Gabriel Paiva

Covers Suger product and platform

Gabriel Paiva

Product Lead, Suger

Gabriel Paiva is a Product Lead at Suger. He writes the product notes — what shipped in the console, how the integrations and APIs behave, and what each release changes for the teams running marketplace operations.

product releases
integrations
APIs and SDKs
workflow automation
Suger AI

45 articles

Marketplace Data in Salesforce: What to Sync

Marketplace Data in Salesforce: What to Sync

Syncing everything from a marketplace into Salesforce creates a second source of truth that disagrees with the first. Here is the boundary that holds.

Marketplace Events and Webhooks: A Practical Guide

Marketplace Events and Webhooks: A Practical Guide

Every marketplace subscription change arrives as an event, and two carry a deadline. Here is the full set, and what each one obliges you to do.

Running Cloud Marketplace Operations API-First

Running Cloud Marketplace Operations API-First

Console-driven marketplace operations stop scaling sooner than teams expect. What moves to an API first, and what should stay a human decision.

Product Updates: June 2026

Product Updates: June 2026

What shipped in Suger June 2026: the Co-Sell MCP, Collaboration Score, AI field-mapping prompts, SCA goal tracking, and AWS Bedrock, Vertex AI & Azure AI Foundry.

Meet Suger AI: The In-Product Copilot for Marketplace Ops

Meet Suger AI: The In-Product Copilot for Marketplace Ops

Suger AI is an in-product copilot that queries your offers, diagnoses failures, fills forms, and navigates your console — without leaving the page.

Product Updates: April 2026

Product Updates: April 2026

What shipped in Suger April 2026: Suger MCP, AI mapping for co-sell and funding, Account Mapping, AWS funding insights, and the Co-Sell Metrics Dashboard.

Product Updates: March 2026

Product Updates: March 2026

Suger March 2026: AWS Partner Central agents, redesigned widget, Seller Prime dashboards, three new funding types, SCABA, and more.

Product Updates: February 2026

Product Updates: February 2026

Suger Feb 2026: multi-partner AWS co-sell, Buy with AWS marketing insights, offer history in Salesforce, Azure application product offer.

Product Updates: January 2026

Product Updates: January 2026

See what’s new in Suger January 2026: multi-partner Azure referrals, cross-cloud marketplace dashboards, and co-sell partner analytics.

Product Updates: Winter 2025

Product Updates: Winter 2025

Discover what shipped in Suger’s Winter 2025 release: CRM enrichment, AWS funding, Snowflake Marketplace, and HubSpot improvements.

Buyer Intent Signals for Cloud Marketplaces

Feature release

Buyer Intent Signals for Cloud Marketplaces

Target high-propensity buyers on AWS, Azure, and GCP. Leverage intent signals to build smarter outreach and GTM strategies.

Product Updates: September 2025

Feature release

Product Updates: September 2025

Refreshed console, smarter co-sell collaboration, streamlined offer management, expanded HubSpot support, and other platform upgrades.

Product Updates: August 2025

Feature release

Product Updates: August 2025

New dashboards, table and reporting enhancements, reseller CPPOs in Salesforce, Referral-to-Opportunity linking, and Entitlement-to-Opportunity linking.

Product Updates: July 2025

Feature release

Product Updates: July 2025

Including enhanced analytics, data enrichment, global search, ACE Partner Central API capabilities, and major Hubspot upgrades.

Launching Data Export: Your Central Hub for Reports & Raw Data

Feature release

Launching Data Export: Your Central Hub for Reports & Raw Data

Centralized hub for flexible, automated data export and reporting, supporting various formats and destinations for analytics.

More Flexibility for GCP Marketplace Offers

Feature release

More Flexibility for GCP Marketplace Offers

New features in GCP Marketplace: Create private offers for professional services, manage multiple flat fee offers, and utilize Vendor Net Revenue Schedule.

Faster Collaboration, Stronger Branding: Meet Suger’s Custom Email Builder!

Feature release

Faster Collaboration, Stronger Branding: Meet Suger’s Custom Email Builder!

With Suger’s upgraded email notification feature, you can now easily edit, configure & test the custom emails for all notification types.

New: JumpCloud OIDC SSO Is Now Available in Suger

Feature release

New: JumpCloud OIDC SSO Is Now Available in Suger

Securely manage team logins with centralized access control and seamless authentication setup.

New: Flexible Billing Now Live for Azure Private Offers

Feature release

New: Flexible Billing Now Live for Azure Private Offers

Azure Marketplace flexible billing helps sellers close larger deals faster — aligning payment terms with enterprise buyer budgets.

New at Suger: View Timestamps in Your Local Time Zone

Feature release

New at Suger: View Timestamps in Your Local Time Zone

See all timestamps in your local time zone for clearer tracking, faster decisions, and easier collaboration across global teams.

Track Your Deal Status with the Suger Offer Status Bar

Feature release

Track Your Deal Status with the Suger Offer Status Bar

Discover the Suger Offer Status Bar, track AWS Marketplace deal progress in real time, from draft to acceptance, without chasing emails or dashboards.

Co-Sell Settings Enhancements Are Here: Auto-Share, Accept, Delete

Feature release

Co-Sell Settings Enhancements Are Here: Auto-Share, Accept, Delete

Discover how Suger’s enhanced Co-Sell Settings let teams manage inbound and outbound referrals across clouds with a simple toggle.

Meet Suger Workflows: A Smarter Way to Extend and Automate Your Cloud Ops

Feature release

Meet Suger Workflows: A Smarter Way to Extend and Automate Your Cloud Ops

Discover how to automate manual GTM tasks with Suger Workflows. Connect Salesforce, Stripe, NetSuite, and more to scale faster without manual busywork.

