---
title: "Cloud GTM Blog: Marketplace Strategy & Co-Sell"
url: https://www.suger.io/resources/blog/
canonical: https://www.suger.io/resources/blog/
type: Blog
description: "Read the latest Suger blog posts on cloud marketplace strategy, co-sell automation, private offers, and GTM best practices for AWS, GCP, and Azure."
---

# Cloud GTM Blog: Marketplace Strategy & Co-Sell

> Canonical HTML version: https://www.suger.io/resources/blog/

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# Suger Blog

Insights, strategies, and updates on Cloud GTM, marketplace selling, and revenue operations.

                       

[

![AI Agents on AWS Marketplace: A Seller's Guide](/images/blog/ai-agents-on-aws-marketplace/hero.png)

Cloud GTM

## AI Agents on AWS Marketplace: A Seller's Guide

AWS now has a category for AI agents and agentic tools, with two deployment options and a quality bar attached. The mechanics are familiar; the pricing question is not.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")

Aug 12, 2026

Read article

](/resources/blog/ai-agents-on-aws-marketplace/)

[

![The AWS Standard Contract, or Your Own Paper?](/images/blog/aws-standard-contract-or-your-own-paper/hero.png)

Cloud GTM

### The AWS Standard Contract, or Your Own Paper?

The SCMP is free, pre-vetted, and reversible — three things your own EULA is not. Here is what it actually contains, what opting in commits you to, and when to decline.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 12, 2026

](/resources/blog/aws-standard-contract-or-your-own-paper/)

[

![Changing Your Marketplace Price After Launch](/images/blog/change-marketplace-price-after-launch/hero.png)

Cloud GTM

### Changing Your Marketplace Price After Launch

You can change the number. You mostly cannot change the model. Here is exactly what each cloud lets you edit once a listing is public — and how long it takes to bite.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 12, 2026

](/resources/blog/change-marketplace-price-after-launch/)

[

![Connecting Your CRM to Cloud Marketplace Data](/images/blog/connect-crm-to-cloud-marketplace-data/hero.png)

Cloud GTM

### Connecting Your CRM to Cloud Marketplace Data

Marketplace records sit in three consoles your CRM cannot see. Here are the four sync patterns teams actually use, what each one costs, and which records belong where.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 12, 2026

](/resources/blog/connect-crm-to-cloud-marketplace-data/)

[

![Marketplace Access: Who Should Have Which Role](/images/blog/marketplace-access-roles/hero.png)

Cloud GTM

### Marketplace Access: Who Should Have Which Role

Marketplace tooling touches pricing, contracts and bank details in one console. Most teams grant everyone admin and find out at the audit. Here is a least-privilege default.

![Chengjun Yuan](/leadership/chengjun.jpeg "Chengjun Yuan")Aug 12, 2026

](/resources/blog/marketplace-access-roles/)

[

![Entitlement Management on Cloud Marketplaces](/images/blog/marketplace-entitlement-management/hero.png)

Cloud GTM

### Entitlement Management on Cloud Marketplaces

A purchase event is not an entitlement, and an entitlement is not access. The three-hop path between them is where marketplace products quietly break.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 12, 2026

](/resources/blog/marketplace-entitlement-management/)

[

![EULAs and Custom Terms in Marketplace Deals](/images/blog/marketplace-eulas-and-custom-terms/hero.png)

Cloud GTM

### EULAs and Custom Terms in Marketplace Deals

Every marketplace offers you a standard contract and lets you refuse it. That choice sets your close time for years, and on one cloud it is irreversible.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 12, 2026

](/resources/blog/marketplace-eulas-and-custom-terms/)

[

![What It Takes to Get Listed: A Readiness Checklist](/images/blog/marketplace-listing-readiness-checklist/hero.png)

Cloud GTM

### What It Takes to Get Listed: A Readiness Checklist

Marketplace review rejections are boring: a logo at the wrong ratio, a EULA behind a login, a default password. Here is the checklist that gets you through first time.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 12, 2026

](/resources/blog/marketplace-listing-readiness-checklist/)

[

![Seller of Record: Why It Changes Your Books](/images/blog/marketplace-seller-of-record/hero.png)

Billing & Metering

### Seller of Record: Why It Changes Your Books

On a marketplace, somebody else invoices your customer and collects the cash. That one fact reshapes your AR, your tax exposure and the conversation with your auditor.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Aug 12, 2026

](/resources/blog/marketplace-seller-of-record/)

[

![How to Run a Paid POC Through a Marketplace](/images/blog/paid-poc-through-a-marketplace/hero.png)

Cloud GTM

### How to Run a Paid POC Through a Marketplace

A paid pilot on the buyer's cloud bill draws down committed spend and skips a procurement cycle. The mechanics are simple; the conversion path is where deals die.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 12, 2026

](/resources/blog/paid-poc-through-a-marketplace/)

[

![Four Metrics to Watch After You Add Buy with AWS](/images/blog/buy-with-aws-metrics/hero.png)

AWS

### Four Metrics to Watch After You Add Buy with AWS

Buy with AWS puts a marketplace purchase button on your own website — which makes your site part of the funnel AWS reports on. Here is what AWS measures, and the four ratios worth watching.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 10, 2026

](/resources/blog/buy-with-aws-metrics/)

[

![Attribution Rules That Stop Channel Conflict](/images/blog/deal-registration-conflict-rules/hero.png)

PRM

### Attribution Rules That Stop Channel Conflict

Channel conflict is not a relationship problem. It is an unwritten rule discovered at the worst possible moment — when two parties have already claimed the same deal.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 10, 2026

](/resources/blog/deal-registration-conflict-rules/)

[

![Connect Dynamics 365 to Your Marketplace Pipeline](/images/blog/dynamics-365-marketplace-integration/hero.png)

Azure

### Connect Dynamics 365 to Your Marketplace Pipeline

Marketplace tooling is built for Salesforce and HubSpot. If your CRM is Dynamics 365 — which it often is at a Microsoft-first ISV — here is what connecting it actually involves.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 10, 2026

](/resources/blog/dynamics-365-marketplace-integration/)

[

![Your First 90 Days Selling on a Cloud Marketplace](/images/blog/first-90-days-cloud-marketplace/hero.png)

Cloud GTM

### Your First 90 Days Selling on a Cloud Marketplace

Inheriting an unlaunched marketplace listing is a scheduling problem disguised as a technical one. Here is the 90-day calendar, with a named owner for every milestone.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 10, 2026

](/resources/blog/first-90-days-cloud-marketplace/)

[

![How Co-Sell Works on AWS, Azure, and Google Cloud](/images/blog/how-co-sell-works/hero.png)

Co-Sell

### How Co-Sell Works on AWS, Azure, and Google Cloud

Every co-sell article tells you to build relationships. None tell you what actually happens to the record after you submit it. This is the mechanics — the statuses, the gates, and the fields that get you rejected.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 10, 2026

](/resources/blog/how-co-sell-works/)

[

![Channel Partner Relationship Management, Explained](/images/blog/channel-partner-relationship-management/hero.png)

PRM

### Channel Partner Relationship Management, Explained

Most channel programs are a tier chart nobody can qualify against and a commission rate nobody can compute. Here is what channel PRM has to hold, and how to design tiers that survive an audit.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 10, 2026

](/resources/blog/channel-partner-relationship-management/)

[

![When a Buyer Pays but Provisioning Never Happens](/images/blog/marketplace-provisioning-failures/hero.png)

AWS

### When a Buyer Pays but Provisioning Never Happens

The worst marketplace support ticket: a customer who has been charged and has no access. There are six places that handshake breaks, and five of them are silent.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 10, 2026

](/resources/blog/marketplace-provisioning-failures/)

[

![How Long Does a Marketplace Integration Take?](/images/blog/how-long-marketplace-integration-takes/hero.png)

Cloud GTM

### How Long Does a Marketplace Integration Take?

The connector takes about twenty minutes. The review queue takes weeks. Here is the honest breakdown of a marketplace integration, step by step, and which steps block which.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 10, 2026

](/resources/blog/how-long-marketplace-integration-takes/)

[

![Why Your Marketplaces Report Different Numbers](/images/blog/marketplace-revenue-reconciliation/hero.png)

Billing & Metering

### Why Your Marketplaces Report Different Numbers

Three consoles, three revenue figures, none of them wrong. The differences are structural — different clocks, different payout triggers, different definitions of the same dollar.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Aug 10, 2026

](/resources/blog/marketplace-revenue-reconciliation/)

[

![Offer vs Entitlement: What's the Difference?](/images/blog/offer-vs-entitlement/hero.png)

Cloud GTM

### Offer vs Entitlement: What's the Difference?

Two record types, one letter apart in most people's heads, and the confusion between them explains a surprising share of marketplace incidents. An offer is a proposal. An entitlement is a contract.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 10, 2026

](/resources/blog/offer-vs-entitlement/)

[

![The AWS ISV Partner Path Is Now the Software Path](/images/blog/aws-isv-partner-path/hero.png)

AWS

### The AWS ISV Partner Path Is Now the Software Path

AWS renamed the ISV Path to the Software Path, and the rename is the least interesting part. What matters is which stage you are at, and what each one actually unlocks.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 9, 2026

](/resources/blog/aws-isv-partner-path/)

[

![AWS Marketplace Contract Pricing vs Usage Pricing](/images/blog/aws-marketplace-contract-vs-usage-pricing/hero.png)

AWS

### AWS Marketplace Contract Pricing vs Usage Pricing

The difference is not commercial, it's architectural. A contract product verifies entitlements and never meters. A subscription product meters every hour or you don't get paid.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Aug 9, 2026

