--- title: "Articles by Samantha Ho | Suger Blog" url: https://www.suger.io/resources/blog/author/samantha-ho/ canonical: https://www.suger.io/resources/blog/author/samantha-ho/ type: Blog description: "Samantha Ho covers Azure Marketplace, Google Cloud Marketplace on the Suger blog — cloud marketplace GTM, co-sell, and billing for ISVs." --- # Articles by Samantha Ho | Suger Blog > Canonical HTML version: https://www.suger.io/resources/blog/author/samantha-ho/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. [Blog](/resources/blog/) 6. / 7. Samantha Ho ![Samantha Ho](/authors/samantha-ho.jpg) Covers Azure, Google Cloud and Oracle marketplaces # Samantha Ho Samantha Ho covers the marketplaces beyond AWS — Microsoft, Google Cloud, and Oracle. Their listing reviews, their private offer constructs, and the committed spend programs that decide how enterprise buyers there actually buy. - Azure Marketplace - Google Cloud Marketplace - Oracle Cloud Marketplace - MACC and committed spend 15 articles [ ![Azure Marketplace Private Offers vs Private Plans](/images/blog/azure-private-offers-vs-private-plans/hero.png) Azure ### Azure Marketplace Private Offers vs Private Plans Microsoft has three things a deal desk could reasonably call a private offer. Here's what each construct actually does, and which one fits the deal in front of you. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 6, 2026 ](/resources/blog/azure-private-offers-vs-private-plans/) [ ![Google Cloud Private Offers: Setup and Pitfalls](/images/blog/google-cloud-private-offers-setup-and-pitfalls/hero.png) GCP ### Google Cloud Private Offers: Setup and Pitfalls Most failed Google Cloud private offers fail on the buyer's billing account, not your pricing. Here's the prerequisite checklist and the errors that block acceptance. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 6, 2026 ](/resources/blog/google-cloud-private-offers-setup-and-pitfalls/) [ ![Oracle Cloud Marketplace: A Guide for ISV Sellers](/images/blog/oracle-cloud-marketplace-guide-for-isv-sellers/hero.png) Marketplaces ### Oracle Cloud Marketplace: A Guide for ISV Sellers Oracle Cloud Marketplace reaches enterprises with committed Universal Credits. Here's what listing takes, how private offers qualify, and what carries over from AWS. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 6, 2026 ](/resources/blog/oracle-cloud-marketplace-guide-for-isv-sellers/) [ ![Google Cloud Marketplace: The ISV Seller Guide](/images/blog/google-cloud-marketplace-isv-seller-guide/hero.png) GCP ### Google Cloud Marketplace: The ISV Seller Guide How ISVs list and sell on Google Cloud Marketplace: the Producer Portal, listing types, private offers, resellers, and committed spend. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 5, 2026 ](/resources/blog/google-cloud-marketplace-isv-seller-guide/) [ ![How to Sell on Azure Marketplace: An ISV Guide](/images/blog/how-to-sell-on-azure-marketplace-isv-guide/hero.png) Azure ### How to Sell on Azure Marketplace: An ISV Guide A practical guide to selling on Azure Marketplace as an ISV: eligibility, listing types, Partner Center, private offers, MACC, and Microsoft co-sell. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 5, 2026 ](/resources/blog/how-to-sell-on-azure-marketplace-isv-guide/) [ ![What Is a MACC? Azure Committed Spend, Explained](/images/blog/what-is-a-macc-azure-committed-spend-explained/hero.png) Azure ### What Is a MACC? Azure Committed Spend, Explained A MACC is Microsoft's version of committed cloud spend — and Azure Marketplace purchases draw it down. Here's why that matters to ISVs. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 5, 2026 ](/resources/blog/what-is-a-macc-azure-committed-spend-explained/) [ ![5 Steps to Start Selling on GCP Marketplace](/blog/migrated/93a54641d14fc046.png?v=2026-05-12) GCP ### 5 Steps to Start Selling on GCP Marketplace Five steps to sell on GCP Marketplace with Suger — automate listing, co-sell, and billing to launch fast without engineering lift. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")May 16, 2025 ](/resources/blog/5-steps-to-start-selling-on-gcp-marketplace/) [ ![Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success](/blog/migrated/d97faa070016bc76.png?v=2026-05-12) Azure ### Guide to the Azure Well-Architected Review : Fueling Your Marketplace Success Discover how the Azure Well-Architected Review helps ISVs validate solutions, unlock MACC, accelerate co-sell, and drive Marketplace growth. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Apr 25, 2025 ](/resources/blog/guide-to-the-azure-well-architected-review-process/) [ ![Guide to Google Cloud's Architectural Review for Marketplace Success](/blog/migrated/1e25ee58c21efbb9.png?v=2026-05-12) GCP ### Guide to Google Cloud's Architectural Review for Marketplace Success Navigate Google Cloud's architectural review, unlock commit spend, and streamline post-validation operations with Suger. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Apr 25, 2025 ](/resources/blog/guide-to-google-cloud-architectural-review/) [ ![5 Tips to convert more leads for your Google Cloud Marketplace listing](/blog/migrated/051aaa8d4dd22f03.png?v=2026-05-12) Cloud GTM ### 5 Tips to convert more leads for your Google Cloud Marketplace listing Five actionable tips to convert more leads from your Google Cloud Marketplace listing — buyer journeys, demos, incentives, events, and AI. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Sep 30, 2024 ](/resources/blog/5-tips-to-convert-more-leads-for-your-google-cloud-marketplace-listing/) [ ![Turbocharge Your GTM Strategy: How Suger on Azure Marketplace Empowers ISVs for Success](/blog/migrated/e3ede23821b7ed9a.png?v=2026-05-12) