Cloudelligent Cuts Co-Sell Submission Time to a Few Clicks with Suger

SMB seller | AWS services | CIO, CTO, and IT leaders

Cloud Marketplaces as a Growth Driver

Zahra Parvaiz, Alliance Lead views AWS Marketplace and the AWS Partner Network as core growth levers for Cloudelligent. These programs make it easier for customers to adopt solutions quickly while unlocking funding and incentives that accelerate co-sell activity.

The Alliance team builds and sustains relationships with AWS stakeholders, ensuring alignment on customer priorities and driving joint go-to-market efforts across industries. This collaboration helps Cloudelligent accelerate, expand, and unblock opportunities that might otherwise take longer to close.

“With Suger, we generate CPPOs in just a few clicks, track their status in reporting dashboards, and link them directly to HubSpot deals — saving our team significant time and effort.”

Life Before Suger

Before adopting Suger, the co-sell process was manual and time-consuming. Each opportunity required duplicate entry into HubSpot and AWS’s ACE portal, often taking 20–30 minutes per deal. Important details could be missed, creating delays or rejections that slowed momentum.

Pipeline tracking was handled in spreadsheets and shared documents, making it hard to get a reliable view across systems. As volume increased, these inefficiencies became a bottleneck.

“Manually entering opportunities into multiple systems was draining productivity and risky. We were spending more time fixing records than advancing deals.”

Key Challenges

• Disparate tools — Data scattered across HubSpot, ACE, and shared sheets and docs 
  
  
• Manual overhead — 20–30 minutes of repetitive updates per submission
  
  
• Coordination gaps — Internal and AWS teams lacked a single source of truth

Why They Chose Suger

Cloudelligent first heard about Suger through the AWS partner ecosystem. The promise of seamless HubSpot–ACE integration and automated co-sell workflows directly addressed their challenges.

By replacing manual processes with automation, Cloudelligent was able to remove friction and scale pipeline management without additional headcount.

“We needed something built for partnership teams, not another generic integration. Suger delivered exactly what we were missing.”

Using Suger

Cloudelligent uses Suger to automate syncing between HubSpot and the ACE pipeline, enabling opportunities to flow seamlessly across both systems. The integration fits directly into their existing tech stack without disruption, streamlining the co-sell process end to end.

Best Workflows & Automations

Suger keeps HubSpot and ACE in sync, mapping data between systems and simplifying reporting so the team no longer wastes time reconciling opportunities manually.

• Auto-Create Inbound Referrals — Pushes AWS-originated opportunities directly into HubSpot, routing them into the right pipeline without manual entry.
  
  
• Auto-Accept Inbound Referrals — Automatically accepts inbound referrals from AWS so nothing slips through and the team can engage faster.
  
  
• Auto-Sync Contacts — Syncs AWS stakeholders (sales reps, account managers, PDMs, PSMs, ISMs) into HubSpot, giving sales and alliances instant visibility and smoother collaboration.

“With Suger, opportunities flow seamlessly from HubSpot to ACE. What used to take half an hour is now a few clicks.”

Top Attributes

Cloudelligent highlights integration, notifications, and reporting as the key features that improved pipeline visibility and kept sales and alliances aligned.

• HubSpot–ACE integration and data syncing — Keeps opportunities and records fully aligned across systems, eliminating duplicate entry and reducing errors.
  
  
• Real-time Slack notifications — Sends instant alerts on submissions, updates, and approvals, keeping sales and alliances in sync.
  
  
• Pipeline visibility — Provides simplified, accurate reporting for a clear view of the co-sell pipeline.

“The real-time sync between ACE and HubSpot has been a game-changer, giving us accurate pipeline visibility and keeping teams aligned.”

Results & Impact

Suger has scaled Cloudelligent’s partnership motion without additional headcount, enabling faster, cleaner, and more accurate co-sell activity.

Impact Highlights

• Reduced submission time — Submissions cut from 20–30 minutes to just a few clicks
  
  
• Improved data accuracy — Cleaner CRM records with fewer errors and rejections
  
  
• Accelerated co-sell momentum — Faster engagement with AWS counterparts
  
  
• Scaled without extra staff — Increased pipeline volume managed by the same team

“Every co-sell opportunity now runs through Suger. We’re engaging AWS faster and moving deals forward that might otherwise have stalled.”

Looking Ahead with Suger

Cloudelligent is eager to build on its foundation with Suger. A key priority is developing more powerful reporting and dashboards to bring co-sell metrics into sharper focus for both sales and alliance teams.

The team also sees value in AI-driven insights to score and forecast opportunities with greater accuracy. Finally, they are looking to tighten integration between AWS funding programs and ACE opportunities to more effectively track funded deals within the broader co-sell pipeline.