Partnerships

Run cloud partnerships like a revenue engine.

Manage co-sell motions, partner pipeline, and hyperscaler coordination across AWS, Azure, GCP, and Snowflake — without losing attribution or control.

Plan & Register

Coordinate co-sell motions from day one

Manage co-sell activity across hyperscalers in a single workflow. Align AEs, Partner Ops, and partner managers before deals stall. Keep ownership clear from registration through close.

Single Workflow for All Hyperscalers

Coordinate co-sell motions across AWS, Azure, GCP, and Snowflake from one unified platform. No more switching between partner portals.

Stakeholder Alignment

Keep AEs, Partner Ops, and partner managers aligned before deals stall. Everyone knows their role from the start.

Clear Ownership

Maintain clear ownership and attribution from registration through close. No disputes over who brought the deal.

Unified Co-Sell Management
Suger
Single Workflow
AWS
ACE PortalMarketplaceISV Accelerate
Azure
Partner CenterCommercial MarketplaceCo-sell
GCP
Partner AdvantageMarketplaceResell
Clear Attribution
From registration through close
Execute Together

Eliminate handoff chaos

Track partner-sourced and partner-influenced pipeline in real time. Maintain visibility as deals move between sales teams, partners, and portals. Keep stakeholders aligned without manual updates.

Referral by Stage
Partner influence tracking
Registered
100%

Co-sell opportunities logged

Accepted
85%

Partner engaged and qualified

In Progress
65%

Joint selling underway

Close-Won
45%

Revenue booked, referral credited

Post-Sale
30%

Expansion & upsell opportunities

!

Post-sale partner influence drives expansion

Marketplace deals with partner influence see 69% larger deal sizes through upsell and cross-sell

Real-Time Pipeline Tracking

Track partner-sourced and partner-influenced pipeline as it happens. Know exactly where every deal stands.

Cross-Team Visibility

Maintain visibility as deals move between sales teams, partners, and marketplace portals. No more blind spots.

Automatic Stakeholder Sync

Keep all stakeholders aligned without manual updates. Changes flow automatically to everyone who needs to know.

Measure Impact

Turn partner programs into revenue outcomes

Accurately attribute pipeline and revenue. Track incentive and program performance. Prove partner impact with leadership-ready data.

Accurate Attribution

Precisely attribute pipeline and revenue to partner sources. Know exactly which partnerships drive results.

Program Performance

Track incentive and program performance across all cloud partners. Optimize investment in the partnerships that matter.

Leadership-Ready Reporting

Prove partner impact with data executives trust. No more scrambling to justify partnership investments.

The Partner Revenue Engine

Strong execution on AWS and Microsoft marketplaces leads to more future opportunities. Build partnerships as a repeatable revenue motion, not a one-off channel.

69%
Larger deal sizes
75%
Faster deal close
Customer Stories

Trusted by partnership leaders

"Suger transformed how we manage co-sell motions. We went from chasing updates across three different partner portals to having complete visibility in one place. Our partner-sourced pipeline grew 40% in the first quarter."
SC
Sarah Chen
VP of Alliances at Enterprise SaaS Company

Ready to run partnerships like a revenue engine?

See how leading alliances teams build repeatable partner revenue with Suger.