](/resources/blog/aws-marketplace-contract-vs-usage-pricing/)

[

![AWS Marketplace Renewals: An Operating Playbook](/images/blog/aws-marketplace-renewals/hero.png)

AWS

### AWS Marketplace Renewals: An Operating Playbook

A marketplace renewal is not a renewal conversation with a purchase order at the end. It is a dated event with an automatic default, and the default fires whether or not anyone is watching.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 9, 2026

](/resources/blog/aws-marketplace-renewals/)

[

![What AWS Marketplace Seller Insights Actually Show](/images/blog/aws-marketplace-seller-insights/hero.png)

AWS

### What AWS Marketplace Seller Insights Actually Show

AWS gives sellers nine dashboards on the Insights tab, and most teams use one of them. Here is what each actually reports — and the specific blind spot each one carries.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 9, 2026

](/resources/blog/aws-marketplace-seller-insights/)

[

![How to Cancel an AWS Marketplace Subscription](/images/blog/cancel-aws-marketplace-subscription/hero.png)

AWS

### How to Cancel an AWS Marketplace Subscription

The cancellation path depends entirely on what the buyer bought. A subscription ends from a console page; a contract goes through AWS Support inside a 48-hour window most people miss.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Aug 9, 2026

](/resources/blog/cancel-aws-marketplace-subscription/)

[

![Cloud Marketplace Metrics Worth a Dashboard](/images/blog/cloud-marketplace-metrics/hero.png)

Cloud GTM

### Cloud Marketplace Metrics Worth a Dashboard

Most marketplace dashboards report what already happened. The metrics worth building are the ones that change a decision — and each one needs a named source dataset.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Aug 9, 2026

](/resources/blog/cloud-marketplace-metrics/)

[

![Cloud Marketplace Pricing Models: How to Choose](/images/blog/cloud-marketplace-pricing-models/hero.png)

Cloud GTM

### Cloud Marketplace Pricing Models: How to Choose

AWS, Microsoft, and Google Cloud each support a different set of pricing models — and all three make the choice permanent. Here is the cross-cloud comparison nobody publishes.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 9, 2026

](/resources/blog/cloud-marketplace-pricing-models/)

[

![Marketplace vs Direct Sales: When Each Wins](/images/blog/marketplace-vs-direct-sales/hero.png)

Cloud GTM

### Marketplace vs Direct Sales: When Each Wins

Most writing on this question is produced by companies paid when you choose the marketplace. Here is the honest version, including the deals where direct is plainly the better channel.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 9, 2026

](/resources/blog/marketplace-vs-direct-sales/)

[

![Partner-Sourced vs Partner-Influenced Revenue](/images/blog/partner-sourced-vs-partner-influenced/hero.png)

PRM

### Partner-Sourced vs Partner-Influenced Revenue

Every partnerships leader has been asked to prove partner revenue is real. The answer depends on a distinction most teams have never written down — and cannot defend when a CFO pushes.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 9, 2026

](/resources/blog/partner-sourced-vs-partner-influenced/)

[

![Who Should Own Cloud Marketplace Revenue at an ISV?](/images/blog/who-owns-cloud-marketplace-revenue/hero.png)

Cloud GTM

### Who Should Own Cloud Marketplace Revenue at an ISV?

Marketplace revenue usually lands wherever the first deal happened to land. Four ownership models exist, each optimises for something different, and the wrong one is expensive.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 9, 2026

](/resources/blog/who-owns-cloud-marketplace-revenue/)

[

![Refunds and Cancellations on AWS Marketplace](/images/blog/aws-marketplace-refunds-and-cancellations/hero.png)

AWS

### Refunds and Cancellations on AWS Marketplace

AWS Marketplace refunds and cancellations are now self-service for sellers. Here's the full path from request to disbursement adjustment — and what can't be undone.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Aug 6, 2026

](/resources/blog/aws-marketplace-refunds-and-cancellations/)

[

![AWS Partner Funding: POC, MDF, ISV Workload, PIF](/images/blog/aws-partner-funding-programs/hero.png)

AWS

### AWS Partner Funding: POC, MDF, ISV Workload, PIF

Four AWS partner funding programs, four different jobs. Here's which one fits which deal stage — and why the funding request usually fails on the opportunity, not the form.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 6, 2026

](/resources/blog/aws-partner-funding-programs/)

[

![Azure Marketplace Private Offers vs Private Plans](/images/blog/azure-private-offers-vs-private-plans/hero.png)

Azure

### Azure Marketplace Private Offers vs Private Plans

Microsoft has three things a deal desk could reasonably call a private offer. Here's what each construct actually does, and which one fits the deal in front of you.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 6, 2026

](/resources/blog/azure-private-offers-vs-private-plans/)

[

![Cloud GTM Glossary: 40 Marketplace Terms Defined](/images/blog/cloud-gtm-glossary/hero.png)

Cloud GTM

### Cloud GTM Glossary: 40 Marketplace Terms Defined

Forty terms every Cloud GTM job depends on, grouped by the stage of the deal where you'll first hit them — from listing type to drawdown to disbursement.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 6, 2026

](/resources/blog/cloud-gtm-glossary/)

[

![CPPO vs MPO: Reselling on the Cloud Marketplaces](/images/blog/cppo-vs-mpo-multiparty-private-offers/hero.png)

Cloud GTM

### CPPO vs MPO: Reselling on the Cloud Marketplaces

AWS calls it CPPO, Microsoft calls it a multiparty private offer, Google calls it a reseller plan — and CSP isn't any of them. The cross-cloud resell map, side by side.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 6, 2026

](/resources/blog/cppo-vs-mpo-multiparty-private-offers/)

[

![Free Trials on Cloud Marketplaces: An ISV Guide](/images/blog/free-trials-on-cloud-marketplaces/hero.png)

Cloud GTM

### Free Trials on Cloud Marketplaces: An ISV Guide

A marketplace free trial isn't your website trial with a different button. The entitlement, the expiry, and the conversion all run on the cloud's rails — here's how to design one.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 6, 2026

](/resources/blog/free-trials-on-cloud-marketplaces/)

[

![Google Cloud Private Offers: Setup and Pitfalls](/images/blog/google-cloud-private-offers-setup-and-pitfalls/hero.png)

GCP

### Google Cloud Private Offers: Setup and Pitfalls

Most failed Google Cloud private offers fail on the buyer's billing account, not your pricing. Here's the prerequisite checklist and the errors that block acceptance.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 6, 2026

](/resources/blog/google-cloud-private-offers-setup-and-pitfalls/)

[

![Oracle Cloud Marketplace: A Guide for ISV Sellers](/images/blog/oracle-cloud-marketplace-guide-for-isv-sellers/hero.png)

Marketplaces

### Oracle Cloud Marketplace: A Guide for ISV Sellers

Oracle Cloud Marketplace reaches enterprises with committed Universal Credits. Here's what listing takes, how private offers qualify, and what carries over from AWS.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 6, 2026

](/resources/blog/oracle-cloud-marketplace-guide-for-isv-sellers/)

[

![Bringing Resellers Into Google Cloud Marketplace](/images/blog/resellers-on-google-cloud-marketplace/hero.png)

GCP

### Bringing Resellers Into Google Cloud Marketplace

Google doesn't do CPPO. It does reseller private offer plans — templates you publish, a reseller accepts, and then sells from. Here's what transfers from AWS and what doesn't.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 6, 2026

](/resources/blog/resellers-on-google-cloud-marketplace/)

[

![What a Marketplace Dollar Actually Costs You](/images/blog/what-a-marketplace-dollar-costs-you/hero.png)

AWS

### What a Marketplace Dollar Actually Costs You

AWS Marketplace fees are not one number. They move with product type, offer type, contract value, the channel, and the buyer's country — with worked arithmetic for each.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Aug 6, 2026

](/resources/blog/what-a-marketplace-dollar-costs-you/)

[

![AWS ACE: A Practical Co-Sell Guide for ISVs](/images/blog/aws-ace-guide-for-isv-sellers/hero.png)

AWS

### AWS ACE: A Practical Co-Sell Guide for ISVs

AWS ACE is how ISVs co-sell with AWS. Here's how APN Customer Engagements work, and how to run them without living in Partner Central.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 5, 2026

](/resources/blog/aws-ace-guide-for-isv-sellers/)

[

![AWS EDP: What Marketplace Sellers Need to Know](/images/blog/aws-edp-what-sellers-need-to-know/hero.png)

AWS

### AWS EDP: What Marketplace Sellers Need to Know

AWS EDP is a committed-spend agreement between AWS and a customer — and marketplace purchases can draw it down. Here's why sellers should care.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 5, 2026

](/resources/blog/aws-edp-what-sellers-need-to-know/)

[

![AWS Marketplace Express Private Offers, Explained](/images/blog/aws-marketplace-express-private-offers/hero.png)

AWS

### AWS Marketplace Express Private Offers, Explained

Express private offers let AWS Marketplace buyers self-serve an AI-generated offer from your pre-set rate cards. Here's what changed and how to set it up.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 5, 2026

](/resources/blog/aws-marketplace-express-private-offers/)

[

![AWS Marketplace for Sellers: The Complete Guide](/images/blog/aws-marketplace-for-sellers-complete-guide/hero.png)

AWS

### AWS Marketplace for Sellers: The Complete Guide

Everything an ISV needs to sell on AWS Marketplace: listing types, fees, private offers, resell (CPPO), co-sell with ACE, and payouts.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 5, 2026

](/resources/blog/aws-marketplace-for-sellers-complete-guide/)

