--- title: "RevOps Software for Cloud Marketplace Revenue" url: https://www.suger.io/solutions/revops/ canonical: https://www.suger.io/solutions/revops/ type: Solution description: "Close cloud marketplace revenue at the speed of direct. Bring private offers, co-sell, and entitlements into the revenue system RevOps already governs." --- # RevOps Software for Cloud Marketplace Revenue > Canonical HTML version: https://www.suger.io/solutions/revops/ 1. [Home](/) 2. / 3. Solutions 4. / 5. RevOps For Sales # Close more cloud marketplace revenue, now at the speed of direct. Bring private offers, co-sells, and entitlements back into the revenue system RevOps already governs. [Book a Demo](/schedule-demo/) [Explore RevOps Documentation](https://doc.suger.io/get-started/) Suger — Home Live Illustrative sample data — not customer results. Offers Accepted 134 +19% Active Entitlements 312 +24% Buyers 1,204 +11% Co-sell 142 +18% Revenue USD 4,218,640 USD All ▾ ![intel](/home/partners/intel.svg) ![notion](/home/partners/notion.svg) ![webflow](/home/partners/webflow.svg) ![glean](/home/partners/glean.svg) ![airtable](/home/partners/airtable.svg) ![fivetran](/home/partners/fivetran.svg) ![bmc](/home/partners/bmc.svg) ![coderabbit](/home/partners/coderabbit.png) ![launchdarkly](/home/partners/launchdarkly.svg) ![harness](/home/partners/harness.svg) ![fireblocks](/home/partners/fireblocks.svg) ![ramp](/home/partners/ramp.svg) ![deel](/home/partners/deel.svg) ![dbt](/home/partners/dbt.svg) ![clari](/home/partners/clari.svg) ![teleport](/logos/company/teleport.svg) ![logicmonitor](/home/partners/logicmonitor.svg) ![redis](/home/partners/redis.svg) ![dialpad](/home/partners/dialpad.svg) ![fireworks](/home/partners/fireworks.svg) ![1password](/home/partners/1password.svg) ![knowbe4](/home/partners/knowbe4.svg) ![kong](/home/partners/kong.svg) ![chainguard](/home/partners/chainguard.svg) ![dataiku](/home/partners/dataiku.svg) ![zuora](/home/partners/zuora.svg) ![vanta](/home/partners/vanta.svg) ![tailscale](/home/partners/tailscale.svg) ![pulumi](/home/partners/pulumi.svg) ![baseten](/home/partners/baseten.svg) ![risingwave](/home/partners/risingwave.png) ![hootsuite](/home/partners/hootsuite.png) ![elevenlabs](/home/partners/elevenlabs.png) ![callsign](/home/partners/callsign.png) ![fortinet](/home/partners/fortinet.svg) ![pingidentity](/home/partners/pingidentity.png) ![redpanda](/home/partners/redpanda.png) ![qdrant](/home/partners/qdrant.png) ![aiven](/home/partners/aiven.svg) ![thoropass](/home/partners/thoropass.png) Every Deal, Every Cloud ## Run every deal on every cloud, from where you already work ### Enforce Approvals Consistently Manage private offers, CPPOs, amendments, and renewals across every cloud from your CRM or Suger. One process, from where you already work. ### Prevent Shadow Systems Find the accounts most likely to close through the marketplace with buyer intent signals for each cloud enriched to your CRM. ### Maintain Control Marketplace deals move at the same speed as direct, with pricing, terms, approvals and permissions carrying over from your CRM or CPQ. Suger — Private Offers Live Illustrative sample data — not customer results. ### Private Offers Last 30 days Newly accepted offers 27 ↑ +12 Total revenue $1.84M USD Pending acceptance 9 Recently expired 3 Name Buyer Partner Amount Status Enterprise Plan – 2yr Acme Corp AWS $420K ACCEPTED Platform Upgrade Globex Azure $285K PENDING Data Cloud Commit Umbrella GCP $190K ACCEPTED POC Extension Initech AWS $36K EXPIRED Eliminate the Busy Work ## Automate the work that slows deals down ### Sync Marketplace Activity Keep reps focused on selling while Suger's Workflow Builder automates routine tasks like CRM updates, co-sell follow-ups, and stage changes behind the scenes. ### Remove Brittle Spreadsheets Stay current on every active deal, with detailed offer history and configurable notifications on offer acceptance, expiration, entitlements and more. ### Clean Data End-to-End Give reps a clear next step for every deal with Recommended Actions inside the Suger Widget on Salesforce. Suger — Workflows Live Illustrative sample data — not customer results. Workflows Templates Name Apps Last modified Status Offer accepted → update CRM stage Salesforce 2h ago Active Referral approved → notify Slack Slack 1d ago Active Entitlement active → sync billing Webhook 3d ago Active Offer expiring → email owner Gmail 5d ago Inactive 4 workflows \+ New workflow Co-Sell for Sellers ## Make co-sell a selling advantage, not an admin task ### Accurate Pipeline Reporting Scale co-sell submissions with your pipeline — automatically share referrals individually or in bulk, based on opportunity criteria you already define. ### Audit Without Cleanup Inbound referrals from cloud partners arrive in your CRM enriched with contacts and account data, mapped to the right objects and ready to work. Your team acts on partner referrals the same day they come in. ### Scale Without Breaking RevOps AI generates the customer business problem narrative and auto-maps industry fields for outbound referrals, handling the most time-consuming part of co-sell submission. Accepted offers auto-link to the co-sell referral they originated from, so attribution holds from partner engagement all the way through to closed revenue. Suger — Co-Sell Live Illustrative sample data — not customer results. ### Cosell Outbound Inbound 142 Referrals ↑ 18 Last 12 months Outbound win rate Inbound win rate Opportunity Source Cloud Value Acme Corp – Enterprise Closed Won Outbound AWS $420K Globex Platform In Progress Inbound Azure $285K Initech Migration Approved Outbound GCP $190K Umbrella Data Cloud In Progress Inbound AWS $340K Reporting and Visibility ## Prove to leadership that marketplace is working ### Forecast-Ready Dashboards Get a forecast-ready view of marketplace pipeline the moment Suger connects — dashboards track offers by cloud and deal type out of the box. ### Marketplace in Leadership Reports Offers, entitlements, and revenue sync to Salesforce as custom objects, so marketplace performance shows up in the reports and dashboards leadership already reads. ### Co-Sell Attribution Co-sell referral volume, acceptance rates, and partner attach rates feed the same Salesforce reporting layer. Pipeline sourced or influenced by cloud partners is visible alongside direct pipeline. ### End-to-End Revenue Flow Revenue, disbursement, and invoice data flow through Suger end-to-end, from offer acceptance through payment collection. Finance and RevOps get the marketplace numbers they need alongside the rest of the business. Suger — Reporting Live Illustrative sample data — not customer results. ### Marketplace Operations Last 30 days Overall Win Rate 38% +5% Closed Won 43 +12 Pipeline $4.2M +28% Pipeline by cloud AWS $1.8M Azure $1.5M GCP $0.9M Opportunity funnel Prospect 127 Qualified 98 Technical Validation 64 Committed 51 Launched 43 ## What RevOps leaders say ![Clari](/home/partners/clari.svg) > “With Suger, we've seen a 3-4x quarter-over-quarter increase in our AWS marketplace channel revenues. Suger's quick and easy implementation and integration with our CRM has enabled both our deal desk and sales teams to initiate transactions in a fully self-service manner.” Lauren Jungers Senior Director Deal Desk, Clari ![Lauren Jungers](/solutions/quotes/lauren-jungers.jpeg) Available on Growth & Enterprise plans — [View Pricing →](/pricing/) Questions ## Frequently asked questions What does Suger do for RevOps teams? + Suger brings cloud marketplace selling into the revenue system RevOps already governs — private offers, co-sell, entitlements, and revenue all run through your CRM with the same approvals, permissions, and reporting as direct deals. How does Suger bring marketplace deals into Salesforce? + Offers, entitlements, and revenue sync to Salesforce as native custom objects, and Suger's managed package lets reps create and manage marketplace deals from the opportunity record. Can RevOps forecast cloud marketplace pipeline? + Yes. Marketplace pipeline is forecast-ready the moment Suger connects, with out-of-the-box dashboards tracking offers by cloud and deal type alongside direct pipeline. How does Suger attribute co-sell-influenced pipeline? + Accepted offers auto-link to the co-sell referral they originated from, and referral volume, acceptance, and partner attach rates feed the same Salesforce reporting layer — so partner-sourced and partner-influenced pipeline is visible next to direct. Does Suger automate marketplace busywork? + Suger's Workflow Builder automates routine tasks — CRM updates, co-sell follow-ups, stage changes, renewal creation — and surfaces recommended next actions inside the Salesforce widget, so reps stay focused on selling. How does marketplace revenue show up in leadership reporting? + Because offers, entitlements, and revenue live in Salesforce, marketplace performance appears in the same reports and dashboards leadership already reads — marketplace becomes part of the business review, not a separate conversation. Related Solutions [Deal Desk →](/solutions/deal-desk/) [Alliances & Partnerships →](/solutions/alliances-partnerships/) [Finance →](/solutions/finance/) [Transform Your GTM →](/solutions/transform-gtm/) ## Bring marketplace revenue into the system RevOps already governs. See how revenue teams run private offers, co-sell, and entitlements without leaving the CRM. [Book a demo](/schedule-demo/) [Read the RevOps Playbook →](https://www.suger.io/resources/blog/revops-cloud-gtm-playbook-101)