Guides
Playbooks for building your Cloud GTM motion.
In-depth operator guides covering every stage of selling on AWS, Azure, and GCP marketplaces — from first listing to mature, multi-cloud revenue channel.
How to Sell on Cloud Marketplaces: The Complete Guide (2026)
Learn how to sell on AWS, Azure, and Google Cloud Marketplace in 2026 — listings, private offers (CPPO, MPO), and hyperscaler co-sell.
The Cloud GTM Sales Playbook: Closing Deals on AWS, Azure & GCP
Cloud GTM changes how reps source, structure, and close deals. The operator playbook for marketplace sales motion — comp neutrality, AE enablement, deal desk, and velocity.
How Suger Uses AI for Cloud Marketplace Automation
Suger's AI features — Co-Pilot, AI Auto-Fill, AI Field Mapping, and Funding Co-Pilot — automate listing, private offers, co-sell, and funding workflows across AWS, Azure, and GCP.
The Complete Guide to Cloud GTM for ISVs
The operator's playbook for selling software through AWS, Azure, and GCP marketplaces — covering listing, co-sell, private offers, billing, and revenue ops.
AI Diagnose: Fix Failed Co-Sell Referrals Across Clouds
When AWS ACE, Azure Deal Reg, or GCP referrals fail to submit, Suger AI auto-opens with the cloud-specific reason and a one-click path to resubmit.
AI Diagnose: Fix Failed Marketplace Offers in Minutes
When an AWS, Azure, GCP, or Snowflake offer fails to create, Suger AI auto-opens with a specific diagnosis and a one-click path to the fixed form.
AI Opportunity Insights for AWS Co-Sell Referrals
Read and act on Suger's AI Opportunity Insights for AWS ACE referrals — the three card types, what data leaves Suger, and when to override the AI.
AI Field Mapping & Prompt Templates for CRM Sync
Use Suger AI Auto Fill to map CRM ↔ marketplace fields, then author prompt templates that generate descriptions, dates, and picklist values automatically.
The Complete Guide to Selling on AWS Marketplace
How ISVs list, transact, and scale on AWS Marketplace — listing types, ISV Accelerate, ACE co-sell, EDP/PPA drawdown, metering, and the Foundational Technical Review.
The Complete Guide to Selling on Azure Marketplace
How ISVs launch and grow on Azure Marketplace — SaaS/VM/Managed App listings, IP Co-Sell, MACC drawdown, Partner Center workflows, and metered billing.
The Co-Sell Playbook for Cloud GTM
How ISVs co-sell with AWS, Azure, and GCP field teams — account mapping, deal registration in ACE / Partner Center / Partner Advantage, comp neutrality, and CRM sync.
The Complete Guide to Selling on Google Cloud Marketplace
How ISVs list and transact on Google Cloud Marketplace — SaaS/VM/Kubernetes listings, Partner Advantage, CUD drawdown, Procurement API metering, and GCP's data/AI niche.
Marketplace Billing & Revenue Operations
How finance teams reconcile marketplace revenue — disbursement timing, fee netting, revenue recognition, metering integrations, and the workflow to scale across clouds.
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