List, transact, and co-sell on AWS Marketplace. All automated.
Suger automates private offers, ACE co-sell, and partner funding so your team closes deals from one platform.
12
ACE Opportunities
47
Private Offers
100%
CRM Synced
Real-time
Auto-matched
New Offer
Auto-created
Trusted by more than 300 leading
Partnerships & Alliances teams
Go live on AWS Marketplace in days
Suger handles the integration complexity so your engineering team can stay focused on your product. AI-assisted listing creation, automated compliance checks, and pre-configured templates for SaaS, AMI, and container products get you to market faster.
AI-powered listing creation
Launch SaaS, AMI, and container listings with AI-generated descriptions, automated pricing configuration, and built-in compliance validation.
Zero-code integration
Suger handles authentication, metering APIs, and billing integration behind the scenes. Your engineering team stays focused on your product.
Branded registration pages
Customize buyer signup pages with your branding. Collect the fields you need. Route buyers into your onboarding flow.
Multi-product catalog management
Manage your full AWS Marketplace catalog from one place: SaaS, AMI, container, and professional services listings with version control and change tracking.
Create, approve, and send private offers from Suger or your CRM
Private offers are how enterprise deals get done on AWS Marketplace. Suger lets your deal desk build, route for approval, and track every offer type directly from within our console as well as Salesforce or HubSpot.
Every offer type, one workflow
Standard private offers, agreement-based offers (ABOs), and future-dated offers. Create, edit, clone, cancel, and extend from a single interface.
Channel partner offers (CPPO)
Build resale authorizations with markup percentages, custom payment schedules, and installment plans.
CRM-native deal execution
Offer fields auto-populate from your Salesforce opportunity or HubSpot deal. Approval workflows route internally before anything touches AWS.
Real-time lifecycle tracking
From offer creation to buyer acceptance to first disbursement, track every stage with Slack, email, and in-CRM notifications.
Turn ACE co-sell into pipeline, on autopilot
Suger automates the full co-sell loop: CRM-to-ACE sync, inbound referral management, contact enrichment, and partner engagement scoring. Your alliances team focuses on relationships. Suger handles the data flow.
Bi-directional ACE and CRM sync
Share opportunities from Salesforce or HubSpot to ACE automatically. Inbound AWS referrals flow back with contacts, status updates, and stage changes.
Smart automation rules
Auto-share based on opportunity criteria, auto-accept inbound referrals, auto-enrich company and contact data with Suger AI, and auto-link accepted offers back to referrals.
Multi-partner collaboration
Working a deal with multiple AWS partners? Send invitations, track partner engagement, and manage shared pipeline in one view.
Partner Engagement intelligence
AI-powered engagement scoring shows which accounts are most likely to close through the marketplace and which AWS reps are engaged. Surface partner rep recommendations directly in your CRM.
Full AWS Marketplace revenue visibility, metering to disbursement
Suger connects usage metering, billing events, and disbursement data into a single revenue view. Finance trusts the numbers. RevOps gets clean reconciliation.
Automated usage metering
Integrate with AWS Metering Service directly, or connect third-party billing systems like Stripe, Metronome, Orb, and Lago.
Revenue recognition you can audit
Track booked revenue, invoiced amounts, disbursements, and collectables per entitlement. Auto-match disbursements to CRM opportunities.
Customizable dashboards
Marketplace performance, co-sell attribution, offer conversion rates, and revenue by product. Built-in analytics or export to your BI tools.
Marketplace Insights (Seller Prime)
Listing performance, search performance, and buyer agreement analytics from AWS, surfaced in your Suger console and CRM.
Unlock and manage AWS partner funding from one place
AWS offers meaningful funding programs like POC funds, MDF, and ISV Workload Migration. Suger automates the full lifecycle: submit requests, track approvals, connect funding to co-sell referrals, and report on utilization—all from your CRM.
Submit from Salesforce
Create POC, MDF, and ISV Workload Migration requests directly from your Salesforce opportunity, pre-filled with deal context.
Automated status sync
Suger pulls the latest approval status from AWS Partner Central so your team always knows where a request stands.
Funding and co-sell connection
Link funding requests to active co-sell referrals. See which deals have AWS funding attached, which are pending, and how funding is being utilized.
Approval workflows and audit trail
Route funding requests through internal approval before submission. Track every status change, resubmission, and cancellation.
Deeply integrated with AWS and the tools your team already uses
AWS-Native
- AWS Marketplace APIs (listing, metering, billing, offers)
- AWS ACE Partner Central API
- AWS EventBridge for real-time agreement events
- AWS Seller Prime / Marketplace Insights
- ISV Accelerate program support
CRM & Business Tools
- Salesforce (native managed package)
- HubSpot (native integration)
- Slack and Microsoft Teams notifications
- Stripe, Metronome, Orb, Lago (billing connectors)
- NetSuite, QuickBooks (finance sync)
- Snowflake, Databricks, BigQuery (data export)
How ISVs are growing on AWS with Suger
“Suger's ACE integration cut our co-sell registration time by 80%.”
80%
Reduction in co-sell registration time
50%
Faster time to first listing
3 clicks
To create and send a private offer from CRM
Ready to run your AWS Marketplace on autopilot?
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