Covers Customer stories and company news

Qiuyang Luo

Qiuyang Luo writes Suger’s customer stories and company news — how ISVs actually run their marketplace programs, what they changed to get there, and the launches, partnerships, and events along the way.

customer stories
launches and partnerships
event recaps
company milestones

32 articles

AWS

AWS re:Invent 2025 Recap: Key Changes + Your Cloud GTM Strategy for 2026

AWS re:Invent 2025 recap covering Agent Mode, Express Private Offers, Partner Incentives, and what ISVs must change in their Cloud GTM strategy for 2026.

Jan 5, 2026

AWS

Cloudelligent Cuts Co-Sell Submission Time to a Few Clicks with Suger

Cloudelligent streamlines AWS co-selling by reducing deal reg from 30 minutes to 3 clicks, real-time HubSpot-ACE sync, and pipeline reporting using Suger.

Sep 30, 2025

Announcement

Suger Surpasses $6 Billion in Cloud Marketplace Transactions

Suger has processed over $6 billion in cloud marketplace transactions across AWS, Azure, GCP, Snowflake, and Alibaba to date—a 17x year-over-year increase.

Sep 16, 2025

Case Studies

Glean Expands Co-Sell Pipeline and Automates Operations with Suger

Glean increases its co-sell pipeline, cuts manual effort, and improves collaboration with AWS and GCP by automating cloud marketplace workflows with Suger.

Aug 16, 2025

Case Studies

FusionAuth scales to 300 referrals and submits 5x faster with Suger

FusionAuth used Suger to go from 0 to 300 AWS co-sell referrals in 3 quarters, submit 5x faster with higher quality, and auto-enrich 100% of them

Aug 13, 2025

Case Studies

Fireblocks scales co-sell 3x and cuts offer time 70% with Suger

Discover how Fireblocks automated GTM workflows with Suger to achieve 300% co-sell growth, 95% faster deal registration, and 70% faster offer time.

Jul 14, 2025

Case Studies

Datasparc Turned Marketplace Intention into Pipeline Momentum - Fast with Suger and Fractivo

Datasparc launched on AWS Marketplace with help from Suger and Fractivo. They got their first AWS transaction, enabled co-sell, built cloud GTM strategy.

Jun 16, 2025

Case Studies

SuperAnnotate closes multi-millions on AWS & GCP within the first year and reduces private offer time by 80%

SuperAnnotate cut deal workload by 80% and registers deals 10x faster via HubSpot — using Suger's end-to-end marketplace automation.

May 23, 2025

Case Studies

Docebo is winning the cloud game: accelerates co-sell GTM with Suger + CloudAtlas

Docebo leverages Suger and CloudAtlas to create a robust co-sell GTM strategy on AWS Marketplace, driving sales enablement and accelerating success.

May 21, 2025

Announcement

Suger x Sela: A Sweet Partnership to Accelerate Cloud Marketplace Growth

Suger and Sela partner to help ISVs launch faster, simplify multi-cloud operations, and unlock revenue on AWS, Azure, and GCP.

May 20, 2025

Case Studies

StreamNative saved 4 months of engineering time and automated billing across AWS, GCP, and Azure

How StreamNative used Suger to unify billing across AWS, GCP, and Azure — automating PAYG and saving 4+ months of engineering effort.

Apr 25, 2025

Case Studies

Teleport automated co-sell and renewals to save headcount, speed up deals, and scale AWS Marketplace operations

How Teleport eliminated manual work and simplified private offers, renewals, and cross-team flows by integrating Suger into AWS Marketplace.

Apr 17, 2025

Events

Google Cloud Next 2025 Recap: AI, GTM, & Marketplace Momentum

Explore key highlights from Google Cloud Next 2025 : AI Agent Marketplace, Agent2Agent Protocol, Rapid Storage, and the future of cloud GTM.

Apr 15, 2025

Case Studies

How Memfault Got Launch Ready on AWS Marketplace under a day with Zero Engineering Lift

How Memfault offset setup costs with AWS credits, launched private offers in under 5 minutes, and streamlined renewals with zero engineering.

