--- title: "Cloud Alliances & Co-Sell Partnerships Software" url: https://www.suger.io/solutions/alliances-partnerships/ canonical: https://www.suger.io/solutions/alliances-partnerships/ type: Solution description: "Turn cloud partnerships into a revenue engine. Get listed on cloud marketplaces, activate co-sell programs, and prove partnerships ROI with Suger." --- # Cloud Alliances & Co-Sell Partnerships Software > Canonical HTML version: https://www.suger.io/solutions/alliances-partnerships/ 1. [Home](/) 2. / 3. Solutions 4. / 5. Alliances & Partnerships Partnerships # Turn cloud partnerships into a revenue engine. Get listed on cloud marketplaces, activate co-sell programs, share opportunities with the hyperscalers and prove your partnerships ROI, all with Suger. [Book a demo](/schedule-demo/) [See how it works →](https://doc.suger.io/get-started/) Suger — Partners Live Illustrative sample data — not customer results. ### Partner Directory Invite partner Partner Type Deals Status G Globex Technology 14 Active I Initech Reseller 8 Active U Umbrella Technology 5 Pending ![intel](/home/partners/intel.svg) ![notion](/home/partners/notion.svg) ![webflow](/home/partners/webflow.svg) ![glean](/home/partners/glean.svg) ![airtable](/home/partners/airtable.svg) ![fivetran](/home/partners/fivetran.svg) ![bmc](/home/partners/bmc.svg) ![coderabbit](/home/partners/coderabbit.png) ![launchdarkly](/home/partners/launchdarkly.svg) ![harness](/home/partners/harness.svg) ![fireblocks](/home/partners/fireblocks.svg) ![ramp](/home/partners/ramp.svg) ![deel](/home/partners/deel.svg) ![dbt](/home/partners/dbt.svg) ![clari](/home/partners/clari.svg) ![teleport](/logos/company/teleport.svg) ![logicmonitor](/home/partners/logicmonitor.svg) ![redis](/home/partners/redis.svg) ![dialpad](/home/partners/dialpad.svg) ![fireworks](/home/partners/fireworks.svg) ![1password](/home/partners/1password.svg) ![knowbe4](/home/partners/knowbe4.svg) ![kong](/home/partners/kong.svg) ![chainguard](/home/partners/chainguard.svg) ![dataiku](/home/partners/dataiku.svg) ![zuora](/home/partners/zuora.svg) ![vanta](/home/partners/vanta.svg) ![tailscale](/home/partners/tailscale.svg) ![pulumi](/home/partners/pulumi.svg) ![baseten](/home/partners/baseten.svg) ![risingwave](/home/partners/risingwave.png) ![hootsuite](/home/partners/hootsuite.png) ![elevenlabs](/home/partners/elevenlabs.png) ![callsign](/home/partners/callsign.png) ![fortinet](/home/partners/fortinet.svg) ![pingidentity](/home/partners/pingidentity.png) ![redpanda](/home/partners/redpanda.png) ![qdrant](/home/partners/qdrant.png) ![aiven](/home/partners/aiven.svg) ![thoropass](/home/partners/thoropass.png) ### List across every cloud Launch listings on AWS, Azure, GCP, and Snowflake from a single workflow — no per-marketplace rebuilds. ### Co-sell with hyperscalers Share qualified opportunities to ACE, Partner Center, and PSC automatically, straight from your CRM. ### Prove partnerships ROI Attribute pipeline and revenue to every program with leadership-ready dashboards. New Revenue Channel ## Unlock the fastest growing B2B revenue channel Launch listings across AWS, Azure, GCP, and Snowflake in days with AI Autofill that handles configuration so your team focuses on the channel. ### Single Workflow for All Hyperscalers Enter ISV Accelerate, Azure IP co-sell, and the GCP Partner Network from day one with compliant submissions that unlock hyperscaler field access sooner. ### Stakeholder Alignment When marketplace APIs and program requirements change, Suger updates automatically so your listing and program status stay current. ### Clear Ownership Keep listings and program status current automatically when marketplace APIs and program requirements change. Suger — Product Listings Live Illustrative sample data — not customer results. ### Marketplace Listings \+ New listing Name Partner Type Status Created Suger Platform AWS SAAS ACTIVE Apr 12 Suger Platform Azure SAAS ACTIVE Apr 12 Data Connector GCP SAAS ACTIVE Mar 30 Usage Add-on AWS SAAS PENDING Mar 18 Co-Sell Engine ## Turn co-sell with hyperscalers into real revenue Share qualified opportunities to ACE, Partner Center, and PSC automatically in bulk, directly from your CRM or within Suger. ### Real-Time Pipeline Tracking Focus co-sell effort on the accounts most likely to close with cloud buyer intent signals and assigned cloud reps surfaced directly in Salesforce. ### Cross-Team Visibility Act on inbound referrals the same day they arrive, with contacts synced, stage mapped, and company data enriched before your team touches them. ### Automatic Stakeholder Sync Automate the follow-through by triggering notifications, CRM updates, and AI-drafted outreach the moment a referral is approved or a stage changes. Suger — Co-Sell Live Illustrative sample data — not customer results. ### Cosell Outbound Inbound 142 Referrals ↑ 18 Last 12 months Outbound win rate Inbound win rate Opportunity Source Cloud Value Acme Corp – Enterprise Closed Won Outbound AWS $420K Globex Platform In Progress Inbound Azure $285K Initech Migration Approved Outbound GCP $190K Umbrella Data Cloud In Progress Inbound AWS $340K Measure Impact ## Prove partnerships ROI before leadership asks. Accurately attribute pipeline and revenue. Track incentive and program performance. Prove