SuperAnnotate is an end-to-end data platform helping ML teams build training pipelines faster. As their cloud partnerships expanded across AWS and GCP, they turned to Suger to avoid the common integration pitfalls, and to manage their GTM with agility and scale.
Instead of building internal tooling or leaning on engineering teams, SuperAnnotate relied on Suger to simplify deal registration, automate private offers, and deliver the marketplace visibility their finance and GTM teams needed.
SuperAnnotate recently closed its first GCP private offer using Suger’s listing support. GCP validation was strict, but the Suger team guided SuperAnnotate through listing structure, pricing metrics, and entitlement configuration.
“At my last startup, we tried building GCP integration ourselves. It was frustrating, slow, and never fully worked. I was thrilled to skip all of that here.”
Before Suger, deal registration in AWS APN involved logging into portals, manually copying contact info, and typing in every field. Adam Smith had experienced this firsthand at a previous company, and was relieved not to repeat the same at SuperAnnotate.
Today, SuperAnnotate registers deals through Suger’s built-in HubSpot connector. He searches for an opportunity, selects it, and hits register. Contact info, company details, and deal fields are auto-filled from CRM, and deal stage tracking updates automatically.
“I don’t even remember what it’s like to log into the APN portal. This integration handles everything.”
When closing their first AWS marketplace deal, a six-figure upsell, SuperAnnotate faced an unfamiliar flow that included changing billing terms. Without a streamlined process, mistakes could slow the close.
Using Suger, SuperAnnotate quickly corrected the initial submission and sent a revised offer within minutes. Whether adjusting billing to quarterly or issuing co-term upsells, the process became fast and error-tolerant.
“Once I understood the flow, it took me 10 minutes to send a clean, corrected offer. Without Suger, that would’ve meant spreadsheets and support tickets.”
Revenue recognition and payout tracking were hard to align across teams. The finance team lacked real-time visibility into when a deal was accepted or when AWS issued disbursements.
Suger’s Slack alerts notify the finance team when deals close and payouts are triggered. Revenue operations no longer rely on pinging Partnerships, and Adam doesn’t have to field one-off questions.
“The automated notifications removed me as the middleman. Finance gets what they need, instantly.”
Suger helped SuperAnnotate automate deal registration, accelerate private offers, and give Finance real-time visibility, without engineering lift.
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