Turn cloud partnerships into a revenue engine.
Get listed on cloud marketplaces, activate co-sell programs, share opportunities with the hyperscalers and prove your partnerships ROI, all with Suger.
Trusted by more than 300 leading
Partnerships & Alliances teams
Unlock the fastest growing B2B revenue channel
Launch listings across AWS, Azure, GCP, and Snowflake in days with AI Autofill that handles configuration so your team focuses on the channel.
Single Workflow for All Hyperscalers
Enter ISV Accelerate, Azure IP co-sell, and GCP Partner Advantage from day one with compliant submissions that unlock hyperscaler field access sooner.
Stakeholder Alignment
When marketplace APIs and program requirements change, Suger updates automatically so your listing and program status stay current.
Clear Ownership
Keep listings and program status current automatically when marketplace APIs and program requirements change.
Turn co-sell with hyperscalers into real revenue
Share qualified opportunities to ACE, Partner Center, and PSC automatically in bulk, directly from your CRM or within Suger.
Stage: Negotiation
Stage: Discovery
"Hi Sarah, following up on the AWS co-sell referral for Acme Corp. Their team is evaluating..."
Sarah L.
AWS Partner SA
James K.
Azure CSM
Priya M.
GCP Partner Mgr
Real-Time Pipeline Tracking
Focus co-sell effort on the accounts most likely to close with cloud buyer intent signals and assigned cloud reps surfaced directly in Salesforce.
Cross-Team Visibility
Act on inbound referrals the same day they arrive, with contacts synced, stage mapped, and company data enriched before your team touches them.
Automatic Stakeholder Sync
Automate the follow-through by triggering notifications, CRM updates, and AI-drafted outreach the moment a referral is approved or a stage changes.
Prove partnerships ROI before leadership asks.
Accurately attribute pipeline and revenue. Track incentive and program performance. Prove partner impact with leadership-ready data.
| Opportunity | Cloud | Referral | Amount | Status |
|---|---|---|---|---|
| Acme Corp - Enterprise | AWS | ACE-4821 | $420K | Closed Won |
| Globex Platform Deal | Azure | PC-1293 | $285K | In Progress |
| Initech Migration | GCP | PSC-882 | $190K | Closed Won |
| Wayne Ent. Expansion | AWS | ACE-5102 | $340K | Approved |
Accurate Attribution
Co-sell referrals link to closed marketplace deals automatically so attribution holds all the way through to revenue, not just pipeline.
Program Performance
Forecast marketplace revenue accurately with pre-built Salesforce dashboards that work the moment Suger connects with minimal setup.
Leadership-Ready Reporting
Real-time Slack and email alerts on referral approvals and offer milestones keep your team current on every active deal.
Unlock new growth with hyperscaler funding programs
Submit, track, and prove ROI on cloud funding programs — without leaving your CRM.
| Program | Cloud | Opportunity | Amount | Status |
|---|---|---|---|---|
| POC Funding | AWS | Acme Corp - Enterprise | $75K | Approved |
| MDF Campaign | Azure | Globex Platform Deal | $120K | Pending |
| ISV Accelerate | AWS | Initech Migration | $50K | Approved |
| Co-Invest Fund | GCP | Wayne Ent. Expansion | $200K | Under Review |
| POC Funding | Azure | Stark Industries | $90K | Resubmitted |
Submit Directly from Salesforce
Submit funding requests to hyperscalers like POC and MDF directly from Salesforce, pre-filled with deal context and linked to the right opportunities.
Real-Time Status Sync
Know where every funding request stands, with funding approval status syncing back to your CRM automatically.
Full Audit Trail
Every request, resubmission, and approval is logged, giving you a full audit trail across every funding program.
Trusted by partnership leaders
“Suger has been a transformative platform for our teams at Harness. It's drastically reduced manual overhead, streamlined workflows, and allowed us to scale our cloud partnerships with ease.”
Ready to run your cloud partnerships like a revenue engine?
See how leading alliances teams build repeatable partner revenue with Suger.