partner impact with leadership-ready data. ### Accurate Attribution Co-sell referrals link to closed marketplace deals automatically so attribution holds all the way through to revenue, not just pipeline. ### Program Performance Forecast marketplace revenue accurately with pre-built Salesforce dashboards that work the moment Suger connects with minimal setup. ### Leadership-Ready Reporting Real-time Slack and email alerts on referral approvals and offer milestones keep your team current on every active deal. Suger — Reporting Live Illustrative sample data — not customer results. ### Marketplace Operations Last 30 days Overall Win Rate 38% +5% Closed Won 43 +12 Pipeline $4.2M +28% Pipeline by cloud AWS $1.8M Azure $1.5M GCP $0.9M Opportunity funnel Prospect 127 Qualified 98 Technical Validation 64 Committed 51 Launched 43 Funding ## Unlock new growth with hyperscaler funding programs Submit, track, and prove ROI on cloud funding programs — without leaving your CRM. ### Submit Directly from Salesforce Submit funding requests to hyperscalers like POC and MDF directly from Salesforce, pre-filled with deal context and linked to the right opportunities. ### Real-Time Status Sync Know where every funding request stands, with funding approval status syncing back to your CRM automatically. ### Full Audit Trail Every request, resubmission, and approval is logged, giving you a full audit trail across every funding program. Suger — Private Offers Live Illustrative sample data — not customer results. ### Private Offers Last 30 days Newly accepted offers 27 ↑ +12 Total revenue $1.84M USD Pending acceptance 9 Recently expired 3 Name Buyer Partner Amount Status Enterprise Plan – 2yr Acme Corp AWS $420K ACCEPTED Platform Upgrade Globex Azure $285K PENDING Data Cloud Commit Umbrella GCP $190K ACCEPTED POC Extension Initech AWS $36K EXPIRED How It Works ## Partnerships in action 1 ### Get listed Launch marketplace listings across all hyperscalers. 2 ### Activate co-sell Enter ISV Accelerate, IP co-sell, and the Google Cloud Partner Network. 3 ### Share opportunities Push qualified deals to cloud partners in bulk. 4 ### Prove ROI Attribute revenue and report impact to leadership. Customer Stories ## Trusted by partnership leaders ![Harness](/home/partners/harness.svg) > “Suger has been a transformative platform for our teams at Harness. It's drastically reduced manual overhead, streamlined workflows, and allowed us to scale our cloud partnerships with ease.” [Morgan Joscelyn](https://www.linkedin.com/in/morganjoscelyn/) Senior Director, Global Cloud Alliances, Harness ![Morgan Joscelyn](/solutions/quotes/morgan-joscelyn.jpeg) Available on Growth & Enterprise plans — [View Pricing →](/pricing/) Questions ## Frequently asked questions What is cloud co-selling and how does Suger help? + Cloud co-selling is the joint go-to-market motion between an ISV and a hyperscaler's field sales team — sharing qualified opportunities through programs like AWS ACE, Microsoft Partner Center, and Google Partner Sales Console. Suger automates co-sell submission and keeps every opportunity in sync between your CRM and each cloud, so alliances teams scale partner-sourced pipeline without manual re-entry. Which cloud marketplaces and co-sell programs does Suger support? + Suger supports the AWS, Microsoft Azure, Google Cloud, and Snowflake marketplaces, plus their co-sell programs — AWS ISV Accelerate (ACE), Microsoft commercial marketplace and IP co-sell (Partner Center), and the Google Cloud Partner Network (Partner Sales Console). You manage listings, private offers, co-sell, metering, and funding for all of them from one platform. How does Suger prove partnerships ROI? + Suger links co-sell referrals to the marketplace deals they influence and syncs offers, entitlements, and revenue back to Salesforce as native objects. Alliances leaders get leadership-ready dashboards that attribute pipeline and closed revenue to each program — not just activity metrics. Can alliances teams submit hyperscaler funding through Suger? + Yes. Suger surfaces which funding programs each opportunity qualifies for (such as POC and MDF), lets you submit requests directly from Salesforce pre-filled with deal context, and tracks approval status with a full audit trail. Does Suger integrate with Salesforce and HubSpot? + Yes. Suger provides a native Salesforce managed package and a native HubSpot integration, so private offers, co-sell, and revenue data live in the CRM your team already uses, with bi-directional sync to each cloud. How fast can we launch cloud marketplace listings? + Most ISVs go live in days, not months. Suger automates the engineering-heavy parts of listing — metering, billing integration, and listing compliance — across AWS, Azure, GCP, and Snowflake from a single workflow. Related Solutions [RevOps →](/solutions/revops/) [Deal Desk →](/solutions/deal-desk/) [AWS Marketplace →](/solutions/aws-marketplace/) [Transform Your GTM →](/solutions/transform-gtm/) ## Ready to run your cloud partnerships like a revenue engine? See how leading alliances teams build repeatable partner revenue with Suger. [Book a demo](/schedule-demo/) [Get The Complete Co-Sell Guide →](https://www.suger.io/resources/blog/partnerships-101-build-a-winning-co-sell-motion-with-aws-azure-gcp)