--- title: "Google Cloud Marketplace Seller Solution for ISVs" url: https://www.suger.io/solutions/gcp-marketplace/ canonical: https://www.suger.io/solutions/gcp-marketplace/ type: Solution description: "Sell on Google Cloud Marketplace end-to-end: AI-assisted listings, CRM-native private offers, Partner Sales Console co-sell, and GCP partner funding." --- # Google Cloud Marketplace Seller Solution for ISVs > Canonical HTML version: https://www.suger.io/solutions/gcp-marketplace/ 1. [Home](/) 2. / 3. [Solutions](/solutions/) 4. / 5. Google Cloud Marketplace Google Cloud Marketplace solution # Sell on Google Cloud Marketplace. Faster. AI-assisted listings, CRM-native private offers, Partner Sales Console co-sell, metering, and GCP partner funding — in one platform. Designed for buyers with active CUD commitments. [Get a Demo](/schedule-demo/) [Jump to capabilities](#feature-01) Google Cloud Partner Network · 300+ ISV customers Illustrative sample data — not customer results. GCP Marketplace dashboard Live 8 PSC Opps 23 Private Offers $2.4M Q2 revenue CUD pipeline coverage 64% GCP ↔ CRM Real-time Partner tier Premier PSC referral Auto-accepted - * * * - * * * - * * * - * * * - * * * Google Cloud Marketplace Listing ## List on Google Cloud Marketplace, no engineering bottleneck 01 Listing on Google Cloud Marketplace means publishing your product so GCP customers can find and transact with you. Suger automates the technical integration — service IDs, metering, billing, Kubernetes app packaging — so your team ships listings in days, not quarters. Key Features - AI auto-fill for descriptions, pricing tiers, and categorization - SaaS, Kubernetes app, and container listings supported - Google Cloud Billing integration with zero engineering lift - Solution categorization for Data & AI, Security, and DevOps marketplaces [Explore Listing →](/platform/product-listing/) Illustrative sample data — not customer results. GCP New listing — CloudIQ Analytics AI auto-fill Solution type Kubernetes app · SaaS Pricing Subscription + usage Category Analytics · Data & AI Service ID cloudiq-prod-001 Listing status Live · 8 days console.cloud.google.com/marketplace View on GCP → Private Offers ## Build GCP private offers against committed cloud spend 02 A private offer on Google Cloud Marketplace is a custom-priced deal for a buyer who often has a CUD (Committed Use Discount) — pre-committed cloud spend. Suger lets your deal desk build private offers from Salesforce or HubSpot with the buyer's CUD context attached. Key Features - Auto-populate offer fields from Salesforce or HubSpot opportunity - CUD-aware deal structuring with multi-year terms and ramp schedules - Internal approvals before publishing to Google Cloud - Real-time view, accept, and expiry notifications [Explore Private Offers →](/platform/private-offers/) Illustrative sample data — not customer results. Private offer · Acme Corp HS · DEAL-9802 Contract value $320K Term 24 mo CUD burn $8M committed Type Private offer Approval workflow 3 of 3 GCP Co-Sell (PSC) ## Sync Partner Sales Console with your CRM 03 Google Cloud co-sell runs through the Partner Sales Console (PSC), where ISVs register opportunities with Google field teams. Suger keeps PSC and your CRM in bi-directional sync, so Salesforce and HubSpot become the single source of truth for the co-sell motion. Key Features - Bi-directional Salesforce / HubSpot ↔ PSC sync - Auto-register opportunities on criteria; auto-accept Google referrals - Partner Network tier and program eligibility surfaced in CRM - Joint account mapping with Google PDMs and field reps [Explore Co-Sell →](/platform/cosell/) Illustrative sample data — not customer results. PSC PSC-71284 Globex Industries — $900K opportunity Stage Solution Eng. Google rep Liu Y. (Partner Mgr) Last sync · CRM ↔ PSC 4 min ago Partner Network tier Premier · Data & AI Suggested next step Request Partner Engagement → Billing & Revenue ## Reconcile GCP disbursements without spreadsheet drift 04 Google Cloud handles billing for marketplace deals and disburses to sellers on its own cadence — but reconciliation, revenue recognition, and finance reporting stay your responsibility. Suger automates the entire reconciliation flow into your ERP. Key Features - Google Cloud Billing API + third-party billing (Stripe, Metronome, Orb, Lago) - Auto-match GCP disbursements to CRM opportunities - Revenue recognition ready for NetSuite, QuickBooks, and ERP export - Dashboards for offer conversion, ARR, and revenue by listing type [Explore Billing →](/platform/billing-metering/) Illustrative sample data — not customer results. GCP revenue · This quarter Q2 FY26 $2.4M ↑ 52% QoQ · $720K from co-sell Booked 23 Disbursed $1.6M Pending $800K SaaS 68% Kubernetes apps 27% GCP Partner Funding ## Surface and submit GCP partner funding automatically 05 Google Cloud offers Partner Engagement Funding, Investment Funding, and Marketing Development Funds across its Partner Network tiers. Suger's Funding Co-Pilot surfaces what each opportunity qualifies for and routes requests through Salesforce with deal context attached. Key Features - Eligibility surfaced on every co-sell opportunity - Submit Partner Engagement, POC, and MDF requests from CRM - Tier-aware routing across Partner Network levels - Audit trail of every submission, approval, and reimbursement [Explore AI Intelligence →](/platform/ai-intelligence/) Illustrative sample data — not customer results. GCP funding programs · Globex Partner Engagement Funding Up to $80K Eligible Investment Funding (POC) Up to $30K Eligible Marketing Development Funds Pending tier review In progress Auto-submitted from CRM View workflow → Integrations ## CRM ↔ Suger ↔ Google Cloud, end-to-end Suger connects every system