Product Updates: February 2026

This month, we shipped updates that give sales, alliances, and ops teams more control over how they execute across clouds—from coordinating partners on AWS deals to getting real visibility into how buyers move through your marketplace funnel.

Here's what's new.

Co-Sell with Multiple Partners on AWS

Enterprise deals rarely involve just one partner. Someone handles infrastructure, someone else owns implementation, and the cloud provider is coordinating in the background. Last month, we shipped multi-partner collaboration for Azure referrals. This month, we're bringing the same capability to AWS.

What's new: You can now share your AWS co-sell opportunities with multiple partners directly within Suger, building relationships and co-supporting buyers from a single workflow.

Why it matters: Multi-partner deals on AWS have historically meant side conversations, forwarded emails, and manual tracking across systems. Now, every partner involved in a deal has shared context from the start.

How teams use this: Invite implementation, resell, or consulting partners into a single AWS opportunity. Track partner engagement and contributions in one place. Keep buyers supported by the right partners at each stage of the deal.

AWS Marketing Insights: Buy with AWS Dashboard

If you're running a product-led growth motion on AWS Marketplace, you need clear visibility into how buyers move from product interest to marketplace procurement.

What's new: The Marketing Insights tab now surfaces a Buy with AWS dashboard directly inside Suger. You get current month metrics, year-over-year performance comparisons, and 12-month trend visualizations focused on the signals that matter most: web traffic, engagement rates, and agreement volume from buyers using your Buy with AWS CTAs.

Why it matters: This gives marketing and partnership teams a shared, always-current view of where prospects convert and where they drop off—inside the same platform where deals get executed.

What's coming next: If you're enrolled in AWS Marketplace Seller Prime, you'll soon also get access to Customer Agreements, Listing Performance, and Search Performance dashboards. All in Suger.

Offer History in Salesforce

Deals move through a lot of stages—draft, pending creation, pending acceptance, accepted—and when something goes sideways, the first question is always "what happened and when?"

What's new: A full offer history timeline is now available directly within Salesforce. Every state change, notification, and action is logged with timestamps, status badges, and attribution so you can see exactly what happened at each step.

Why it matters: The full audit trail lives where your team already works. Whether you're troubleshooting a stalled offer or confirming acceptance, the context is right there.

Azure Multi-Currency Offer Creation

What's new: You can now create Azure offers for products with multi-currency, per-market pricing models directly from the Suger console and Salesforce.

Why it matters: Teams selling across European, APAC, and other markets can handle multi-currency deal execution from the same system they use for everything else—keeping process clean and reducing pricing errors.

Azure Application Product Offers

What's new: You can now create offers for Azure Application products—solutions that deploy directly into the buyer's Azure tenant, including managed applications and solution templates—from the Suger console and Salesforce.

Why it matters: ISVs selling Azure-deployed solutions get the same streamlined offer creation experience across all their product types, whether SaaS or Azure Application.

If you'd like to see how these capabilities fit into your current cloud GTM motion, we'd be happy to walk you through it.