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Samantha Ho

Covers Azure, Google Cloud and Oracle marketplaces

Samantha Ho

Samantha Ho covers the marketplaces beyond AWS — Microsoft, Google Cloud, and Oracle. Their listing reviews, their private offer constructs, and the committed spend programs that decide how enterprise buyers there actually buy.

  • Azure Marketplace
  • Google Cloud Marketplace
  • Oracle Cloud Marketplace
  • MACC and committed spend

15 articles

Azure Marketplace Private Offers vs Private Plans
Azure

Azure Marketplace Private Offers vs Private Plans

Microsoft has three things a deal desk could reasonably call a private offer. Here's what each construct actually does, and which one fits the deal in front of you.

Samantha Ho
Google Cloud Private Offers: Setup and Pitfalls
GCP

Google Cloud Private Offers: Setup and Pitfalls

Most failed Google Cloud private offers fail on the buyer's billing account, not your pricing. Here's the prerequisite checklist and the errors that block acceptance.

Samantha Ho
Oracle Cloud Marketplace: A Guide for ISV Sellers
Marketplaces

Oracle Cloud Marketplace: A Guide for ISV Sellers

Oracle Cloud Marketplace reaches enterprises with committed Universal Credits. Here's what listing takes, how private offers qualify, and what carries over from AWS.

Samantha Ho
Google Cloud Marketplace: The ISV Seller Guide
GCP

Google Cloud Marketplace: The ISV Seller Guide

How ISVs list and sell on Google Cloud Marketplace: the Producer Portal, listing types, private offers, resellers, and committed spend.

Samantha Ho
How to Sell on Azure Marketplace: An ISV Guide
Azure

How to Sell on Azure Marketplace: An ISV Guide

A practical guide to selling on Azure Marketplace as an ISV: eligibility, listing types, Partner Center, private offers, MACC, and Microsoft co-sell.

Samantha Ho
What Is a MACC? Azure Committed Spend, Explained
Azure

What Is a MACC? Azure Committed Spend, Explained

A MACC is Microsoft's version of committed cloud spend — and Azure Marketplace purchases draw it down. Here's why that matters to ISVs.

Samantha Ho
5 Steps to Start Selling on GCP Marketplace
GCP

5 Steps to Start Selling on GCP Marketplace

Five steps to sell on GCP Marketplace with Suger — automate listing, co-sell, and billing to launch fast without engineering lift.

Samantha Ho
Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success
Azure

Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success

Discover how the Azure Well-Architected Review helps ISVs validate solutions, unlock MACC, accelerate co-sell, and drive Marketplace growth.

Samantha Ho
Guide to Google Cloud's Architectural Review for Marketplace Success
GCP

Guide to Google Cloud's Architectural Review for Marketplace Success

Navigate Google Cloud's architectural review, unlock commit spend, and streamline post-validation operations with Suger.

Samantha Ho
5 Tips to convert more leads for your Google Cloud Marketplace listing
Cloud GTM

5 Tips to convert more leads for your Google Cloud Marketplace listing

Five actionable tips to convert more leads from your Google Cloud Marketplace listing — buyer journeys, demos, incentives, events, and AI.

Samantha Ho
Turbocharge Your GTM Strategy: How Suger on Azure Marketplace Empowers ISVs for Success
Azure

Turbocharge Your GTM Strategy: How Suger on Azure Marketplace Empowers ISVs for Success

How MACC and Azure Marketplace work together — and how ISVs maximize revenue and scale GTM success through them, powered by Suger.

Samantha Ho
Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success
Azure

Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success

Key strategies for launching on Azure Marketplace — from listing to co-sell and marketing programs — to maximize visibility and growth.

Samantha Ho
5 Reasons to Grow Revenue on Google Cloud Marketplace
Cloud GTM

5 Reasons to Grow Revenue on Google Cloud Marketplace

Five ways Google Cloud Marketplace helps AI startups expand reach, streamline sales, and tap Google's AI ecosystem for growth.

Samantha Ho
A Step-by-Step Guide | How to list product on Google Cloud Marketplace
Feature release

A Step-by-Step Guide | How to list product on Google Cloud Marketplace

Step-by-step guide to listing your product on Google Cloud Marketplace — for a smooth launch and faster revenue growth.

Samantha Ho
Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide
Feature release

Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide

The alliance leader's guide to GCP Marketplace: benefits, requirements, Suger integration, and steps to launch successfully.

Samantha Ho
All Suger blog articles

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