Suger x Sela: A Sweet Partnership to Accelerate Cloud Marketplace Growth

We’re excited to announce our partnership with Sela Cloud, a leading multicloud solutions provider for ISVs. Together, we’re combining technical depth and automation to help software companies go to market faster and drive revenue through AWS, Azure, and Google Cloud marketplaces.

At Suger, our mission is to eliminate the complexity of cloud marketplace operations. That’s why we’ve partnered with Sela to launch LaunchPoint, a purpose-built program designed to help ISVs succeed in the cloud marketplace economy. This program blends deep technical expertise with powerful automation to help ISVs list faster, minimize engineering lift, unlock partner funding, and close more deals.

Why Marketplaces, Why Now?

Cloud marketplaces are becoming a critical revenue channel for ISVs, unlocking access to new buyers, streamlined procurement, and co-sell programs with hyperscalers. But launching and scaling in marketplaces isn’t easy.

To win in today’s multi-cloud ecosystem, ISVs need:

• A faster path to technical readiness and listing
• Automation to reduce engineering lift and manual workflows
• A scalable plan to capture cloud funding and co-sell revenue

That’s where the power of Suger and Sela comes in.

The Power of Partnership: Suger x Sela

We believe marketplace success starts with alignment between product, partnerships, and infrastructure. Together, we offer ISVs a complete path from onboarding to long-term growth:

1. Faster Listings, Lower Lift
   Suger automates listing setup, billing, metering, and private offers, so ISVs can go live in weeks, not months. Sela ensures your architecture is marketplace-ready, guiding you through validations like AWS FTR and Azure certification with hands-on support.
2. Cloud Incentives & Co-Sell Enablement
   Sela aligns your infrastructure with cloud partner requirements, helping you unlock access to ISV Accelerate, Azure Co-Sell, and Google Cloud partner benefits. Suger powers CRM-based workflows that automate deal registration, approvals, and reporting, so you can move faster and win more.
3. Scalable Marketplace Operations
   Post-launch, Suger makes managing private offers, renewals, and usage-based billing seamless across clouds. Meanwhile, Sela supports ongoing DevOps, and infrastructure optimization to scale alongside your business.

Your Path to Marketplace Success with LaunchPoint

Our joint program accelerates results, typically within 60 days, through a structured, expert-led process:

1. Marketplace Strategy and Kickoff
2. Partner Enrollment and Program Alignment
3. Architecture Review and Technical Validation
4. Marketplace Listing via Suger.io 
5. Go-to-Market Planning and Co-Sell Enablement

LaunchPoint is designed to help ISVs move faster, sell smarter, and scale more efficiently across all major clouds.

Let’s Grow Together

Whether you’re just starting your cloud marketplace journey or scaling across clouds, the Suger x Sela partnership is built to help you succeed. We remove the bottlenecks, so you can focus on growing your business.

If you're ready to launch faster, simplify operations, and unlock more revenue through cloud marketplaces, Let’s talk.