Apr 14, 2025

Case Studies

JumpCloud streamlined multi-cloud marketplace sales and strengthened co-sell partnerships

Discover how JumpCloud scaled multi-cloud marketplace sales and boosted co-sell efficiency with Suger’s automation, visibility, and Salesforce integration

Mar 27, 2025

Announcement

Suger Lands $15M in Series A to Automate Cloud Marketplace Workflows

February 2025: Suger raises $15M in Series A to expand AI-powered cloud marketplace automation, serving 200+ customers at the time of the announcement.

Feb 11, 2025

Announcement

🍫 Suger’s New Look: Where Sweet Cloud Marketplace Success!

Discover Suger’s new logo—crafted with the essence of melted chocolate.

Feb 7, 2025

AWS

How StoryBlok Achieved Faster Time-to-Market and Operational Efficiency with Suger

How StoryBlok achieved faster time-to-market and operational efficiency with Suger — driving significant AWS Marketplace revenue.

Dec 11, 2024

AWS

Accelerating Success: How Suger Helps Sonrai Achieve Rapid Growth and Efficiency

Discover how Sonrai Security leveraged Suger's seamless integration to double their deals on AWS Marketplace and streamline their co-sell management.

Dec 11, 2024

AWS

AWS re:Invent 2024 Recap: What’s New with AWS

AWS re:Invent 2024 unveils Buy with AWS, Partner Connections, SageMaker upgrades, Bedrock Marketplace, and an Education Equity Initiative.

Dec 9, 2024

AWS

Building a Better Together Story with AWS, Panther's Journey with Suger

Discover how Panther improved its AWS Marketplace transactions and co-sell pipeline by 50% with the help of Suger's expertise and seamless integration.

Dec 9, 2024

AWS

Suger X CloudAtlas: Accelerating Marketplace Success Together

Suger and CloudAtlas combine integrated AWS Marketplace solutions with strategic support to accelerate ISV marketplace growth.

Dec 9, 2024

$Suger x fractivo: A Sweet New Partnership for Cloud Marketplace$

Announcement

Suger x fractivo: A Sweet New Partnership for Cloud Marketplace

Suger and fractivo partner to simplify cloud marketplace onboarding, accelerate growth, and align with revenue goals for ISVs.

Nov 26, 2024

AWS

Zilliz Accelerates Global Expansion with Suger’s Fully Automated, API-Driven Platform

Zilliz uses Suger's automated platform to streamline multi-cloud marketplace management and save engineering time on its vector database.

Nov 1, 2024

Azure

Empowering Purpose-driven Innovation: How Suger Helped Contentsquare Grow Partnerships Without Limits

How Suger helped Contentsquare scale marketplace operations and co-sell initiatives — with automation that empowers cloud partnerships.

Oct 18, 2024

Announcement

Suger x CloudAtlas: A Sweet New Partnership for Smarter, Scalable Cloud Solutions

Suger and CloudAtlas partner to automate offers, optimize co-selling, and shorten sales cycles for ISVs across cloud marketplaces.

Sep 30, 2024

Other

Alliance Leaders, Take Note: Forbes Cloud 100 Opportunities

Strategic alliance careers in tech — a curated list of career ladders from top Forbes Cloud 100 companies actively hiring alliance leaders.

Aug 8, 2024

Events

Exploring the Power of Cloud Marketplaces: Insights from Suger, Vanta, and Craft Ventures

Key insights from Suger, Vanta, and Craft Ventures on leveraging cloud marketplaces — streamlining procurement and accessing new budgets.

Jul 29, 2024

Events

Meet Suger at the AWS Summit New York!

Meet Suger at AWS Summit New York for insights on accelerating business growth through cloud marketplace integrations.

Jun 28, 2024

Announcement

CADy Shack - Suger Partnership

Facilitate AWS partners seamless access via the AWS Marketplace and CRM Integration.

Mar 22, 2024

Announcement

What is Suger

Suger can help you list and sell on cloud marketplaces - AWS, Azure & GCP

Mar 22, 2024

Announcement

Seed Funding

Backed by top-tier VCs and a group of founders & leaders

Mar 22, 2024

All Suger blog articles

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