[

![Google Cloud Marketplace: The ISV Seller Guide](/images/blog/google-cloud-marketplace-isv-seller-guide/hero.png)

GCP

### Google Cloud Marketplace: The ISV Seller Guide

How ISVs list and sell on Google Cloud Marketplace: the Producer Portal, listing types, private offers, resellers, and committed spend.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 5, 2026

](/resources/blog/google-cloud-marketplace-isv-seller-guide/)

[

![How to Choose the Right Cloud Marketplace Platform](/images/blog/how-to-choose-a-cloud-marketplace-platform/hero.png)

Cloud GTM

### How to Choose the Right Cloud Marketplace Platform

A buyer's guide to evaluating cloud marketplace platforms: the criteria that separate real automation from a prettier console.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 5, 2026

](/resources/blog/how-to-choose-a-cloud-marketplace-platform/)

[

![How to Sell on Azure Marketplace: An ISV Guide](/images/blog/how-to-sell-on-azure-marketplace-isv-guide/hero.png)

Azure

### How to Sell on Azure Marketplace: An ISV Guide

A practical guide to selling on Azure Marketplace as an ISV: eligibility, listing types, Partner Center, private offers, MACC, and Microsoft co-sell.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 5, 2026

](/resources/blog/how-to-sell-on-azure-marketplace-isv-guide/)

[

![Selling Professional Services on AWS Marketplace](/images/blog/selling-professional-services-on-aws-marketplace/hero.png)

AWS

### Selling Professional Services on AWS Marketplace

AWS Marketplace isn't just software. Here's how professional services listings work, how they differ from SaaS, and when to use them.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 5, 2026

](/resources/blog/selling-professional-services-on-aws-marketplace/)

[

![What Buyers See When You Send a Private Offer](/images/blog/what-buyers-see-when-you-send-a-private-offer/hero.png)

AWS

### What Buyers See When You Send a Private Offer

Sellers obsess over creating the offer. Here's the other side: exactly what a buyer sees and does when an AWS Marketplace private offer lands.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Aug 5, 2026

](/resources/blog/what-buyers-see-when-you-send-a-private-offer/)

[

![What Is a MACC? Azure Committed Spend, Explained](/images/blog/what-is-a-macc-azure-committed-spend-explained/hero.png)

Azure

### What Is a MACC? Azure Committed Spend, Explained

A MACC is Microsoft's version of committed cloud spend — and Azure Marketplace purchases draw it down. Here's why that matters to ISVs.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 5, 2026

](/resources/blog/what-is-a-macc-azure-committed-spend-explained/)

[

![Deal Registration Software: A Guide for ISVs](/images/blog/prm-journeys-keep-partners-engaged/hero.png)

Cloud GTM

### Deal Registration Software: A Guide for ISVs

How deal registration software works for channel partners: the lifecycle from submission to transaction, and the four points where registrations get lost.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 3, 2026

](/resources/blog/deal-registration-software-for-isvs/)

[

![Partner Relationship Management Software for ISVs](/images/blog/partner-relationship-management/hero.png)

Cloud GTM

### Partner Relationship Management Software for ISVs

What PRM software does, when ISVs actually need it, and why marketplace sellers need PRM that resolves deals against AWS, Azure and GCP.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 3, 2026

](/resources/blog/partner-relationship-management-software-for-isvs/)

[

![AWS Now Decides Whether You Get a Rep. Here's How That Decision Gets Made.](/images/blog/aws-decides-whether-you-get-a-rep/hero.png)

AWS

### AWS Now Decides Whether You Get a Rep. Here's How That Decision Gets Made.

AWS Partner Central agents now score every co-sell opportunity and route it to a motion. Here's what actually moves the score — and the three things we shipped so your referrals clear the bar before you submit.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Jul 29, 2026

](/resources/blog/aws-decides-whether-you-get-a-rep/)

[

![From Onboarding to Platinum Tier Partners: How PRM Journeys Keep Partners Engaged](/images/blog/prm-journeys-keep-partners-engaged/hero.png)

PRM

### From Onboarding to Platinum Tier Partners: How PRM Journeys Keep Partners Engaged

How do you keep partners engaged in your PRM? PRM Journeys guide partners from onboarding to certification to Platinum tier with a clear path forward.

![Kyle Lohmann](/leadership/kyle.jpeg "Kyle Lohmann")Jul 15, 2026

](/resources/blog/prm-journeys-keep-partners-engaged/)

[

![Product Updates: June 2026](/images/blog/product-updates-june-2026/hero.png)

Product Update

### Product Updates: June 2026

What shipped in Suger June 2026: the Co-Sell MCP, Collaboration Score, AI field-mapping prompts, SCA goal tracking, and AWS Bedrock, Vertex AI & Azure AI Foundry.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jun 26, 2026

](/resources/blog/product-updates-june-2026/)

[

![Launching a new path for partnerships](/images/blog/partner-relationship-management/hero.png)

PRM

### Launching a new path for partnerships

Partnerships teams are constantly asked to do more with less. Suger PRM fixes the plumbing.

![Jon Yoo](/leadership/jon.jpeg "Jon Yoo")Jun 24, 2026

](/resources/blog/partner-relationship-management/)

[

![Meet Suger AI: The In-Product Copilot for Marketplace Ops](/images/blog/meet-suger-ai-the-in-product-copilot/hero.gif)

AI

### Meet Suger AI: The In-Product Copilot for Marketplace Ops

Suger AI is an in-product copilot that queries your offers, diagnoses failures, fills forms, and navigates your console — without leaving the page.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 22, 2026

](/resources/blog/meet-suger-ai-the-in-product-copilot/)

[

![Product Updates: April 2026](/images/blog/product-updates-april-2026/image7.png)

Product Update

### Product Updates: April 2026

What shipped in Suger April 2026: Suger MCP, AI mapping for co-sell and funding, Account Mapping, AWS funding insights, and the Co-Sell Metrics Dashboard.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Apr 30, 2026

](/resources/blog/product-updates-april-2026/)

[

![Product Updates: March 2026](/images/blog/product-updates-march-2026/image2.png)

Product Update

### Product Updates: March 2026

Suger March 2026: AWS Partner Central agents, redesigned widget, Seller Prime dashboards, three new funding types, SCABA, and more.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Mar 26, 2026

](/resources/blog/product-updates-march-2026/)

[

![Product Updates: February 2026](/blog/migrated/51affae49db16703.png?v=2026-05-12)

Product Update

### Product Updates: February 2026

Suger Feb 2026: multi-partner AWS co-sell, Buy with AWS marketing insights, offer history in Salesforce, Azure application product offer.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Feb 19, 2026

](/resources/blog/product-updates-february-2026/)

[

![Sales 101: How to Close Deals Faster on AWS, Azure & GCP](/blog/migrated/192aeb7702fd2368.png?v=2026-05-12)

Cloud GTM

### Sales 101: How to Close Deals Faster on AWS, Azure & GCP

A Sales Leader's guide to marketplace success. Already listed on AWS, Azure, or GCP? Build a cloud marketplace sales motion to close bigger deals, faster.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Feb 11, 2026

](/resources/blog/sales-101-how-to-close-deals-faster-on-aws-azure-gcp/)

[

![Partnerships 101: Build a Winning Co-Sell Motion with AWS, Azure & GCP](/blog/migrated/54687d32e77bf17c.png?v=2026-05-12)

Alliances

### Partnerships 101: Build a Winning Co-Sell Motion with AWS, Azure & GCP

Partnerships & Alliance Leaders guide to scale co-sell: proven strategies for driving marketplace revenue and winning with AWS, Azure & GCP account teams.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Feb 5, 2026

](/resources/blog/partnerships-101-build-a-winning-co-sell-motion-with-aws-azure-gcp/)

[

![Finance 101: Bridging the GAAP on Marketplace Revenue](/blog/migrated/4700c6c2d8b486d6.png?v=2026-05-12)

Finance

### Finance 101: Bridging the GAAP on Marketplace Revenue

A Finance leader's guide to cloud marketplace accounting, covering revenue recognition, fees, AR, cash flow and reconciliation across AWS, Azure and GCP.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Jan 27, 2026

](/resources/blog/finance-101-bridging-the-gaap-on-marketplace-revenue/)

[

![Product Updates: January 2026](/blog/migrated/21bad71f5f38053a.png?v=2026-05-12)

Product Update

### Product Updates: January 2026

See what’s new in Suger January 2026: multi-partner Azure referrals, cross-cloud marketplace dashboards, and co-sell partner analytics.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jan 26, 2026

](/resources/blog/product-updates-january-2026/)

[

![RevOps 101: Running Marketplace Deals Like Any Other Deal](/blog/migrated/9323115c5cb7d985.png?v=2026-05-12)

RevOps

### RevOps 101: Running Marketplace Deals Like Any Other Deal

A RevOps leader’s first guide to understanding why cloud marketplace deals create policy, workflow, and ownership failures, and what to do about it.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Jan 13, 2026

](/resources/blog/revops-cloud-gtm-playbook-101/)

[

![Product Updates: Winter 2025](/blog/migrated/72311a755bf672b7.png?v=2026-05-12)

Product Update

### Product Updates: Winter 2025

Discover what shipped in Suger’s Winter 2025 release: CRM enrichment, AWS funding, Snowflake Marketplace, and HubSpot improvements.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jan 12, 2026

](/resources/blog/product-updates-winter-2025/)

[

![AWS re:Invent 2025 Recap: Key Changes + Your Cloud GTM Strategy for 2026](/blog/migrated/64b3844f9c048f34.png?v=2026-05-12)