that touches a Google Cloud Marketplace deal into one operational pipeline — CRM, billing, finance, and Google Cloud itself. Google Cloud-Native - • Google Cloud Marketplace APIs (listing, billing, offers) - • Partner Sales Console (PSC) co-sell API - • Google Cloud Billing API + entitlements - • Partner Network tier reporting - • Kubernetes app + container marketplace support CRM & Business Tools - • Salesforce (native managed package) - • HubSpot (native integration) - • Slack and Microsoft Teams notifications - • Stripe, Metronome, Orb, Lago (billing connectors) - • NetSuite, QuickBooks (finance sync) - • Snowflake, Databricks, BigQuery (data export) Customer story > "Suger gave us a CRM-native motion on Google Cloud. PSC referrals flow into Salesforce. Private offers go out from the opp record. Our deal cycle dropped by weeks." Alliances Lead, growth-stage ISV · Google Cloud Premier 2.5x deal volume on GCP 120% larger contract values 1-2w to first listing live Questions ## Frequently asked questions How do I list my SaaS product on Google Cloud Marketplace? + Listing on Google Cloud Marketplace requires integrating with Google Cloud Billing, configuring your service ID, packaging your app (for Kubernetes or container listings), and meeting the marketplace technical and content guidelines. Suger automates the integration — billing APIs, service ID setup, metering, and compliance checks — so most ISVs go live in 1–2 weeks. What is the Partner Sales Console (PSC) and how does Suger help? + Partner Sales Console (PSC) is Google Cloud's co-sell platform where ISVs register opportunities with Google field sellers for joint selling. Suger connects PSC bi-directionally to Salesforce and HubSpot: opportunities auto-register based on your criteria, inbound Google referrals flow into the CRM with contacts and engagement data, and stage updates sync both ways. Can I create Google Cloud Marketplace private offers from Salesforce? + Yes. Suger's Salesforce managed package supports creating private offers on Google Cloud Marketplace directly from an opportunity record. Offer fields auto-populate from the opportunity, internal approval workflows run before publishing, and the resulting offer is sent to the buyer with view/accept tracking back in the CRM. What are GCP CUDs and how do they affect marketplace deals? + CUDs (Committed Use Discounts) are Google Cloud's spend commitment program where customers agree to a minimum cloud spend over 1-3 years in exchange for discounted pricing. Software purchases on Google Cloud Marketplace count against the buyer's CUD, which means buyers with active CUDs have strong incentives to transact through the marketplace. How does Suger automate GCP billing and metering? + Suger integrates with the Google Cloud Billing API and supports third-party billing systems (Stripe, Metronome, Orb, Lago). Usage data is normalized across sources and reported to Google Cloud accurately. Disbursements are auto-matched to CRM opportunities and pushed to NetSuite, QuickBooks, or your data warehouse for revenue recognition. What GCP partner funding programs can I apply for through Suger? + Google Cloud offers Partner Engagement Funding, Investment Funding (including POC funds), and Marketing Development Funds across Partner Network tiers. Suger's Funding Co-Pilot surfaces eligibility on each opportunity, submits requests from Salesforce pre-filled with deal context, and tracks approval and reimbursement status. Does Suger work with the Google Cloud Partner Network? + Yes. Suger is a Google Cloud Marketplace-integrated partner, and its workflows fully support Google Cloud Partner Network requirements: marketplace transactability, PSC co-sell engagement, and reporting that aligns with Partner Network tier criteria (Select, Premier, Diamond). The Partner Network replaced Partner Advantage in Q1 2026. Customers using Suger have used the platform to accelerate progression to Premier tier. How long does it take to launch on Google Cloud Marketplace with Suger? + Most ISVs go live on Google Cloud Marketplace in 1–2 weeks. Timeline varies with listing type — SaaS contracts are the fastest, Kubernetes app and container listings need slightly more packaging work. Suger provides templates and guided onboarding for both. Do I need engineering resources to integrate with Google Cloud Marketplace? + Minimal for SaaS listings; moderate for Kubernetes app and container listings. For SaaS, Suger handles the entire integration layer (billing, metering, authentication) and engineering involvement is limited to webhook configuration. For container/Kubernetes listings, your team owns the app packaging but Suger provides templates and step-by-step guidance. How does pricing work for Google Cloud Marketplace deals? + Google Cloud charges a marketplace transaction fee (typically 3%, with reductions for higher Partner Network tiers). Suger's platform pricing is separate and based on the volume and modules you use. Buyers pay Google Cloud, Google disburses to the seller minus the transaction fee, and Suger reconciles the flow into your finance systems. What customers are selling on Google Cloud Marketplace with Suger? + Many of Suger's 300+ ISV customers run multi-cloud GTM motions that include Google Cloud Marketplace — including names like Intel, Notion, Webflow, Fivetran, Glean, and Fireblocks. Outcomes consistently include faster time-to-listing, larger contract values, and net-new pipeline from PSC co-sell. ## Ready to sell on Google Cloud Marketplace end-to-end? Get a guided walkthrough of listing, private offers, PSC co-sell, and GCP partner funding — running against a real Salesforce or HubSpot environment. [Schedule a Demo](/schedule-demo/) [Explore the Platform](/platform/)