How Suger Simplifies Multi-Currency Transactions for AWS Marketplace

Feature release

How Suger Simplifies Multi-Currency Transactions for AWS Marketplace

Suger now supports multi-currency transactions for AWS Marketplace offers, simplifying global sales and payment processes for sellers and channel partners.

Suger x Salesforce Enhancements: Supercharge Your Marketplace & Co-Sell Workflows

Feature release

Suger x Salesforce Enhancements: Supercharge Your Marketplace & Co-Sell Workflows

New Salesforce enhancements from Suger simplify marketplace selling & co-sell workflows—boosting efficiency & visibility.

Automated Workflows for Cloud Marketplace Management

Workflow Automations

Automated Workflows for Cloud Marketplace Management

Cloud marketplace ops are messy. Suger's automation keeps systems in sync, without entering an engineering backlog — so you can scale faster.

Suger Analytics: Breaking Down Data Silos, Driving Intelligent Decisions

Feature release

Suger Analytics: Breaking Down Data Silos, Driving Intelligent Decisions

Suger Analytics unifies diverse data sources for intelligent decisions — pre-built insights plus flexible custom analysis for revenue growth.

Simplify Multi-Account Management on AWS Marketplace with Suger

Feature release

Simplify Multi-Account Management on AWS Marketplace with Suger

New feature: multiple AWS Marketplace integrations under the same Suger organization!

Co-Selling with the Suger: Do More Deals, Less Work in Hubspot CRM

Feature release

Co-Selling with the Suger: Do More Deals, Less Work in Hubspot CRM

Streamline co-selling in HubSpot with the Suger Co-Sell App — automate referrals, improve pipeline accuracy, and boost multi-cloud revenue.

Connect Suger directly to Okta for seamless identity & access management

Feature release

Connect Suger directly to Okta for seamless identity & access management

Suger's Okta integration streamlines identity and access management — automated user provisioning, centralized management, and security.

How Suger Differentiates Through Powerful APIs and SDKs

Feature release

How Suger Differentiates Through Powerful APIs and SDKs

How Suger's powerful APIs and SDKs simplify cloud marketplace selling — automation, integration, and growth on AWS, Azure, and GCP.

5 Reasons to Transition to AWS EventBridge from SNS

5 Reasons to Transition to AWS EventBridge from SNS

Transition to AWS EventBridge from SNS for advanced automation, integration, and centralized event management. Simplify migration with Suger’s platform.

It’s Time to Transition to AWS EventBridge: Simplify the Shift with Suger

It’s Time to Transition to AWS EventBridge: Simplify the Shift with Suger

Simplify your AWS EventBridge transition with Suger. Save time, reduce maintenance, and focus on growth.

Suger is thrilled to be the AWS Launch Partner for “Buy with AWS”!

Suger is thrilled to be the AWS Launch Partner for “Buy with AWS”!

Suger is an AWS launch partner for Buy with AWS — enabling seamless discovery and procurement on Marketplace sellers' websites.

Rapid Global Launch Across Multiple Regions: How Suger Simplifies Multi-Currency Transactions

Feature release

Rapid Global Launch Across Multiple Regions: How Suger Simplifies Multi-Currency Transactions

Suger's multi-currency support, customized offers, and automated billing help ISVs accelerate global sales cycles and boost revenue.

Suger Product Update: Netsuite and Snowflake

Feature release

Suger Product Update: Netsuite and Snowflake

Enhance your cloud journey with Suger’s new integrations for NetSuite and Snowflake, offering seamless ERP management and real-time data streaming.

Meet Suger AI for Instant AWS, Azure, and GCP Marketplace Listings!

Feature release

Meet Suger AI for Instant AWS, Azure, and GCP Marketplace Listings!

Suger AI Auto-Fill streamlines AWS, Azure, and GCP listings — auto-populating product details from your website for fast, accurate launches.

Suger Product Update: QuickBooks and Stripe Integrations

Feature release

Suger Product Update: QuickBooks and Stripe Integrations

Suger's new QuickBooks and Stripe integrations streamline financial workflows, automate billing, and manage payments in one platform.

Scale Your Business with Suger’s Workflow Automation Solutions

Feature release

Scale Your Business with Suger’s Workflow Automation Solutions

Streamline complex workflows and automate revenue operations with Suger’s seamless integrations.

Drive Efficiency and Collaboration with Custom Notifications in Suger

Feature release

Drive Efficiency and Collaboration with Custom Notifications in Suger

Custom notifications in Suger — real-time alerts and Slack, Teams, and email integrations for cloud marketplace ops.

Scale Cloud marketplace Sales Simple with Suger’s Salesforce Connector

Feature release

Scale Cloud marketplace Sales Simple with Suger’s Salesforce Connector

Scale cloud marketplace sales with Suger's Salesforce Connector — automating co-sell workflows and unlocking real-time pipeline visibility.

Feature release

Unlock the Power of Private Offers: Maximizing Value on Cloud Marketplaces

Discover the benefits of private offers in cloud marketplaces and how they can optimize your cloud procurement strategy.

Feature release

How Suger’s Data & Integration Capabilities Drive Co-Sell Success

Suger's automation and integration capabilities boost co-sell partnerships and streamline revenue operations for cloud marketplace success.

Summer 2024 Release | Custom filters, flexible pricing models and more

Feature release

Summer 2024 Release | Custom filters, flexible pricing models and more

Suger Summer 2024 release: enhanced pricing flexibility, custom filters, and billing improvements to optimize revenue and satisfaction.

Migrate to Suger, Easy & Risk-Free

Migrate to Suger, Easy & Risk-Free

Migrate your cloud marketplace integrations and operations to Suger seamlessly, Risk Free & No Extra Fee

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