AWS

### AWS re:Invent 2025 Recap: Key Changes + Your Cloud GTM Strategy for 2026

AWS re:Invent 2025 recap covering Agent Mode, Express Private Offers, Partner Incentives, and what ISVs must change in their Cloud GTM strategy for 2026.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Jan 5, 2026

](/resources/blog/your-cloud-gtm-strategy-for-2026-post-aws-reinvent/)

[

![Buyer Intent Signals for Cloud Marketplaces](/blog/migrated/9040cf784959e928.png?v=2026-05-12)

Feature release

### Buyer Intent Signals for Cloud Marketplaces

Target high-propensity buyers on AWS, Azure, and GCP. Leverage intent signals to build smarter outreach and GTM strategies.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 22, 2025

](/resources/blog/buyer-intent-signals/)

[

![Product Updates: September 2025](/blog/migrated/ec63c004252d640b.png?v=2026-05-12)

Feature release

### Product Updates: September 2025

Refreshed console, smarter co-sell collaboration, streamlined offer management, expanded HubSpot support, and other platform upgrades.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Oct 6, 2025

](/resources/blog/product-updates-september-2025/)

[

![Cloudelligent Cuts Co-Sell Submission Time to a Few Clicks with Suger](/blog/migrated/7aff664106a5391a.webp?v=2026-05-12)

AWS

### Cloudelligent Cuts Co-Sell Submission Time to a Few Clicks with Suger

Cloudelligent streamlines AWS co-selling by reducing deal reg from 30 minutes to 3 clicks, real-time HubSpot-ACE sync, and pipeline reporting using Suger.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Sep 30, 2025

](/resources/blog/cloudelligent-cuts-co-sell-submission-time-to-a-few-clicks-with-suger/)

[

![Suger Surpasses $6 Billion in Cloud Marketplace Transactions](/blog/migrated/df987e76dfcbbbf5.png?v=2026-05-12)

Announcement

### Suger Surpasses $6 Billion in Cloud Marketplace Transactions

Suger has processed over $6 billion in cloud marketplace transactions across AWS, Azure, GCP, Snowflake, and Alibaba to date—a 17x year-over-year increase.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Sep 16, 2025

](/resources/blog/suger-surpasses-6-billion-in-cloud-marketplace-transactions/)

[

![Product Updates: August 2025](/blog/migrated/09b785b438590f12.png?v=2026-05-12)

Feature release

### Product Updates: August 2025

New dashboards, table and reporting enhancements, reseller CPPOs in Salesforce, Referral-to-Opportunity linking, and Entitlement-to-Opportunity linking.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Sep 2, 2025

](/resources/blog/product-updates-august-2025/)

[

![Glean Expands Co-Sell Pipeline and Automates Operations with Suger](/blog/migrated/046f110e11124241.png?v=2026-05-12)

Case Studies

### Glean Expands Co-Sell Pipeline and Automates Operations with Suger

Glean increases its co-sell pipeline, cuts manual effort, and improves collaboration with AWS and GCP by automating cloud marketplace workflows with Suger.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Aug 16, 2025

](/resources/blog/glean-expands-co-sell-pipeline-and-automates-operations-with-suger/)

[

![FusionAuth scales to 300 referrals and submits 5x faster with Suger](/blog/migrated/b024a8846c168ce3.png?v=2026-05-12)

Case Studies

### FusionAuth scales to 300 referrals and submits 5x faster with Suger

FusionAuth used Suger to go from 0 to 300 AWS co-sell referrals in 3 quarters, submit 5x faster with higher quality, and auto-enrich 100% of them

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Aug 13, 2025

](/resources/blog/fusionauth-scales-to-300-referrals-submits-5x-faster-with-suger/)

[

![When Do You Need a Signature on Legal Documents in Cloud Marketplace Deals?](/blog/migrated/d4b66bb160f1be1d.png?v=2026-05-12)

Cloud GTM

### When Do You Need a Signature on Legal Documents in Cloud Marketplace Deals?

Discover when a signature is needed in cloud marketplace deals, including the role of digital signatures and deal size considerations.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Aug 8, 2025

](/resources/blog/when-do-you-need-a-signature-on-legal-documents-in-cloud-marketplace-deals/)

[

![Product Updates: July 2025](/blog/migrated/ba138d130552067a.png?v=2026-05-12)

Feature release

### Product Updates: July 2025

Including enhanced analytics, data enrichment, global search, ACE Partner Central API capabilities, and major Hubspot upgrades.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Aug 4, 2025

](/resources/blog/product-updates-july-2025/)

[

![Fireblocks scales co-sell 3x and cuts offer time 70% with Suger](/blog/migrated/80439ff69a527424.png?v=2026-05-12)

Case Studies

### Fireblocks scales co-sell 3x and cuts offer time 70% with Suger

Discover how Fireblocks automated GTM workflows with Suger to achieve 300% co-sell growth, 95% faster deal registration, and 70% faster offer time.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Jul 14, 2025

](/resources/blog/fireblocks-scales-co-sell-3x-and-cuts-offer-time-70-with-suger/)

[

![Launching Data Export: Your Central Hub for Reports & Raw Data](/blog/migrated/38bb74508ba50264.png?v=2026-05-12)

Feature release

### Launching Data Export: Your Central Hub for Reports & Raw Data

Centralized hub for flexible, automated data export and reporting, supporting various formats and destinations for analytics.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jul 11, 2025

](/resources/blog/data-export-hub/)

[

![More Flexibility for GCP Marketplace Offers](/blog/migrated/57a2a969e4d17d7b.png?v=2026-05-12)

Feature release

### More Flexibility for GCP Marketplace Offers

New features in GCP Marketplace: Create private offers for professional services, manage multiple flat fee offers, and utilize Vendor Net Revenue Schedule.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jul 11, 2025

](/resources/blog/product-update-for-gcp-marketplace/)

[

![Datasparc Turned Marketplace Intention into Pipeline Momentum - Fast with Suger and Fractivo](/blog/migrated/8e41166027430105.png?v=2026-05-12)

Case Studies

### Datasparc Turned Marketplace Intention into Pipeline Momentum - Fast with Suger and Fractivo

Datasparc launched on AWS Marketplace with help from Suger and Fractivo. They got their first AWS transaction, enabled co-sell, built cloud GTM strategy.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Jun 16, 2025

](/resources/blog/datasparc-customer-success/)

[

![SuperAnnotate closes multi-millions on AWS & GCP within the first year and reduces private offer time by 80%](/blog/migrated/a616337fdb9a1593.png?v=2026-05-12)

Case Studies

### SuperAnnotate closes multi-millions on AWS & GCP within the first year and reduces private offer time by 80%

SuperAnnotate cut deal workload by 80% and registers deals 10x faster via HubSpot — using Suger's end-to-end marketplace automation.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")May 23, 2025

](/resources/blog/super-annotate/)

[

![Docebo is winning the cloud game: accelerates co-sell GTM with Suger + CloudAtlas](/blog/migrated/f65e16c01ecce7ec.png?v=2026-05-12)

Case Studies

### Docebo is winning the cloud game: accelerates co-sell GTM with Suger + CloudAtlas

Docebo leverages Suger and CloudAtlas to create a robust co-sell GTM strategy on AWS Marketplace, driving sales enablement and accelerating success.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")May 21, 2025

](/resources/blog/gtm-with-suger-cloudatlas/)

[

![The Sales Leader’s Guide to Cloud Marketplace Selling](/blog/migrated/3d9b7b2370418c2e.png?v=2026-05-12)

Cloud GTM

### The Sales Leader’s Guide to Cloud Marketplace Selling

Learn how sales teams scale AWS, Azure, and GCP deals by automating co-sell, private offers, and CRM-native execution for faster, repeatable wins.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")May 21, 2025

](/resources/blog/the-sales-leaders-guide-to-cloud-marketplace-selling/)

[

![Suger x Sela: A Sweet Partnership to Accelerate Cloud Marketplace Growth](/blog/migrated/8beb00ee6c36a3d7.png?v=2026-05-12)

Announcement

### Suger x Sela: A Sweet Partnership to Accelerate Cloud Marketplace Growth

Suger and Sela partner to help ISVs launch faster, simplify multi-cloud operations, and unlock revenue on AWS, Azure, and GCP.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")May 20, 2025

](/resources/blog/suger-sela-cloud-partnership/)

[

![5 Steps to Start Selling on GCP Marketplace](/blog/migrated/93a54641d14fc046.png?v=2026-05-12)

GCP

### 5 Steps to Start Selling on GCP Marketplace

Five steps to sell on GCP Marketplace with Suger — automate listing, co-sell, and billing to launch fast without engineering lift.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")May 16, 2025

](/resources/blog/5-steps-to-start-selling-on-gcp-marketplace/)

[

![Faster Collaboration, Stronger Branding: Meet Suger’s Custom Email Builder!](/blog/migrated/49ad10cf1d7d25c5.png?v=2026-05-12)

Feature release

### Faster Collaboration, Stronger Branding: Meet Suger’s Custom Email Builder!

With Suger’s upgraded email notification feature, you can now easily edit, configure & test the custom emails for all notification types.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 15, 2025

](/resources/blog/customer-email-template/)

[

![New:  JumpCloud OIDC SSO Is Now Available in Suger](/blog/migrated/ba33836db7bb601d.png?v=2026-05-12)

Feature release

### New:  JumpCloud OIDC SSO Is Now Available in Suger

Securely manage team logins with centralized access control and seamless authentication setup.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 8, 2025

](/resources/blog/jumpcloud-sso-in-suger/)

