--- title: "Cloud GTM Guides: Marketplace Operator Playbooks" url: https://www.suger.io/resources/guides/ canonical: https://www.suger.io/resources/guides/ type: Guide description: "In-depth operator playbooks for Cloud GTM, AWS, Azure, and GCP marketplace listing, co-sell, and billing — from first listing to multi-cloud revenue." --- # Cloud GTM Guides: Marketplace Operator Playbooks > Canonical HTML version: https://www.suger.io/resources/guides/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. Guides Guides # Playbooks for building your Cloud GTM motion. In-depth operator guides covering every stage of selling on AWS, Azure, and GCP marketplaces — from first listing to mature, multi-cloud revenue channel. [ Marketplaces Featured ![AWS](/home/aws.svg)![Azure](/home/azure.svg)![Google Cloud](/home/gcp.svg) ## How to Sell on Cloud Marketplaces: The Complete Guide (2026) Learn how to sell on AWS, Azure, and Google Cloud Marketplace in 2026 — listings, private offers (CPPO, MPO), and hyperscaler co-sell. Read the guide 30 min read AWS Marketplaces ](/resources/guides/cloud-marketplaces/)[ Sales Featured ![AWS](/home/aws.svg)![Azure](/home/azure.svg)![Google Cloud](/home/gcp.svg) ## The Cloud GTM Sales Playbook: Closing Deals on AWS, Azure & GCP Cloud GTM changes how reps source, structure, and close deals. The operator playbook for marketplace sales motion — comp neutrality, AE enablement, deal desk, and velocity. Read the guide 20 min read SALES Sales ](/resources/guides/cloud-gtm-sales/)[ AI & Automation Featured ![AWS](/home/aws.svg)![Azure](/home/azure.svg)![Google Cloud](/home/gcp.svg) ## How Suger Uses AI for Cloud Marketplace Automation Suger's AI features — Co-Pilot, AI Auto-Fill, AI Field Mapping, and Funding Co-Pilot — automate listing, private offers, co-sell, and funding workflows across AWS, Azure, and GCP. Read the guide 15 min read AI AI & Automation ](/resources/guides/suger-ai/)[ Cloud GTM Featured ![AWS](/home/aws.svg)![Azure](/home/azure.svg)![Google Cloud](/home/gcp.svg) ## The Complete Guide to Cloud GTM for ISVs The operator's playbook for selling software through AWS, Azure, and GCP marketplaces — covering listing, co-sell, private offers, billing, and revenue ops. Read the guide 25 min read GTM Cloud GTM ](/resources/guides/cloud-gtm/)[ Cloud GTM ![AWS](/home/aws.svg)![Azure](/home/azure.svg)![Google Cloud](/home/gcp.svg) ## How to Evaluate a Cloud GTM Platform A neutral, dated framework for evaluating Cloud GTM platforms — eleven dimensions, how to source every answer from primary docs, and when to build in-house instead. Read the guide 12 min read GTM Cloud GTM ](/resources/guides/cloud-gtm-platform-comparison/)[ Marketplaces ![Google Cloud](/home/gcp.svg) ## The Complete Guide to Selling on Google Cloud Marketplace (2026) Complete 2026 guide to selling on Google Cloud Marketplace: listing process, fees, private offers, MCPO, co-sell with Google field teams, and AI agents. Read the guide 18 min read GCP Marketplaces ](/resources/guides/google-cloud-marketplace/)[ AI & Automation ![AWS](/home/aws.svg)![Azure](/home/azure.svg)![Google Cloud](/home/gcp.svg) ## AI Diagnose: Fix Failed Co-Sell Referrals When AWS ACE, Azure Deal Reg, or GCP referrals fail to submit, Suger AI auto-opens with the cloud-specific reason and a one-click path to resubmit. Read the guide 5 min read AI AI & Automation ](/resources/guides/ai-diagnose-cosell-failures/)[ AI & Automation ![AWS](/home/aws.svg)![Azure](/home/azure.svg)![Google Cloud](/home/gcp.svg) ## AI Diagnose: Fix Failed Marketplace Offers When an AWS, Azure, GCP, or Snowflake offer fails to create, Suger AI auto-opens with a specific diagnosis and a one-click path to the fixed form. Read the guide 6 min read AI AI & Automation ](/resources/guides/ai-diagnose-offer-failures/)[ AI & Automation ![AWS](/home/aws.svg) ## AI Opportunity Insights for AWS Co-Sell Referrals Read and act on Suger's AI Opportunity Insights for AWS ACE referrals — the three card types, what data leaves Suger, and when to override the AI. Read the guide 5 min read AI AI & Automation ](/resources/guides/ai-opportunity-insights/)[ AI & Automation ![AWS](/home/aws.svg)![Azure](/home/azure.svg)![Google Cloud](/home/gcp.svg) ## AI Field Mapping & Prompt Templates for CRM Sync Use Suger AI Auto Fill to map CRM ↔ marketplace fields, then author prompt templates that generate descriptions, dates, and picklist values automatically. Read the guide 8 min read AI AI & Automation ](/resources/guides/ai-field-mapping-prompts/)[ Marketplaces ![AWS](/home/aws.svg) ## The Complete Guide to Selling on AWS Marketplace How ISVs list, transact, and scale on AWS Marketplace — listing types, ISV Accelerate, ACE co-sell, EDP/PPA drawdown, metering, and the Foundational Technical Review. Read the guide 18 min read AWS Marketplaces ](/resources/guides/aws-marketplace/)[ Marketplaces ![Azure](/home/azure.svg) ## The Complete Guide to Selling on Azure Marketplace How ISVs launch and grow on Azure Marketplace — SaaS/VM/Managed App listings, IP Co-Sell, MACC drawdown, Partner Center workflows, and metered billing. Read the guide 18 min read AZURE Marketplaces ](/resources/guides/azure-marketplace/)[ Co-Sell ![AWS](/home/aws.svg)![Azure](/home/azure.svg)![Google Cloud](/home/gcp.svg) ## The Co-Sell Playbook for Cloud GTM How ISVs co-sell with AWS, Azure, and GCP field teams — account mapping, deal registration in ACE / Partner Center / Partner Network, comp neutrality, and CRM sync. Read the guide 20 min read CO-SELL Co-Sell ](/resources/guides/co-sell/)[ Billing & Revenue ![AWS](/home/aws.svg)![Azure](/home/azure.svg)![Google Cloud](/home/gcp.svg) ## Marketplace Billing & Revenue Operations How finance teams reconcile marketplace revenue — disbursement timing, fee netting, revenue recognition, metering integrations, and the workflow to scale across clouds. Read the guide 22 min read $ Billing & Revenue ](/resources/guides/marketplace-billing/) No guides in this category yet. [Browse the blog](/resources/blog/) for related posts. ## Need help executing your Cloud GTM? Suger automates the entire Cloud GTM workflow — from listing to billing, private offers, co-sell, CRM, and reporting. [Schedule a Demo](/schedule-demo/) [Explore the Platform](/platform/)