--- title: "Multi-Cloud GTM Transformation Software for ISVs" url: https://www.suger.io/solutions/transform-gtm/ canonical: https://www.suger.io/solutions/transform-gtm/ type: Solution description: "Elevate your go-to-market with advanced co-sell automation, multi-cloud orchestration, and revenue optimization across AWS, Azure, GCP, and Snowflake." --- # Multi-Cloud GTM Transformation Software for ISVs > Canonical HTML version: https://www.suger.io/solutions/transform-gtm/ 1. [Home](/) 2. / 3. Solutions 4. / 5. Transform Your GTM Transform Your GTM # Elevate your go-to-market strategy Already selling on marketplaces? Take your cloud GTM to the next level with advanced co-sell automation, multi-cloud orchestration, and revenue optimization. [Transform Your GTM](/schedule-demo/) [See Case Studies](https://doc.suger.io/get-started/) Suger — Co-Sell Live Illustrative sample data — not customer results. ### Cosell Outbound Inbound 142 Referrals ↑ 18 Last 12 months Opportunity Source Cloud Value Acme Corp – Enterprise Closed Won Outbound AWS $420K Globex Platform In Progress Inbound Azure $285K Initech Migration Approved Outbound GCP $190K ![intel](/home/partners/intel.svg) ![notion](/home/partners/notion.svg) ![webflow](/home/partners/webflow.svg) ![glean](/home/partners/glean.svg) ![airtable](/home/partners/airtable.svg) ![fivetran](/home/partners/fivetran.svg) ![bmc](/home/partners/bmc.svg) ![coderabbit](/home/partners/coderabbit.png) ![launchdarkly](/home/partners/launchdarkly.svg) ![harness](/home/partners/harness.svg) ![fireblocks](/home/partners/fireblocks.svg) ![ramp](/home/partners/ramp.svg) ![deel](/home/partners/deel.svg) ![dbt](/home/partners/dbt.svg) ![clari](/home/partners/clari.svg) ![teleport](/logos/company/teleport.svg) ![logicmonitor](/home/partners/logicmonitor.svg) ![redis](/home/partners/redis.svg) ![dialpad](/home/partners/dialpad.svg) ![fireworks](/home/partners/fireworks.svg) ![1password](/home/partners/1password.svg) ![knowbe4](/home/partners/knowbe4.svg) ![kong](/home/partners/kong.svg) ![chainguard](/home/partners/chainguard.svg) ![dataiku](/home/partners/dataiku.svg) ![zuora](/home/partners/zuora.svg) ![vanta](/home/partners/vanta.svg) ![tailscale](/home/partners/tailscale.svg) ![pulumi](/home/partners/pulumi.svg) ![baseten](/home/partners/baseten.svg) ![risingwave](/home/partners/risingwave.png) ![hootsuite](/home/partners/hootsuite.png) ![elevenlabs](/home/partners/elevenlabs.png) ![callsign](/home/partners/callsign.png) ![fortinet](/home/partners/fortinet.svg) ![pingidentity](/home/partners/pingidentity.png) ![redpanda](/home/partners/redpanda.png) ![qdrant](/home/partners/qdrant.png) ![aiven](/home/partners/aiven.svg) ![thoropass](/home/partners/thoropass.png) Suger — Product Listings Live Illustrative sample data — not customer results. ### Marketplace Listings \+ New listing Name Partner Type Status Created Suger Platform AWS SAAS ACTIVE Apr 12 Suger Platform Azure SAAS ACTIVE Apr 12 Data Connector GCP SAAS ACTIVE Mar 30 Usage Add-on AWS SAAS PENDING Mar 18 Optimize ## From Good to Great Marketplace Performance You've proven the marketplace model works. Now it's time to scale it with automation, visibility, and repeatable execution across clouds. Suger — Reporting Live Illustrative sample data — not customer results. ### Marketplace Operations Last 30 days Overall Win Rate 38% +5% Closed Won 43 +12 Pipeline $4.2M +28% Pipeline by cloud AWS $1.8M Azure $1.5M GCP $0.9M Opportunity funnel Prospect 127 Qualified 98 Technical Validation 64 Committed 51 Launched 43 ### Unified Multi-Cloud Execution Run AWS, Azure, and GCP marketplace motions through a single operating model. - Orchestrate listings, offers, referrals, and co-sell activity across clouds - Maintain consistent workflows while supporting cloud-specific requirements - Eliminate fragmented tools and portal-driven processes ### Automated Co-Sell & Deal Workflows Accelerate partner-led deals without adding operational overhead. - Bi-directional CRM sync for leads, opportunities, referrals, and deal status - Automated deal registration and co-sell submissions for eligible partners - Custom workflows that reflect your GTM process, not rigid marketplace rules - Real-time notifications to keep Sales, Partnerships, and Ops aligned ### Revenue Intelligence & Optimization Turn marketplace activity into measurable, forecastable revenue. - Attribution and visibility for partner-sourced and partner-influenced pipeline - Consolidated reporting across CRM, cloud portals, and internal systems - Forecasting and performance insights for Sales, RevOps, Finance, and leadership ### Built to Scale With You Support marketplace growth from early traction to enterprise scale. - API-first platform for deep integrations and extensibility - Scales across startup, mid-market, and enterprise GTM complexity - Frees sales teams from admin work so they can focus on closing and expanding partnerships ## Transformation in action Feature Before Transformation After Suger Multi-cloud management Siloed teams Unified platform Co-sell pipeline visibility Limited 100% visibility Deal velocity Baseline 2-3x faster Revenue attribution Manual tracking Automated Partner engagement Reactive Proactive Marketplace ROI Unknown Fully measured Transformation Results ## What transformation looks like 2.5x Pipeline Growth 40% Higher Win Rates 60% Faster Deal Cycles 3x Co-Sell Engagement ## The best sellers automate end-to-end ![Securiti](/home/partners/securiti.svg) > “We'd hit our cloud GTM limit with manual processes. Suger changed everything with automation: we grew marketplace deals 4x, revenue 7x in our first year—and are now repeating the same GTM motion globally.” Trevor Milestone Head of Cloud & Strategic Partner Ecosystems, Securiti ![Trevor Milestone](/solutions/quotes/trevor-milestone.jpeg) ![Contentsquare](/home/partners/contentsquare.svg) > “Suger is a game-changer—automating deal reg, private offers, and CRM syncs. This grew our AWS and Microsoft partnerships to 5,000+ co-sell regs and 4x marketplace deals while cutting sales cycles by 26 days.” Dico Angelo Cloud Alliance Operations Lead, ContentSquare DA ![LaunchDarkly](/home/partners/launchdarkly.svg) > “We 5x'd co-selling in 3 months with Suger. It used to be partner team-driven, sporadic, and too late stage. Reps now co-sell early on deals with the info they need to self-serve their AWS collaboration.” Richie Corcoran Head of Cloud Alliances, LaunchDarkly RC Available on Growth & Enterprise plans — [View Pricing →](/pricing/) Questions ## Frequently asked questions What does it mean to transform your cloud GTM? + Transformation is the shift from ad-hoc, single-cloud marketplace selling to a repeatable, multi-cloud operating model. Suger unifies listings, private offers, co-sell, metering, and reporting across AWS, Azure, GCP, and Snowflake so the same motion scales everywhere. How does Suger orchestrate multi-cloud marketplace selling? + Suger runs consistent workflows across every cloud while honoring each marketplace's specific requirements, eliminating fragmented portals and tools. Can Suger automate co-sell and deal registration at scale? + Yes. Suger auto-shares opportunities to AWS ACE, Microsoft Partner Center, and Google Partner Sales Console on your criteria, auto-accepts inbound referrals, and registers deals — with bi-directional CRM sync. How does Suger improve marketplace revenue intelligence? + Suger attributes partner-sourced and partner-influenced pipeline, consolidates reporting across CRM and cloud portals, and provides forecasting for sales, RevOps, finance, and leadership. Is Suger built to scale with our business? + Suger is API-first and scales from early traction to enterprise complexity, freeing teams from admin work so they can focus on closing and expanding partnerships. Which marketplaces does Suger support for GTM transformation? + AWS, Microsoft Azure, Google Cloud, and Snowflake — listings, offers, co-sell, metering, and funding, all from one platform. Related Solutions [Automate to Scale →](/solutions/automate-scale/) [RevOps →](/solutions/revops/) [Alliances & Partnerships →](/solutions/alliances-partnerships/) [AWS Marketplace →](/solutions/aws-marketplace/) ## Take your cloud GTM from good to great. See how high-performing teams orchestrate multi-cloud marketplace revenue with Suger. [Book a demo](/schedule-demo/) [See Case Studies →](/contact-us/)