--- title: "Maximize Product Visibility on AWS Marketplace" url: https://www.suger.io/resources/blog/maximize-product-visibility-on-aws-marketplace/ canonical: https://www.suger.io/resources/blog/maximize-product-visibility-on-aws-marketplace/ type: Blog description: "Maximize your product's visibility on AWS Marketplace with 3-phase roadmap, from listing to scaling and driving sales. Learn key strategies for success." --- # Maximize Product Visibility on AWS Marketplace > Canonical HTML version: https://www.suger.io/resources/blog/maximize-product-visibility-on-aws-marketplace/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. [Blog](/resources/blog/) 6. / 7. 3-Phase to Maximize Product Visibility after listing on AWS Marketplace # 3-Phase to Maximize Product Visibility after listing on AWS Marketplace Maximize your product's visibility on AWS Marketplace with 3-phase roadmap, from listing to scaling and driving sales. Learn key strategies for success. [![Stacy Wu](/authors/stacy-wu.jpg)](/resources/blog/author/stacy-wu/) [Stacy Wu](/resources/blog/author/stacy-wu/) Feb 6, 2025 ![3-Phase to Maximize Product Visibility after listing on AWS Marketplace](/blog/migrated/fe415f18c0d46eb4.png?v=2026-05-12) Explore AI Summary [![](/logos/company/openai.svg)](https://chat.openai.com/?q=Read%20and%20summarize%20https%3A%2F%2Fwww.suger.io%2Fresources%2Fblog%2Fmaximize-product-visibility-on-aws-marketplace%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20AWS%2C%20Cloud%20GTM. "Summarize with ChatGPT")[![](/logos/company/anthropic.svg) ](https://claude.ai/new?q=Read%20and%20summarize%20https%3A%2F%2Fwww.suger.io%2Fresources%2Fblog%2Fmaximize-product-visibility-on-aws-marketplace%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20AWS%2C%20Cloud%20GTM. "Summarize with Claude")[![](/logos/company/gemini.svg)](https://www.google.com/search?udm=50&aep=11&q=Read%20and%20summarize%20https%3A%2F%2Fwww.suger.io%2Fresources%2Fblog%2Fmaximize-product-visibility-on-aws-marketplace%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20AWS%2C%20Cloud%20GTM. "Summarize with Gemini")[](https://www.perplexity.ai/search/new?q=Read%20and%20summarize%20https%3A%2F%2Fwww.suger.io%2Fresources%2Fblog%2Fmaximize-product-visibility-on-aws-marketplace%2F%2C%20then%20cite%20the%20source.%20Focus%20on%20what%20it%20says%20about%20AWS%2C%20Cloud%20GTM. "Summarize with Perplexity") Listing your SaaS product on [**AWS Marketplace**](https://doc.suger.io/aws-marketplace/) is a significant milestone that can open new doors for revenue growth, [co-selling with aws](/platform/cosell/) opportunities, and customer acquisition. But simply being listed isn’t enough—you need a strong [cloud go-to-market (GTM) strategy](/platform/product-listing/) to maximize your reach and conversions. Below, we’ll break down **three key phases** to successfully launch, promote, and scale your AWS Marketplace listing. ![Beige Minimalist Career Tips Graph](/blog/migrated/2d17616a0bf4dddb.png?v=2026-05-12) **Phase 1: Getting Listed on AWS Marketplace** **✅ Register as an AWS Marketplace Seller** Before launching, you need to **register as an AWS Marketplace seller** and set up your AWS account. > **Tip:** Watch this [**5-minute video**](https://www.youtube.com/watch?v=w6XECzZOfXY) walkthrough on How to register as an AWS Marketplace seller. **✅ Integrate with Suger Console for a Fast-Track Listing** To simplify and speed up the listing process, integrate with [**Suger Console**](https://doc.suger.io/get-started/account). Our AI-powered solution helps you quickly create and optimize your AWS Marketplace listing, eliminating the complexity of manual setup. 💡 **Tip:** Watch this \[**30-second video**\](/resources/blog/suger-ai-auto-fill/ on How to create a SaaS product listing in AWS Marketplace. **Phase 2: Promoting Your AWS Marketplace Listing** Once your listing is live, the next step is to drive **awareness, traffic, and conversions**. Here’s how to promote your listing effectively: **📢 Announce It to Your Audience** - **Social Announcement:** Issue a **press release** and share the news across LinkedIn, Twitter, and relevant social platforms. - **AWS Tagging:** Follow [AWS Marketplace Seller Go-To-Market guidelines](https://s3.amazonaws.com/awsmp-loadforms/AWS_MP_GTM_ProgramGuide.pdf) and tag AWS when posting. **🌎 Stand Out on Your Website** - Landing Page: Create a dedicated [**AWS Marketplace landing page**](/why-suger/) showcasing the benefits of purchasing through AWS. - Video Demo: Embed [a short video demo](/platform/product-listing/) of your product to engage visitors. - Strong CTA: Include a clear CTA like “[Start a Free Trial](/contact-us/)” or “[Request a Demo](/schedule-demo/)” to accelerate the sales cycle. - Buy with AWS: Dedicated “\[Buy with AWS\](/resources/blog/buy-with-aws-launch/” on [pricing page.](/pricing/) **📂 Leverage Email and Marketing Collateral** - Add the “Available in AWS Marketplace” logo to your sales decks, one-pagers, and website. - Email your customers and prospects with early discounts or free trials. Consider promoting these offers during product launches or in tandem with industry events to maximize impact. \[How to send a private offer?\](/resources/blog/unlock-the-power-of-private-offers-maximizing-value-on-cloud-marketplaces/ **Phase 3: Scaling and Driving More Sales** **🎤** **Engage with Events & Webinars** After launching, continuous promotion and strategic engagement will drive long-term success. Participating in industry events is a great way to share your success stories and forge valuable partnerships. Hosting [webinars or joining panels](https://www.suger.io/resources/blog/exploring-the-power-of-cloud-marketplaces-insights-from-suger-vanta-and-craft-ventures) can showcase your new lists and partnerships with the AWS team. **📈 Tap into AWS Programs & Incentives** Utilize enhanced resources and sales incentives from AWS program. [Expanding SaaS Co-Sell Benefits with AWS in 2025.](https://www.suger.io/resources/blog/aws-saas-revenue-recognition-program) By following these steps, you’ll not only increase visibility and drive leads but also position your product for long-term growth on AWS Marketplace. 🚀 **Ready to get started?** Check out how [**Suger’s Co-Sell capability**](/platform/cosell/) can accelerate your next growth journey on AWS! ### Stay Updated Get the latest Cloud GTM insights, product updates, and marketplace strategies delivered to your inbox.