[

![New: Flexible Billing Now Live for Azure Private Offers](/blog/migrated/97bb2d1e142ef427.png?v=2026-05-12)

Feature release

### New: Flexible Billing Now Live for Azure Private Offers

Azure Marketplace flexible billing helps sellers close larger deals faster — aligning payment terms with enterprise buyer budgets.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 5, 2025

](/resources/blog/azure-flexible-billing/)

[

![Track Your Deal Status with the Suger Offer Status Bar](/blog/migrated/66a55bfccdaa8ad5.png?v=2026-05-12)

Feature release

### Track Your Deal Status with the Suger Offer Status Bar

Discover the Suger Offer Status Bar, track AWS Marketplace deal progress in real time, from draft to acceptance, without chasing emails or dashboards.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 5, 2025

](/resources/blog/offer-bar-status/)

[

![New at Suger: View Timestamps in Your Local Time Zone](/blog/migrated/05520d0bbcb7d140.png?v=2026-05-12)

Feature release

### New at Suger: View Timestamps in Your Local Time Zone

See all timestamps in your local time zone for clearer tracking, faster decisions, and easier collaboration across global teams.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 5, 2025

](/resources/blog/local-time-zone-timestamps/)

[

![Co-Sell Settings Enhancements Are Here: Auto-Share, Accept, Delete](/blog/migrated/c2d75a5bf9685391.png?v=2026-05-12)

Feature release

### Co-Sell Settings Enhancements Are Here: Auto-Share, Accept, Delete

Discover how Suger’s enhanced Co-Sell Settings let teams manage inbound and outbound referrals across clouds with a simple toggle.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 1, 2025

](/resources/blog/co-sell-settings-enhancements/)

[

![Guide to Google Cloud's Architectural Review for Marketplace Success](/blog/migrated/1e25ee58c21efbb9.png?v=2026-05-12)

GCP

### Guide to Google Cloud's Architectural Review for Marketplace Success

Navigate Google Cloud's architectural review, unlock commit spend, and streamline post-validation operations with Suger.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Apr 25, 2025

](/resources/blog/guide-to-google-cloud-architectural-review/)

[

![Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success](/blog/migrated/d97faa070016bc76.png?v=2026-05-12)

Azure

### Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success

Discover how the Azure Well-Architected Review helps ISVs validate solutions, unlock MACC, accelerate co-sell, and drive Marketplace growth.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Apr 25, 2025

](/resources/blog/guide-to-the-azure-well-architected-review-process/)

[

![StreamNative saved 4 months of engineering time and automated billing across AWS, GCP, and Azure](/blog/migrated/53525badfd94cd4a.png?v=2026-05-12)

Case Studies

### StreamNative saved 4 months of engineering time and automated billing across AWS, GCP, and Azure

How StreamNative used Suger to unify billing across AWS, GCP, and Azure — automating PAYG and saving 4+ months of engineering effort.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Apr 25, 2025

](/resources/blog/streamnative/)

[

![Build vs. Buy: Why Building a Cloud GTM Stack Slows You Down](/blog/migrated/df785efbc6d6c413.png?v=2026-05-12)

Cloud GTM

### Build vs. Buy: Why Building a Cloud GTM Stack Slows You Down

Building cloud GTM integrations slows growth. Learn why buying Suger is faster, scalable, and smarter for listing, co-sell, offers, and revenue ops.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Apr 18, 2025

](/resources/blog/build-vs-buy/)

[

![Meet Suger Workflows: A Smarter Way to Extend and Automate Your Cloud Ops](/blog/migrated/5082ca1ef13e9f0d.png?v=2026-05-12)

Feature release

### Meet Suger Workflows: A Smarter Way to Extend and Automate Your Cloud Ops

Discover how to automate manual GTM tasks with Suger Workflows. Connect Salesforce, Stripe, NetSuite, and more to scale faster without manual busywork.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Apr 17, 2025

](/resources/blog/suger-workflow-automation/)

[

![Teleport automated co-sell and renewals to save headcount, speed up deals, and scale AWS Marketplace operations](/blog/migrated/be99eadb8685d930.png?v=2026-05-12)

Case Studies

### Teleport automated co-sell and renewals to save headcount, speed up deals, and scale AWS Marketplace operations

How Teleport eliminated manual work and simplified private offers, renewals, and cross-team flows by integrating Suger into AWS Marketplace.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Apr 17, 2025

](/resources/blog/teleport/)

[

![Google Cloud Next 2025 Recap: AI, GTM, & Marketplace Momentum](/blog/migrated/8bd2386731a8ae0c.jpg?v=2026-05-12)

Events

### Google Cloud Next 2025 Recap: AI, GTM, & Marketplace Momentum

Explore key highlights from Google Cloud Next 2025 : AI Agent Marketplace, Agent2Agent Protocol, Rapid Storage, and the future of cloud GTM.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Apr 15, 2025

](/resources/blog/google-cloud-next-2025-recap/)

[

![How Memfault Got Launch Ready on AWS Marketplace under a day with Zero Engineering Lift](/blog/migrated/ada9f26fa1644050.png?v=2026-05-12)

Case Studies

### How Memfault Got Launch Ready on AWS Marketplace under a day with Zero Engineering Lift

How Memfault offset setup costs with AWS credits, launched private offers in under 5 minutes, and streamlined renewals with zero engineering.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Apr 14, 2025

](/resources/blog/memfault/)

[

![How Suger Simplifies Multi-Currency Transactions for AWS Marketplace](/blog/migrated/3c998190ce2d17a0.png?v=2026-05-12)

Feature release

### How Suger Simplifies Multi-Currency Transactions for AWS Marketplace

Suger now supports multi-currency transactions for AWS Marketplace offers, simplifying global sales and payment processes for sellers and channel partners.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Apr 11, 2025

](/resources/blog/multi-currency-transactions-on-aws-marketplace/)

[

![5 Steps to Start Selling on AWS Marketplace (with Automation, AI, and CRM-Powered Simplicity)](/blog/migrated/14658156841ab572.png?v=2026-05-12)

AWS

### 5 Steps to Start Selling on AWS Marketplace (with Automation, AI, and CRM-Powered Simplicity)

Learn how to sell on AWS Marketplace with ease : get started as a seller, automate co-selling, and streamline every step with Suger and your CRM.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Apr 10, 2025

](/resources/blog/getting-started-as-a-seller-on-aws-marketplace/)

[

![Suger x Salesforce Enhancements: Supercharge Your Marketplace & Co-Sell Workflows](/blog/migrated/f7f15bcb91938161.png?v=2026-05-12)

Feature release

### Suger x Salesforce Enhancements: Supercharge Your Marketplace & Co-Sell Workflows

New Salesforce enhancements from Suger simplify marketplace selling & co-sell workflows—boosting efficiency & visibility.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Apr 2, 2025

](/resources/blog/suger-salesforce-enhancements/)

[

![JumpCloud streamlined multi-cloud marketplace sales and strengthened co-sell partnerships](/blog/migrated/d9163d5f255d44e1.png?v=2026-05-12)

Case Studies

### JumpCloud streamlined multi-cloud marketplace sales and strengthened co-sell partnerships

Discover how JumpCloud scaled multi-cloud marketplace sales and boosted co-sell efficiency with Suger’s automation, visibility, and Salesforce integration

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Mar 27, 2025

](/resources/blog/jumpcloud/)

[

![A Guide to 9 Common AWS Marketplace Listing Mistakes (And How to Avoid Them)](/blog/migrated/625330e8699147b4.png?v=2026-05-12)

AWS

### A Guide to 9 Common AWS Marketplace Listing Mistakes (And How to Avoid Them)

Discover the 9 most common AWS Marketplace mistakes and how Suger automates listing management—error-free and stress-free from rejections.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Mar 21, 2025

](/resources/blog/common-aws-marketplace-listing-mistakes/)

[

![Automated Workflows for Cloud Marketplace Management](/blog/migrated/e50037294470a331.png?v=2026-05-12)

Workflow Automations

### Automated Workflows for Cloud Marketplace Management

Cloud marketplace ops are messy. Suger's automation keeps systems in sync, without entering an engineering backlog — so you can scale faster.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Mar 7, 2025

](/resources/blog/automated-workflows-for-cloud-marketplace-management/)

[

![100% Real-Time Financial Accuracy: Automate Cloud Marketplace Transactions with Suger & NetSuite](/blog/migrated/66dddb36035e0b41.png?v=2026-05-12)

Billing & Metering

### 100% Real-Time Financial Accuracy: Automate Cloud Marketplace Transactions with Suger & NetSuite

Suger + NetSuite automate cloud marketplace transactions for real-time financial accuracy — fewer manual errors and faster revenue recognition.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Mar 7, 2025

](/resources/blog/financial-accuracy-with-suger-netsuite-integration/)

[

![Suger Analytics: Breaking Down Data Silos, Driving Intelligent Decisions](/blog/migrated/d5d68939982e5a99.png?v=2026-05-12)

Feature release

### Suger Analytics: Breaking Down Data Silos, Driving Intelligent Decisions

Suger Analytics unifies diverse data sources for intelligent decisions — pre-built insights plus flexible custom analysis for revenue growth.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Feb 24, 2025

](/resources/blog/suger-analytics/)

[

![Simplifying AWS FTR: End-to-End Checklist and Guide for Marketplace Listings](/blog/migrated/f27aab99225dfd9a.png?v=2026-05-12)

AWS

### Simplifying AWS FTR: End-to-End Checklist and Guide for Marketplace Listings

Explore the AWS FTR process, checklist, and marketplace listing guidelines to unlock co-sell benefits, stay compliant, and scale faster in 2025.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Feb 21, 2025

](/resources/blog/scaling-it-operations-with-aws-ftr-and-suger/)

[

![Simplify Multi-Account Management on AWS Marketplace with Suger](/blog/migrated/7b2fbff0b6e011f4.png?v=2026-05-12)

Feature release

### Simplify Multi-Account Management on AWS Marketplace with Suger

New feature: multiple AWS Marketplace integrations under the same Suger organization!

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Feb 20, 2025

](/resources/blog/multiple-aws-marketplace-integrations/)

[

![Breaking Down Silos: How Automated Usage Metering Drives Revenue Growth](/blog/migrated/a636cd87fcd861f1.png?v=2026-05-12)

Billing & Metering

### Breaking Down Silos: How Automated Usage Metering Drives Revenue Growth

Automate cloud service metering across AWS, GCP, and Azure with Suger — streamline usage-based billing and accelerate revenue recognition.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Feb 19, 2025

](/resources/blog/automated-cloud-usage-metering/)

[

![Suger Lands $15M in Series A to Automate Cloud Marketplace Workflows](/blog/migrated/8419197a9c43ecca.png?v=2026-05-12)

Announcement

### Suger Lands $15M in Series A to Automate Cloud Marketplace Workflows

February 2025: Suger raises $15M in Series A to expand AI-powered cloud marketplace automation, serving 200+ customers at the time of the announcement.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Feb 11, 2025

](/resources/blog/series-a-funding/)

[

![🍫 Suger’s New Look: Where Sweet Cloud Marketplace Success!](/blog/migrated/adf290ed8e6189e3.png?v=2026-05-12)

Announcement

### 🍫 Suger’s New Look: Where Sweet Cloud Marketplace Success!

Discover Suger’s new logo—crafted with the essence of melted chocolate.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Feb 7, 2025

](/resources/blog/suger-new-look-where-sweet-success-cloud-marketplace/)

[

![3-Phase to Maximize Product Visibility after listing on AWS Marketplace](/blog/migrated/fe415f18c0d46eb4.png?v=2026-05-12)

AWS

### 3-Phase to Maximize Product Visibility after listing on AWS Marketplace

Maximize your product's visibility on AWS Marketplace with 3-phase roadmap, from listing to scaling and driving sales. Learn key strategies for success.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Feb 6, 2025

](/resources/blog/maximize-product-visibility-on-aws-marketplace/)

[

![Co-Selling with the Suger: Do More Deals, Less Work in Hubspot CRM](/blog/migrated/19e628e650d0ed5d.png?v=2026-05-12)

Feature release

### Co-Selling with the Suger: Do More Deals, Less Work in Hubspot CRM

Streamline co-selling in HubSpot with the Suger Co-Sell App — automate referrals, improve pipeline accuracy, and boost multi-cloud revenue.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Feb 5, 2025

](/resources/blog/suger-cosell-hubspot-app/)

[

![How Suger Power Automated Usage Metering for ISVs – Cut Reconciliation Time by 90%](/blog/migrated/17016ff228944164.jpg?v=2026-05-12)

Billing & Metering

### How Suger Power Automated Usage Metering for ISVs – Cut Reconciliation Time by 90%

Automate usage-based billing with Suger to eliminate manual reconciliation and cut invoice processing time by 90% for cloud marketplace ISVs.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Jan 31, 2025

](/resources/blog/automated-usage-metering-for-isvs/)

[

![Unlock Revenue Potential: AWS SaaS Revenue Recognition Program](/blog/migrated/607a01c29930bbb9.png?v=2026-05-12)

AWS

### Unlock Revenue Potential: AWS SaaS Revenue Recognition Program

Discover how AWS's new SaaS Revenue Recognition Program can help APN Partners boost sales, enhance co-selling, and unlock new revenue opportunities.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Jan 28, 2025

](/resources/blog/aws-saas-revenue-recognition-program/)

[

![Getting Started Co-sell Journey in Cloud Marketplace](/blog/migrated/998c9929deedd14f.png?v=2026-05-12)

AWS

### Getting Started Co-sell Journey in Cloud Marketplace

Getting started with co-sell in cloud marketplaces — how Suger helps you simplify the journey and optimize your sales process for growth.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Jan 17, 2025

](/resources/blog/getting-started-co-sell-journey-in-cloud-marketplace/)

[

![5 things you should know about AWS Marketplace Seller Prime](/blog/migrated/e1716aa50a23df26.png?v=2026-05-12)

AWS

### 5 things you should know about AWS Marketplace Seller Prime

Learn how AWS Marketplace Seller Prime empowers ISVs with GTM strategies, PLG guidance, and key resources to scale and drive cloud marketplace success.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Jan 15, 2025

](/resources/blog/aws-marketplace-seller-prime/)

[

![The Future of Cloud Marketplaces: Predictions for 2025](/blog/migrated/a16d76a928dcf875.png?v=2026-05-12)

Cloud GTM

### The Future of Cloud Marketplaces: Predictions for 2025

Key trends shaping the future of cloud marketplaces in 2025: AI-driven solutions, multi-cloud strategies, and usage-based pricing.

![Jon Yoo](/leadership/jon.jpeg "Jon Yoo")Jan 14, 2025

](/resources/blog/the-future-of-cloud-marketplaces-predictions-for-2025/)

[

![How Suger Differentiates Through Powerful APIs and SDKs](/blog/migrated/f0ebf2faa2e54ef8.jpg?v=2026-05-12)

Feature release

### How Suger Differentiates Through Powerful APIs and SDKs

How Suger's powerful APIs and SDKs simplify cloud marketplace selling — automation, integration, and growth on AWS, Azure, and GCP.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 20, 2024

](/resources/blog/suger-powerful-apis-and-sdks/)

[

![Connect Suger directly to Okta for seamless identity & access management](/blog/migrated/05d2e4dea5146e82.png?v=2026-05-12)

Feature release

### Connect Suger directly to Okta for seamless identity & access management

Suger's Okta integration streamlines identity and access management — automated user provisioning, centralized management, and security.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 20, 2024

](/resources/blog/suger-to-okta/)

[

![5 Reasons to Transition to AWS EventBridge from SNS](/blog/migrated/d644aa37c781ff26.png?v=2026-05-12)

AWS

### 5 Reasons to Transition to AWS EventBridge from SNS

Transition to AWS EventBridge from SNS for advanced automation, integration, and centralized event management. Simplify migration with Suger’s platform.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 13, 2024

](/resources/blog/5-reasons-to-transition-to-aws-eventbridge-from-sns/)

[

![It’s Time to Transition to AWS EventBridge: Simplify the Shift with Suger](/blog/migrated/820b8acff0cf4d90.png?v=2026-05-12)

AWS

### It’s Time to Transition to AWS EventBridge: Simplify the Shift with Suger

Simplify your AWS EventBridge transition with Suger. Save time, reduce maintenance, and focus on growth.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 12, 2024

](/resources/blog/simplify-the-shift-to-eventbridge-with-suger/)

[

![How StoryBlok Achieved Faster Time-to-Market and Operational Efficiency with Suger](/blog/migrated/c283636da2008d77.png?v=2026-05-12)

AWS

### How StoryBlok Achieved Faster Time-to-Market and Operational Efficiency with Suger

How StoryBlok achieved faster time-to-market and operational efficiency with Suger — driving significant AWS Marketplace revenue.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Dec 11, 2024

](/resources/blog/how-storyblok-achieved-faster-time-to-market-and-operational-efficiency-with-suger/)

[

![Accelerating Success: How Suger Helps Sonrai Achieve Rapid Growth and Efficiency](/blog/migrated/91334ad7df9cfa71.png?v=2026-05-12)

AWS

### Accelerating Success: How Suger Helps Sonrai Achieve Rapid Growth and Efficiency

Discover how Sonrai Security leveraged Suger's seamless integration to double their deals on AWS Marketplace and streamline their co-sell management.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Dec 11, 2024

](/resources/blog/how-suger-helped-sonrai-achieve-remarkable-growth/)

[

![Suger is thrilled to be the AWS Launch Partner for “Buy with AWS”!](/blog/migrated/3b1ee0013b10a66e.png?v=2026-05-12)

AWS

### Suger is thrilled to be the AWS Launch Partner for “Buy with AWS”!

Suger is an AWS launch partner for Buy with AWS — enabling seamless discovery and procurement on Marketplace sellers' websites.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 10, 2024

](/resources/blog/buy-with-aws-launch/)

[

AWS

### AWS re:Invent 2024 Recap: What’s New with AWS

AWS re:Invent 2024 unveils Buy with AWS, Partner Connections, SageMaker upgrades, Bedrock Marketplace, and an Education Equity Initiative.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Dec 9, 2024

](/resources/blog/aws-reinvent-2024-recap-whats-new-with-aws/)

[

![Building a Better Together Story with AWS, Panther's Journey with Suger](/blog/migrated/881b69dc5107e7a4.png?v=2026-05-12)

AWS

### Building a Better Together Story with AWS, Panther's Journey with Suger

Discover how Panther improved its AWS Marketplace transactions and co-sell pipeline by 50% with the help of Suger's expertise and seamless integration.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Dec 9, 2024

](/resources/blog/building-a-better-together-story-with-aws-panthers-journey-with-suger/)

[

![Suger X CloudAtlas: Accelerating Marketplace Success Together](/blog/migrated/e97dc7e442b960cc.png?v=2026-05-12)

