Product Updates: March 2026

AWS Partner Central agents in Suger, AWS Seller Prime dashboards, a redesigned Suger widget, three new funding types, SCABA, AWS concurrent agreements, and AWS offer sets.

This month, Suger shipped updates across co-selling, marketplace execution, deal structures, agreements and funding. Suger is making these operational from day one, inside the systems your team already runs deals from.

Here’s what’s new.

AWS Partner Central Agents, now in Suger

When you share an opportunity into AWS co-sell, your team now gets AI-powered guidance on that record directly inside Salesforce or the Suger console. No tab-switching, no digging through Partner Central.

AWS Partner Central Agents showing opportunity insights in the Suger console

The agent surfaces what’s relevant to that specific deal: where the opportunity stands, what needs to happen to move it forward, which AWS funding programs it qualifies for, and what gaps exist between the current opportunity state and eligibility requirements.

This runs on AWS Partner Central agents, now accessible through the Suger widget in SFDC, and the Suger console.

AWS Partner Central Agents accessible through the Suger widget in Salesforce

The intelligence is contextual to the opportunity you’re looking at, not generic guidance you have to apply yourself. For co-sell and alliances teams, this changes the daily workflow. Funding research that previously meant navigating documentation and cross-referencing opportunity fields now happens on the record, in the tool your team already lives in.

The Suger widget in Salesforce is now organized into four dedicated tabs: Marketplace, Co-Sell, Funding, and Insights.

Suger Widget organized into four tabs: Marketplace, Co-Sell, Funding, and Insights

Previously, everything lived in a single view. That worked at lower volume, but as teams scale their cloud GTM motion, the lack of separation creates friction. Marketplace offer status, co-sell activity, and funding requests are different workflows run by different people, and they belong in different places.

What’s changed:

Marketplace: Offers, entitlements, and revenue in one view
Co-Sell: All co-sell activity, fully separated from transactional work
Funding: Submit and manage funding requests, visible only to users with the right permissions
Insights: AI-powered guidance from AWS Partner Central agents, scoped to the open opportunity

The permission-based visibility means each person sees what’s relevant to their role. The tab structure also sets the foundation for where Suger is taking the Insights tab next.

AWS Marketplace Seller Prime dashboards, now in Suger

In February, Suger surfaced the Buy with AWS dashboard inside the console. For teams enrolled in AWS Marketplace Seller Prime, three more dashboards are now available: Listing Performance, Customer Agreements, and Search Performance.

AWS Marketplace Seller Prime dashboards showing Listing Performance, Customer Agreements, and Search Performance

Each dashboard shows current month metrics, year-over-year comparisons, and 12-month trend data. The same format as Buy with AWS: always current, no manual exports, no switching between systems.

What each dashboard covers:

Listing Performance: Traffic volumes and the steps buyers take to subscribe to your products
Customer Agreements: An overview of active agreements and the customers subscribed to your listings
Search Performance: How your listings perform in AWS Marketplace search

For marketing and partnerships teams, this is the shared view that’s been missing. Conversion signals, agreement volume, and search visibility in one place, inside the platform where deals get executed.

Seller Prime enrollment is required to access these dashboards.

Three new AWS funding types, now in Suger

Suger now supports three additional AWS funding types: PIF: SCA GenAI Proof of Concept Funding, PIF: SCA GenAI Marketing Development Funds, and MPOPP Grow.

Three new AWS funding types now supported in Suger

A quick breakdown of what each covers:

PIF: SCA GenAI Proof of Concept Funding: For partners with AWS Strategic Collaboration Agreements, this funds GenAI proof of concept engagements with customers, covering costs to validate and scope GenAI use cases on AWS.
PIF: SCA GenAI Marketing Development Funds: Also SCA-tied, this funds go-to-market activities specifically around GenAI demand generation and pipeline development.
MPOPP Grow: The growth tier of the AWS Marketplace Private Offer Promotion Program. Established marketplace sellers can use this to offer AWS Promotional Credits to customers, accelerating deal closure and driving renewals.

All three are now visible and manageable inside Suger alongside your existing funding programs. If you’re using the co-sell agent in Salesforce, eligibility for these programs surfaces automatically when an opportunity qualifies.

Process AWS Marketplace cancellations and billing adjustments without a support ticket

Until now, processing a cancellation or billing adjustment through AWS Marketplace meant filing a support ticket, waiting for manual review, and chasing status. Average resolution time: seven or more days.

Suger is a launch partner for AWS’s Self-Service Cancellations and Billing Adjustments (SCABA), and the workflows are supported natively in the platform today.

SCABA self-service billing adjustments in Suger

What you can do now:

Billing Adjustments (refunds and invoice corrections): Submit directly from within Suger. Agreement and invoice data is pre-populated. Processes automatically in five to ten minutes, no support ticket or approval required.
Agreement Cancellations: Initiate with a reason and submit directly. The buyer receives a notification to approve or deny. If there’s no response within seven days, it auto-approves.

SCABA agreement cancellation flow in Suger

For any team managing agreements at scale, this removes one of the most consistently slow steps in the post-sale process.

AWS Offer Sets: Close multi-product deals with one acceptance flow

Multi-product deals on AWS Marketplace used to mean sending buyers multiple separate private offers. One per product, one acceptance flow each. AWS Offer Sets changes that. You can now package multiple private offers into a single transactable unit. The buyer accepts once. Separate agreements are created per product post-purchase.

AWS Offer Sets packaging multiple private offers into one acceptance flow

For teams selling platform plus services bundles, multi-product packages, or running partner-attached deals, this is live now in Suger. The commercial structure stays intact. The buyer experience gets significantly cleaner.

AWS Concurrent Agreements: Run expansion deals without waiting for renewal

AWS Marketplace previously limited buyers to one active agreement per product per account. Expansion meant workarounds: waiting until renewal to restructure terms, or stitching together manual processes to handle mid-cycle growth.

Concurrent Agreements removes that constraint. Buyers can now hold multiple active agreements for the same product, each with its own pricing, terms, and entitlements. Expansion deals close when the business moment is right, not when the contract calendar allows.

A few things worth knowing:

Professional Services listings get this automatically
Existing SaaS listings require an opt-in, which Suger manages
New SaaS listings created after June 1, 2026 will require Concurrent Agreements

If you want to get ahead of the June deadline, reach out and Suger will handle the opt-in.

A lot shipped this month, and these capabilities are available for Suger customers now! If you want to see how any of them fit into what you’re running today, book a demo.