suger scores every account by likelihood to purchase through Azure Marketplace. High, Medium, and Low signals show up directly in your CRM so reps and partnerships teams align on which accounts to prioritize for marketplace plays.

MEASURE

Azure Marketplace revenue visibility, billing to disbursement

Suger syncs billing events from Azure Marketplace and reconciles revenue across currencies automatically. Every entitlement ties back to your CRM with invoiced amounts, disbursements, and collectables in one view.

Multi-currency revenue tracking

Revenue from global deals reconciles in the original transaction currency. Track invoiced amounts, disbursements, and collectables per entitlement across markets.

Billing sync

Raw billing events sync from Azure Marketplace automatically. Suger joins revenue records across entitlements for a consolidated view.

Entitlement management

Cancel entitlements and edit seat counts directly from Suger. Changes sync to Partner Center.

Customizable dashboards

Marketplace performance, co-sell attribution, offer conversion rates, and revenue by product. Built-in analytics or export to your BI tools.

INTEGRATIONS

Integrated with Azure and the tools your team already uses

Your CRM

Suger

Azure Marketplace

Partner Center

Azure-Native

Microsoft Partner Center API (listing, offers, co-sell)
Azure Marketplace billing and metering APIs
IP Co-Sell Ready program support

CRM & Business Tools

Salesforce (native managed package)
HubSpot (native integration)
Slack and Microsoft Teams notifications
Stripe, Metronome, Orb, Lago (billing connectors)
NetSuite, QuickBooks (finance sync)
Snowflake, Databricks, BigQuery (data export)

PROVEN ON AZURE

How ISVs are scaling on Azure Marketplace with Suger

“⚠ Placeholder: Insert named customer quote with real name, title, and company logo once approved.”

Customer Name

Title at Company

Ready to scale your Azure Marketplace business?

Book a Demo Get the Azure Marketplace Guide →

Resources

Azure Marketplace Listing Checklist • Co-Sell Automation Playbook • Azure Private Offer Guide

Common questions about selling on Azure Marketplace

How do I list my SaaS product on Azure Marketplace?

To list a SaaS product on Azure Marketplace, you configure your offer in Microsoft Partner Center, set up pricing plans, integrate with Azure's SaaS fulfillment APIs, and pass validation. Suger automates this by connecting directly to Partner Center and handling plan configuration, compliance checks, and publishing so most ISVs go live within days.

How does co-sell work on Azure Marketplace?

Azure co-sell lets ISVs share deal opportunities with Microsoft sellers through Partner Center for joint selling support. With Suger, co-sell referrals sync between your CRM and Partner Center. Opportunities auto-share based on your criteria, inbound referrals accept into Salesforce or HubSpot, and field mapping ensures submissions are accurate on the first pass.

Can I create Azure Marketplace private offers from Salesforce or HubSpot?

Yes. Suger lets your deal desk create standard private offers, multiparty offers (MPOs), and CSP offers directly from Salesforce or HubSpot. Offer fields auto-populate from the opportunity or deal record, and internal approval workflows run before anything is submitted to Partner Center.

What types of private offers does Azure Marketplace support?

Azure Marketplace supports standard private offers, multiparty private offers (MPOs) for resale partners, and CSP private offers for the Cloud Solution Provider channel. Suger manages the full lifecycle for all three: create, upgrade, clone, cancel, and extend. Both existing-plan pricing edits and fully custom plan creation are supported.

Does Azure Marketplace support multi-currency pricing?

Yes. Azure Marketplace supports per-market pricing in multiple currencies. Suger lets you configure global pricing across EUR, GBP, JPY, AUD, and other currencies from the console or Salesforce. Multi-currency flows through from offer creation to entitlement management to revenue reconciliation.

How do I manage Azure Marketplace revenue and billing?

Suger syncs raw billing events from Azure Marketplace automatically and joins revenue records across entitlements into a single view. Multi-currency revenue reconciles in the original transaction currency, with invoiced amounts, disbursements, and collectables tracked per entitlement and linked back to your CRM.

How do I sell through channel partners on Azure Marketplace?

Azure Marketplace offers two channel paths: Multiparty Private Offers (MPOs) for resale partners and CSP private offers for Cloud Solution Provider partners. Suger supports both, letting you create offers with customized pricing and terms for your channel, and track acceptance across partners.

How long does it take to get listed on Azure Marketplace?

With Suger, most ISVs go live on Azure Marketplace within one to two weeks. The timeline depends on your pricing model and any Microsoft certification requirements, but Suger's automated Partner Center integration and compliance checks accelerate the process significantly.