Suger x Salesforce Enhancements: Supercharge Your Marketplace & Co-Sell Workflows

As cloud marketplaces and co-sell partnerships expand, sales teams face growing complexity-managing private offers, resale authorizations, and amendment offers across platforms often leads to fragmented workflows, siloed data, and manual errors. Reps waste time switching tabs, and RevOps struggles with inconsistent tracking and reporting.

At Suger, we heard you. Our latest Salesforce Enhancements eliminate this friction by bringing powerful new capabilities directly into your CRM workflow, helping you move faster, sell smarter, and collaborate better.

1. Manage Multiple AWS Marketplace Accounts from Salesforce

Sales teams can now link a single Salesforce Opportunity to multiple AWS Marketplace accounts, enabling private offer creation for different buyer organizations without duplicating opportunities.

🔑 Key Feature

• Create a Private Offer for different AWS Organizations from one single Salesforce Account

💡 Use Cases

• Reps selling across different AWS accounts
• RevOps tracking pipeline and revenue across multiple AWS accounts
• Finance reconciling payouts and billing across multiple AWS accounts

✅ Benefits

• Manage all AWS listings in one place
• Scale with product & regional growth
• Improve attribution for better forecasting
• Reduce manual errors in tracking and offers

2. Resale Authorization On Opportunities

Reps can now start Resale Authorizations—CPPO (AWS), MPO (Azure), RPOP (GCP)—in one click directly from the Opportunity record’s “New Offer” button without switching tabs.

🔑 Key Feature

• Create Resale Authorization directly from Opportunities

💡Use Cases

• Reps creating resale authorizations from Opportunities
• Partnership teams managing co-sell workflows
• RevOps tracking resale deals across clouds
• Finance ensuring accurate resale setup

✅ Benefits

• Faster resale workflows with fewer errors
• Improved context & deal accuracy
• Quicker execution & partner engagement

3. Amendment Offer (ABO) Creation

Amendment Offers (ABOs) are now fully supported inside the Salesforce widget. Handle renewals, upsells and changes faster, without switching to the Suger Console.

🔑 Key Features

• Create ABOs directly from Opportunities
• Auto-fill entitlement details and payment installments
• Default to original currency

💡 Use Cases

• Reps managing renewals and upsells from Opportunities
• RevOps streamlining amendment workflows
• Finance ensuring accurate payment and entitlement tracking

✅ Benefits

• Boosts rep efficiency with fewer manual steps
• Ensures accuracy in payment terms, entitlements, and currency
• Scales with growing customer & deal volume

4. New Opportunity Widget: Key Offer & Co-Sell Info At-A-Glance

We’ve upgraded the default Salesforce widget layout and functionality to give reps and RevOps the information they need—instantly.

🔑 Key Features 

Offer Section

• Marketplace offer URL (1-click copy)
• Buyer ID (1-click copy)
• Status
• Acceptance, Creation & Expiration dates

Co-Sell Section

• Opportunity ID (1-click copy)
• Partner sales rep info
• Status, Engagement Score, Stage
• Last updated date

💡 Use Cases

• Reps accessing key offers and co-sell details instantly
• RevOps prioritizing deals based on status and engagement
• Partnership teams collaborating seamlessly with co-sell partners

✅ Benefits

• Visibility: Key info at a glance
• Actionability: Clear next steps
• Efficiency: Reduce clicks and errors
• Collaboration: Stronger co-sell momentum

Empowering Sales, Partnerships & RevOps Teams

With these updates, your teams can now,

✅ Streamline offer creation workflows
✅ Improve attribution and revenue forecasting
✅ Boost collaboration with partners and marketplaces
✅ Minimize manual errors and operational friction

Ready to Elevate Your Salesforce Experience?

Contact us or Request a Demo to learn how to activate these new Salesforce features

Let’s make cloud marketplace selling simple and smart.