How StreamNative Saved 4 Months of Engineering Time and Automated Billing Across AWS, GCP, and Azure

Challenge: Expanding Marketplace Presence Without Diverting Engineering Resources

StreamNative, the team behind Apache Pulsar and the Ursa Engine, a leaderless, lakehouse‑native streaming engine that reduces Kafka costs by up to 95 percent, is rapidly expanding its enterprise customer base. As more customers requested to purchase through AWS, Azure and GCP, the finance and engineering teams faced growing pressure to support metered billing models and more complex listing configurations.

Managing listings manually across AWS, GCP, and Azure introduced significant operational overhead. Creating custom integrations for each cloud platform meant duplicating engineering work across environments. StreamNative needed a way to consolidate, standardize, and automate billing workflows without slowing product development.

Solution: One Platform for Unified Billing, Metering, and Forecasting

StreamNative adopted Suger to unify its marketplace operations under a single interface. What began as a partnership to simplify AWS Marketplace listings quickly evolved into an integrated billing and entitlement system across multiple clouds.

With Suger, the team could,

🔹 Automate PAYG plans and monthly commit billing
🔹 Support overage pricing models without manual metering
🔹 Set up listings on GCP without building separate billing logic
🔹 Track commissions, customer purchases, and entitlements across clouds
🔹 Push real-time billing data from internal systems to cloud marketplaces via Suger

Results: 4 Months of Engineering Work Saved and a Single Source of Truth for Finance

Before Suger, supporting advanced pricing and billing workflows would have required months of custom development across three clouds. By using Suger’s APIs and unified marketplace interface, StreamNative saved an estimated 4 months of engineering time while accelerating its go-to-market strategy.

🔹 Launched GCP Marketplace in weeks with minimal engineering effort
🔹 Implemented billing logic once, instead of separately for AWS,GCP and Azure
🔹 Eliminated manual invoicing, with all charges routed through cloud provider billing
🔹 Gained real-time financial visibility, from commissions to customer usage

“Suger saves me at least half a headcount in billing operations. It speaks the same language as finance and makes it easy to track everything in one platform.”

Impact Across Teams: Sales, Operations, Engineering, and Finance Aligned

While the sales team engages customers, Suger ensures that the downstream billing process runs smoothly. Engineers only need to push usage data to Suger not build connectors for every cloud. Finance can audit billing in real time, without chasing down operations.

“Instead of sending billing data to three platforms, our engineers send it to Suger and Suger handles the rest. I don’t need to ask where the invoices are. I open Suger, and it’s all there, usage, contract terms, and what’s billed.

Summary

Suger has become the foundation of StreamNative’s cloud marketplace billing and entitlement operations. By consolidating workflows, reducing manual processes, and supporting finance with clear visibility, Suger helps StreamNative scale its cloud GTM strategy faster and more efficiently.

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