SuperAnnotate closes Multi-millions in AWS & GCP within the first year and reduces Private Offer Time by 80% Using Suger

SuperAnnotate is an end-to-end data platform helping ML teams build training pipelines faster. As their cloud partnerships expanded across AWS and GCP, they turned to Suger to avoid the common integration pitfalls, and to manage their GTM with agility and scale.

Instead of building internal tooling or leaning on engineering teams, SuperAnnotate relied on Suger to simplify deal registration, automate private offers, and deliver the marketplace visibility their finance and GTM teams needed.

Challenge #1: Expanding to GCP Without Engineering Help

SuperAnnotate recently closed its first GCP private offer using Suger’s listing support. GCP validation was strict, but the Suger team guided SuperAnnotate through listing structure, pricing metrics, and entitlement configuration.

“At my last startup, we tried building GCP integration ourselves. It was frustrating, slow, and never fully worked. I was thrilled to skip all of that here.” 

Challenge #2: Registering Deals Manually Wasn’t Scalable

Before Suger, deal registration in AWS APN involved logging into portals, manually copying contact info, and typing in every field. Adam Smith had experienced this firsthand at a previous company, and was relieved not to repeat the same at SuperAnnotate.

Solution: Registering Deals in Seconds via HubSpot + Suger Integration

Today, SuperAnnotate registers deals through Suger’s built-in HubSpot connector. He searches for an opportunity, selects it, and hits register. Contact info, company details, and deal fields are auto-filled from CRM, and deal stage tracking updates automatically.

Impact:

• 70–80% fewer manual steps for registering deals
• <60 seconds to register a deal vs. 5–10 minutes manually
• Zero APN portal logins required
• Full CRM field sync from HubSpot to Suger

“I don’t even remember what it’s like to log into the APN portal. This integration handles everything.”

Challenge #3: Private Offer Creation Required Rework and Guidance

When closing their first AWS marketplace deal, a six-figure upsell, SuperAnnotate faced an unfamiliar flow that included changing billing terms. Without a streamlined process, mistakes could slow the close.

Solution: Flexible Offer Creation and Easy Amendment Support

Using Suger, SuperAnnotate quickly corrected the initial submission and sent a revised offer within minutes. Whether adjusting billing to quarterly or issuing co-term upsells, the process became fast and error-tolerant.

“Once I understood the flow, it took me 10 minutes to send a clean, corrected offer. Without Suger, that would’ve meant spreadsheets and support tickets.”

Impact:

• 80% faster offer creation and re-submission
• 10 minutes to finalize and send the six-figure GCP private offer
• Support for billing change workflows (e.g., co-term, quarterly)
• Reduced offer rework and dependencies on external teams

Challenge #4: Finance Had No Systematic View Into Disbursements

Revenue recognition and payout tracking were hard to align across teams. The finance team lacked real-time visibility into when a deal was accepted or when AWS issued disbursements.

Solution: Slack-Based Alerts and Email Triggers for Finance

Suger’s Slack alerts notify the finance team when deals close and payouts are triggered. Revenue operations no longer rely on pinging Partnerships, and Adam doesn’t have to field one-off questions.

“The automated notifications removed me as the middleman. Finance gets what they need, instantly.”

Impact:

• 70% faster revenue signal delivery to Finance
• Eliminated weekly finance check-ins
• Email alerts for offer acceptance and disbursement
• Enabled self-service tracking for accounts payable

Automation That Drive Efficiency Across Teams

• HubSpot → Suger Deal Registration
   ➜ 70–80% fewer manual steps
• Offer Alerts via Email/Slack for Finance Teams
   ➜ 70% faster visibility into payments
• Entitlement + Billing Updates
   ➜ Seamless amendment handling without engineering help

Final Takeaway

Suger helped SuperAnnotate automate deal registration, accelerate private offers, and give Finance real-time visibility, without engineering lift.

You can make this happen for your team. Get a live demo today.