SAN FRANCISCO – September 2, 2026 – Suger, a cloud go-to-market platform for selling, billing, and co-selling across cloud marketplaces, today announced its selection as a launch 3rd Party Integrator (3PI) for a new pilot program from Amazon Web Services (AWS) designed to scale early-stage partner onboarding and co-sell enablement across the AWS Partner Network (APN) and AWS Marketplace.
What ISVs get through the pilot
Through this pilot, ISVs will get AI-native hands-on support from Suger’s newly launched Cloud GTM Practice, a team focused on helping partners build and operationalize their presence on AWS. Support spans AWS Marketplace listing support, private offer structuring, co-sell enablement through AWS Partner Central, and usage-based billing and metering integration, all delivered on Suger’s platform.
Why AWS launched the 3PI PDM Pilot
The AWS 3PI PDM Pilot addresses growing demand for scalable, guided support as the APN continues to expand. AWS Marketplace now features listings from over 6,000 unique ISVs and 4,000 channel partners. This pilot leverages established 3PIs to help ISVs accelerate co-sell activity, operationalize Marketplace transactions, and unlock the full value of working with AWS.
Suger’s track record on AWS
Suger brings four years of experience helping software companies operationalize their cloud go-to-market strategies, having supported more than 300 ISV partners with AWS Marketplace listing management, private offer structuring, co-sell automation through AWS Partner Central, and usage-based billing integration. Since its founding in 2022, Suger has processed ~$10 billion in cloud marketplace transactions for its customers and holds AWS ISV Accelerate Program membership status.
Meet the Cloud GTM Practice
Leading Suger’s Cloud GTM Practice is Juston Salcido, a cloud marketplace veteran with deep roots at AWS. Combining a background in education with more than seven years of AWS Marketplace experience, Juston focuses on “Cloud Coaching,” helping organizations bridge the gap between initial marketplace listings and active, scalable co-selling.
We’re proud to extend the work we’ve already done with hundreds of ISVs in AWS Marketplace to this next cohort of partners. I’m especially excited to have Juston Salcido leading our new Cloud GTM Practice. His AWS Marketplace background and coaching approach, with our AI product suite connected to our customers’ context and Suger’s knowledge base, make him exactly the right person to give these ISVs structured support from day one, so they can accelerate their AWS go-to-market and unlock the full value of the AWS Partner Network faster.
— Jon Yoo, CEO and Co-Founder of Suger
For more information, see how Suger supports selling and co-selling on AWS Marketplace.
About Suger
Headquartered in San Francisco, Suger is a modern cloud go-to-market platform enabling software companies to list, transact, and co-sell across major cloud marketplaces, including AWS, Microsoft Azure, Google Cloud, Snowflake, Oracle, and Alibaba Cloud. Founded in 2022 by CEO Jon Yoo and CTO Chengjun Yuan, Suger is backed by Threshold Ventures, Craft Ventures, Intel Capital, and Y Combinator. More than 300 software companies use Suger to automate marketplace listings, private offers, co-sell workflows, and usage-based billing. Learn more at suger.io.
Media Contact
Juston Salcido Sr. Director, Cloud GTM Practice, Suger juston@suger.io
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