Microsoft Marketplace Partner

Accelerate Azure Marketplace with Zero Friction

Launch on Azure Marketplace fast, automate Microsoft co-sell, and leverage MACC commitments—without navigating Partner Center complexity. Suger unifies your Azure GTM from listing to revenue recognition.

Microsoft Co-Sell Ready
500+ Azure Listings
Azure Marketplace Flow
Live

Partner

Center

CRM

Salesforce/Dynamics

Bi-directional Sync
Private Offer Created
MACC Tracking Active
Co-Sell Referral Synced

MACC Burn

Tracked

Trusted by leading ISVs on Microsoft Azure Marketplace

Palo Alto
CrowdStrike
Splunk
Fortinet
Okta
Zscaler
How Suger Powers Your GTM

How Suger Powers Your GTM on Azure

From listing creation to revenue operations, we automate your entire Azure Marketplace motion.

1. Marketplace Listing

Streamlined publishing with automated Partner Center integration

  • SaaS, Azure Apps, and VM offer types all supported
  • Automated validation and compliance checks
  • One-click publishing to Azure Marketplace

Listing Setup

Partner Center Integration

SaaS Configuration
Validation Complete
Published

Co-Sell Pipeline

Microsoft Referrals

Partner

Center

CRM

Dynamics/Salesforce

Real-time bidirectional sync
2. Co-Sell Orchestration

Manage Microsoft referrals seamlessly

  • Bidirectional CRM sync with Dynamics 365 and Salesforce
  • Automated opportunity tracking and status updates
  • Co-Sell Ready status maintenance and compliance
3. Private Offer Builder

Create custom private offers for enterprise customers

  • Negotiated terms and instant delivery
  • In-CRM workflows without portal switching
  • Real-time acceptance tracking

Private Offer Workflow

Enterprise Deals

1
Create
2
Approve
3
Accept

MACC Tracking

Azure Consumption Commitment

$2.4M

MACC Total

68%

Burn Rate

4. MACC Intelligence

Real-time visibility into MACC burn-down

  • Track Azure Consumption Commitment across customers
  • Proactive alerts for low utilization
  • Expansion opportunity identification
5. Consolidated Reporting

Single dashboard for all Azure Marketplace performance

  • Revenue tracking and forecasting
  • Co-sell attribution reporting
  • Partner Center performance metrics

Azure Performance

Unified Dashboard

Revenue

$1.8M

Co-Sell Deals

24

Active Offers

38

MACC Tracked

$5.2M

Microsoft Ecosystem

Built for Microsoft's Ecosystem

Native integrations and Azure-specific tools to maximize your marketplace success.

Native Integrations

Microsoft Partner Center
Azure Marketplace APIs
Dynamics 365, Salesforce
Power BI

Azure-Specific Tools

MACC opportunity scoring
IP Co-Sell workflow templates
Azure consumption tracking

Azure Ecosystem Integration

Seamless connectivity across your Azure GTM stack

Partner Center
Azure Marketplace
AppSource
Suger
Bi-directional
Dynamics 365
Salesforce
Power BI
Proven on Azure

Proven on Azure

"Suger helped us create Azure private offers that were previously impossible—unlocking $2M in new pipeline."
AMP
Azure Marketplace Partner
VP Strategic Alliances at Enterprise ISV

3-week

Go-live time

60%

Faster private offers

Zero

Reconciliation errors

Get Started

Ready to accelerate on Azure Marketplace?

Resources

Azure Listing QuickstartMACC PlaybookCo-Sell Best Practices