Everything you need to sell through cloud marketplaces.
In one place.
Suger brings listings, offers, co-sell, billing, and revenue intelligence into a single platform across AWS, Azure, and GCP, with the AI & Intelligence you need to scale your Cloud GTM.
Enterprise Ready
Built for enterprise.
Enterprise-grade infrastructure so your marketplace operations scale with your business, from day one.
Security & Governance
SSO, SCIM, RBAC, and custom auth domains. Enterprise-grade access control with fast, self-service setup.
Scale Without Compromise
Multiple marketplace integrations per org. Workflow automation that replaces manual processes so you scale without adding headcount.
Open Architecture
Full API, SDK, webhooks, and data connectors. 25+ pre-built integrations with your CRM, billing, data, and productivity stack.
Integration Architecture
How Suger connects to your systems.
There are three ways in, and which one you need depends on whether your system is already a pre-built connector. Every workflow below links to the implementation guide that documents it.
Pre-built connector
The system is in the integrations directory. Authorize it once in Settings → Integrations and Suger handles the credentials, token refresh, and field mapping.
Minutes, no engineering
Open Settings → IntegrationsWorkflow builder
You need custom orchestration between connected systems — branching, filtering, scheduled runs, or a webhook trigger — without writing a service.
Hours, no-code
Build your first workflowREST API and SDKs
The system is not in the directory, or you are embedding Suger in your own product. Every console operation is available on the API.
Engineering, API key or OAuth
Read the API referenceWhich way the data moves
Direction is the question worth asking before anything else — whether a system is read from, written to, or both.
| Workflow | Direction | Implementation guide |
|---|---|---|
| CRM opportunities and co-sell referrals | Two-way — Suger ↔ Salesforce / HubSpot | Salesforce setup |
| Private offers created from CRM records | CRM → Suger → marketplace | Private offer guide |
| Usage metering into marketplace billing | Your metering system → Suger → marketplace | Metering guide |
| Revenue and disbursement into finance | Marketplace → Suger → NetSuite / QuickBooks | Revenue guide |
| Entitlement and offer alerts | Suger → Slack / Teams / webhook | Notification setup |
If you are building against the API
Every console operation is available on the REST API. These are the facts you need before the first call.
REST host
https://api.suger.cloud
Path shape
/org/{orgId}/…
Authentication
API key or OAuth 2.0
Breaking changes
12 months' notice, on a new versioned host
Connector-specific details — the exact permissions a connector requests, and how it behaves when a sync fails — are documented per connector. Start from the integrations directory, the API reference, or ask us on a working session against your own systems.
Ready to run cloud GTM from one platform?
Join 300+ software companies scaling their cloud marketplace revenue with Suger.
Frequently Asked Questions
Common questions about the Suger platform
What does Suger's Cloud GTM platform include? +
Suger's platform includes marketplace listing, co-sell automation, private offers, billing and metering, reporting, workflow automation, and 25+ integrations — all in one place.
Which cloud marketplaces does Suger integrate with? +
Suger integrates with six cloud marketplaces — AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, and Oracle — for unified multi-cloud operations.
Does Suger integrate with my CRM? +
Yes. Suger has deep integrations with Salesforce and HubSpot, allowing you to manage offers, co-sell submissions, and pipeline data directly from your CRM.
How does Suger handle usage metering? +
Suger automates usage metering across all cloud marketplaces, handling entitlements, metering records, and revenue reconciliation without engineering lift.
Can I automate workflows in Suger? +
Yes. Suger's no-code workflow engine lets you automate triggers, approvals, notifications, and multi-step processes across your entire GTM stack.