AWS

### Suger X CloudAtlas: Accelerating Marketplace Success Together

Suger and CloudAtlas combine integrated AWS Marketplace solutions with strategic support to accelerate ISV marketplace growth.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Dec 9, 2024

](/resources/blog/suger-x-cloudatlas-accelerating-marketplace-success-together/)

[

![Suger x fractivo: A Sweet New Partnership for Cloud Marketplace](/blog/migrated/d8a355fd1cedfef4.png?v=2026-05-12)

Announcement

### Suger x fractivo: A Sweet New Partnership for Cloud Marketplace

Suger and fractivo partner to simplify cloud marketplace onboarding, accelerate growth, and align with revenue goals for ISVs.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Nov 26, 2024

](/resources/blog/suger-fractivo-a-sweet-new-partnership/)

[

![Rapid Global Launch Across Multiple Regions: How Suger Simplifies Multi-Currency Transactions](/blog/migrated/3567ab8e4b65f334.png?v=2026-05-12)

Feature release

### Rapid Global Launch Across Multiple Regions: How Suger Simplifies Multi-Currency Transactions

Suger's multi-currency support, customized offers, and automated billing help ISVs accelerate global sales cycles and boost revenue.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Nov 21, 2024

](/resources/blog/multi-currency-private-offers-and-disbursements/)

[

![Key Characteristics of Successful Cloud Marketplace Sellers](/blog/migrated/fa0c721ae1e1b290.png?v=2026-05-12)

Cloud GTM

### Key Characteristics of Successful Cloud Marketplace Sellers

Successful cloud marketplace sellers share these characteristics: streamlined listing, automated operations, and strategic partnerships.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Nov 20, 2024

](/resources/blog/key-characteristics-of-successful-cloud-marketplace-sellers/)

[

![Suger Product Update: Netsuite and Snowflake](/blog/migrated/851d23956ad25f9c.png?v=2026-05-12)

Feature release

### Suger Product Update: Netsuite and Snowflake

Enhance your cloud journey with Suger’s new integrations for NetSuite and Snowflake, offering seamless ERP management and real-time data streaming.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Nov 13, 2024

](/resources/blog/integrate-with-netsuite-and-snowflake/)

[

AWS

### How ISVs Can Achieve Cloud Success with AWS Programs

How ISVs achieve cloud success with AWS Seller Programs — leveraging PLG and co-sell to streamline marketplace transactions.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Nov 7, 2024

](/resources/blog/aws-seller-program/)

[

![Meet Suger AI for Instant AWS, Azure, and GCP Marketplace Listings!](/blog/migrated/4e2c1055b9f8ee7a.gif?v=2026-05-12)

Feature release

### Meet Suger AI for Instant AWS, Azure, and GCP Marketplace Listings!

Suger AI Auto-Fill streamlines AWS, Azure, and GCP listings — auto-populating product details from your website for fast, accurate launches.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Nov 4, 2024

](/resources/blog/suger-ai-auto-fill/)

[

![Suger Product Update: QuickBooks and Stripe Integrations](/blog/migrated/9133006cf4338149.png?v=2026-05-12)

Feature release

### Suger Product Update: QuickBooks and Stripe Integrations

Suger's new QuickBooks and Stripe integrations streamline financial workflows, automate billing, and manage payments in one platform.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Nov 4, 2024

](/resources/blog/suger-product-update-quickbooks-and-stripe-integrations/)

[

![Zilliz Accelerates Global Expansion with Suger’s Fully Automated, API-Driven Platform](/blog/migrated/a9831244a9d94723.png?v=2026-05-12)

AWS

### Zilliz Accelerates Global Expansion with Suger’s Fully Automated, API-Driven Platform

Zilliz uses Suger's automated platform to streamline multi-cloud marketplace management and save engineering time on its vector database.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Nov 1, 2024

](/resources/blog/zilliz-accelerates-global-expansion-with-sugers/)

[

![List your AI products before AWS Re:Invent and Kickstart 2025 Growth](/blog/migrated/0038f1e950826efc.png?v=2026-05-12)

AWS

### List your AI products before AWS Re:Invent and Kickstart 2025 Growth

List your AI product on AWS Marketplace before re:Invent — Suger fast-tracks your launch and sets you up for growth in 2025.

![Stacy Wu](/authors/stacy-wu.jpg "Stacy Wu")Oct 28, 2024

](/resources/blog/list-your-ai-products-on-aws-marketplace/)

[

![Scale Your Business with Suger’s Workflow Automation Solutions](/blog/migrated/525eb69ba48642eb.png?v=2026-05-12)

Feature release

### Scale Your Business with Suger’s Workflow Automation Solutions

Streamline complex workflows and automate revenue operations with Suger’s seamless integrations.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Oct 25, 2024

](/resources/blog/scale-your-business-with-sugers-workflow-automation-solutions/)

[

![Empowering Purpose-driven Innovation: How Suger Helped Contentsquare Grow Partnerships Without Limits](/blog/migrated/1d27c87bbdd52d6b.png?v=2026-05-12)

Azure

### Empowering Purpose-driven Innovation: How Suger Helped Contentsquare Grow Partnerships Without Limits

How Suger helped Contentsquare scale marketplace operations and co-sell initiatives — with automation that empowers cloud partnerships.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Oct 18, 2024

](/resources/blog/how-suger-help-contentsquare-grow-partnerships-without-limits/)

[

![Drive Efficiency and Collaboration with Custom Notifications in Suger](/blog/migrated/22a2814b9680d289.png?v=2026-05-12)

Feature release

### Drive Efficiency and Collaboration with Custom Notifications in Suger

Custom notifications in Suger — real-time alerts and Slack, Teams, and email integrations for cloud marketplace ops.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Oct 7, 2024

](/resources/blog/custom-notifications-in-suger/)

[

![The Growing Role of Channel Partners in Cloud Marketplaces](/blog/migrated/8ebb798ab84de321.png?v=2026-05-12)

Cloud GTM

### The Growing Role of Channel Partners in Cloud Marketplaces

Suger's reseller private offer capabilities empower channel partners to drive growth across AWS, Azure, and GCP CPPO models.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Oct 7, 2024

](/resources/blog/the-growing-role-of-channel-partners-in-cloud-marketplaces/)

[

![5 Tips to convert more leads for your Google Cloud Marketplace listing](/blog/migrated/051aaa8d4dd22f03.png?v=2026-05-12)

Cloud GTM

### 5 Tips to convert more leads for your Google Cloud Marketplace listing

Five actionable tips to convert more leads from your Google Cloud Marketplace listing — buyer journeys, demos, incentives, events, and AI.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Sep 30, 2024

](/resources/blog/5-tips-to-convert-more-leads-for-your-google-cloud-marketplace-listing/)

[

![Suger x CloudAtlas: A Sweet New Partnership for Smarter, Scalable Cloud Solutions](/blog/migrated/e97dc7e442b960cc.png?v=2026-05-12)

Announcement

### Suger x CloudAtlas: A Sweet New Partnership for Smarter, Scalable Cloud Solutions

Suger and CloudAtlas partner to automate offers, optimize co-selling, and shorten sales cycles for ISVs across cloud marketplaces.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Sep 30, 2024

](/resources/blog/partnership-with-cloudatlas/)

[

![Simplifying Usage Metering Across Cloud Marketplaces: A Guide for SaaS Companies](/blog/migrated/28481cc9d9268067.png?v=2026-05-12)

Cloud GTM

### Simplifying Usage Metering Across Cloud Marketplaces: A Guide for SaaS Companies

Effective usage metering strategies for SaaS on AWS, Azure, and GCP — using Suger's unified API to enhance growth and profitability.

![Shirley Guo](/authors/shirley-guo.jpg "Shirley Guo")Sep 30, 2024

](/resources/blog/simplifying-usage-metering-across-cloud-marketplaces-a-guide-for-saas-companies/)

[

![Scale Cloud marketplace Sales Simple with Suger’s Salesforce Connector](/blog/migrated/f0c041a3bc106f64.png?v=2026-05-12)

Feature release

### Scale Cloud marketplace Sales Simple with Suger’s Salesforce Connector

Scale cloud marketplace sales with Suger's Salesforce Connector — automating co-sell workflows and unlocking real-time pipeline visibility.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Sep 25, 2024

](/resources/blog/scale-cloud-marketplace-sales-simple-with-sugers-salesforce-connector/)

[

![Suger Step-by-Step Guide for Managing CPPO Across AWS, Azure, and GCP Marketplaces](/blog/migrated/f9dd111907d9db64.jpg?v=2026-05-12)

AWS

### Suger Step-by-Step Guide for Managing CPPO Across AWS, Azure, and GCP Marketplaces

Step-by-step guide to managing CPPO across AWS, Azure, and GCP with Suger — one integrated platform for multi-cloud reseller offers.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Sep 25, 2024

](/resources/blog/suger-step-by-step-guide-for-managing-cppo/)

[

![Accelerating Resell Growth with CPPO in the Cloud Marketplace](/blog/migrated/20d1172a309437f2.png?v=2026-05-12)

Cloud GTM

### Accelerating Resell Growth with CPPO in the Cloud Marketplace

How CPPO accelerates procurement, customizes pricing, and unlocks new revenue for ISVs and partners on AWS, Azure, and GCP marketplaces.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Sep 18, 2024

](/resources/blog/accelerating-resell-growth-with-cppo-in-the-cloud-marketplace/)

[

Feature release

### Unlock the Power of Private Offers: Maximizing Value on Cloud Marketplaces

Discover the benefits of private offers in cloud marketplaces and how they can optimize your cloud procurement strategy.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Sep 17, 2024

](/resources/blog/unlock-the-power-of-private-offers-maximizing-value-on-cloud-marketplaces/)

[

Feature release

### How Suger’s Data & Integration Capabilities Drive Co-Sell Success

Suger's automation and integration capabilities boost co-sell partnerships and streamline revenue operations for cloud marketplace success.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Sep 10, 2024

](/resources/blog/how-sugers-data-integration-capabilities-drive-co-sell-success/)

[

![How to Win in Cloud Marketplaces: 3 Things to Create a PLG SaaS Pricing Strategy on GCP](/blog/migrated/9c5d18e3306f94da.png?v=2026-05-12)

Cloud GTM

### How to Win in Cloud Marketplaces: 3 Things to Create a PLG SaaS Pricing Strategy on GCP

Maximize SaaS potential on GCP Marketplace with strategic pricing, transparency, and flexible billing to attract diverse customers.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Sep 10, 2024

](/resources/blog/how-to-win-in-cloud-marketplaces-3-things-to-create-a-plg-saas-pricing-strategy-on-gcp/)

[

![Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success](/blog/migrated/61c9c4bb82e2b6ae.png?v=2026-05-12)

Azure

### Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success

Key strategies for launching on Azure Marketplace — from listing to co-sell and marketing programs — to maximize visibility and growth.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 23, 2024

](/resources/blog/maximizing-product-visibility-on-azure-marketplaces-with-suger-strategies-for-success/)

[

![Turbocharge Your GTM Strategy: How Suger on Azure Marketplace Empowers ISVs for Success](/blog/migrated/e3ede23821b7ed9a.png?v=2026-05-12)

Azure

### Turbocharge Your GTM Strategy: How Suger on Azure Marketplace Empowers ISVs for Success

How MACC and Azure Marketplace work together — and how ISVs maximize revenue and scale GTM success through them, powered by Suger.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 23, 2024

](/resources/blog/turbocharge-your-gtm-strategy-how-suger-on-azure-marketplace-empowers-isvs-for-success/)

[

![Unlock Up to $70K: ISVs roadmap to Earning Big in FY25](/blog/migrated/1d8f01291b3200d3.png?v=2026-05-12)

Announcement

### Unlock Up to $70K: ISVs roadmap to Earning Big in FY25

ISV roadmap to Azure Marketplace growth in FY25 — including the Incentive Campaign offering up to $70,000 in rewards.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 23, 2024

](/resources/blog/unlock-up-to-70k-isvs-roadmap-to-earning-big-in-fy25/)

[

![5 Reasons to Grow Revenue on Google Cloud Marketplace](/blog/migrated/363ab6afb776fef0.png?v=2026-05-12)

Cloud GTM

### 5 Reasons to Grow Revenue on Google Cloud Marketplace

Five ways Google Cloud Marketplace helps AI startups expand reach, streamline sales, and tap Google's AI ecosystem for growth.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 14, 2024

](/resources/blog/5-reasons-to-grow-revenue-on-google-cloud-marketplace/)

[

![A Step-by-Step Guide | How to list product on Google Cloud Marketplace](/blog/migrated/0a6233b6839e6209.png?v=2026-05-12)

Feature release

### A Step-by-Step Guide | How to list product on Google Cloud Marketplace

Step-by-step guide to listing your product on Google Cloud Marketplace — for a smooth launch and faster revenue growth.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 14, 2024

](/resources/blog/how-to-list-product-on-google-cloud-marketplace/)

[

![Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide](/blog/migrated/37599494729f07bd.png?v=2026-05-12)

Feature release

### Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide

The alliance leader's guide to GCP Marketplace: benefits, requirements, Suger integration, and steps to launch successfully.

![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 14, 2024

](/resources/blog/mastering-the-google-cloud-marketplace-alliance-leaders-ultimate-guide/)

[

![Alliance Leaders, Take Note: Forbes Cloud 100 Opportunities](/blog/migrated/e8146322b8aaf312.png?v=2026-05-12)

Other

### Alliance Leaders, Take Note: Forbes Cloud 100 Opportunities

Strategic alliance careers in tech — a curated list of career ladders from top Forbes Cloud 100 companies actively hiring alliance leaders.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Aug 8, 2024

](/resources/blog/alliance-leaders-career-opportunities/)

[

![Summer 2024 Release | Custom filters, flexible pricing models and more](/blog/migrated/8bac7eaea49bcb6a.png?v=2026-05-12)

Feature release

### Summer 2024 Release | Custom filters, flexible pricing models and more

Suger Summer 2024 release: enhanced pricing flexibility, custom filters, and billing improvements to optimize revenue and satisfaction.

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jul 29, 2024

](/resources/blog/summer-2024-release/)

[

![Exploring the Power of Cloud Marketplaces: Insights from Suger, Vanta, and Craft Ventures](/blog/migrated/d1f58119997609da.png?v=2026-05-12)

Events

### Exploring the Power of Cloud Marketplaces: Insights from Suger, Vanta, and Craft Ventures

Key insights from Suger, Vanta, and Craft Ventures on leveraging cloud marketplaces — streamlining procurement and accessing new budgets.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Jul 29, 2024

](/resources/blog/exploring-the-power-of-cloud-marketplaces-insights-from-suger-vanta-and-craft-ventures/)

[

![Best practices for activating trials and public offers through marketplace](/blog/migrated/5cd924e54c7e58e4.png?v=2026-05-12)

AWS

### Best practices for activating trials and public offers through marketplace

Drive product-led growth on AWS Marketplace: best practices, common mistakes, and strategies to accelerate user sign-ups with Suger.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Jul 24, 2024

](/resources/blog/how-to-achieve-plg-growth-on-aws-marketplace/)

[

![New PLG Strategy Guide | Driving Hypergrowth through Cloud Marketplaces](/blog/migrated/5b515d0e65ba401b.png?v=2026-05-12)

AWS

### New PLG Strategy Guide | Driving Hypergrowth through Cloud Marketplaces

Explore how Product-Led Growth and Cloud Marketplaces are revolutionizing software commerce, driving efficiency, flexibility, and growth for companies.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Jul 24, 2024

](/resources/blog/new-plg-strategy-guide-driving-hypergrowth-through-cloud-marketplaces/)

[

![How Suger Simplifies AWS Marketplace Listing and Co-Selling Management](/blog/migrated/d21985c5d2c6c87a.png?v=2026-05-12)

AWS

### How Suger Simplifies AWS Marketplace Listing and Co-Selling Management

Suger streamlines AWS Marketplace listings from technical validation to co-sell — reducing complexity and accelerating time-to-market for ISVs.

![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Jul 16, 2024

](/resources/blog/how-suger-simplifies-aws-marketplace-listings/)

[

![Accelerating B2B Cloud Marketplace Strategies with Suger](/blog/migrated/78b23f46fd2deef3.png?v=2026-05-12)

Cloud GTM

### Accelerating B2B Cloud Marketplace Strategies with Suger

Accelerate B2B cloud marketplace strategy with Suger's co-sell, integrated solutions, and streamlined procurement workflows.

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Jul 15, 2024

](/resources/blog/accelerating-b2b-cloud-marketplace-strategies-with-suger/)

[

![Meet Suger at the AWS Summit New York!](/blog/migrated/abe5cee8ea57297f.jpg?v=2026-05-12)

Events

### Meet Suger at the AWS Summit New York!

Meet Suger at AWS Summit New York for insights on accelerating business growth through cloud marketplace integrations.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Jun 28, 2024

](/resources/blog/meet-suger-at-the-aws-summit-new-york/)

[

![Product Led Growth on Cloud Marketplace](/blog/migrated/b2b463ef3dfab761.avif?v=2026-05-12)

Cloud GTM

### Product Led Growth on Cloud Marketplace

Building a PLG strategy on AWS, Azure, and GCP Marketplace

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Mar 29, 2024

](/resources/blog/plg-on-cloud-marketplace/)

[

![Seed Funding](/blog/migrated/2d6ce8fbce686e8b.png?v=2026-05-12)

Announcement

### Seed Funding

Backed by top-tier VCs and a group of founders & leaders

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Mar 22, 2024

](/resources/blog/seed-funding/)

[

![CADy Shack - Suger Partnership](/blog/migrated/10e975d992ffb0c9.jpg?v=2026-05-12)

Announcement

### CADy Shack - Suger Partnership

Facilitate AWS partners seamless access via the AWS Marketplace and CRM Integration.

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Mar 22, 2024

](/resources/blog/suger-cady-shack/)

[

![What is Suger](/blog/migrated/494f8936547e2d93.jpg?v=2026-05-12)

Announcement

### What is Suger

Suger can help you list and sell on cloud marketplaces - AWS, Azure & GCP

![Qiuyang Luo](/authors/qiuyang-luo.jpg "Qiuyang Luo")Mar 22, 2024

](/resources/blog/what-is-suger/)

[

![Why Cloud Marketplace Matters](/blog/migrated/0fb443e2fed97cf8.jpg?v=2026-05-12)

Cloud GTM

### Why Cloud Marketplace Matters

Shift to the Cloud includes shift to cloud marketplaces

![Chloe Wu](/authors/chloe-wu.jpg "Chloe Wu")Mar 22, 2024

](/resources/blog/why-cloud-marketplace/)

[

![Migrate to Suger, Easy & Risk-Free](/blog/migrated/0522b76bd23182a4.jpg?v=2026-05-12)

Announcement

### Migrate to Suger, Easy & Risk-Free

Migrate your cloud marketplace integrations and operations to Suger seamlessly, Risk Free & No Extra Fee

![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Mar 21, 2024

](/resources/blog/migrate-to-suger/)

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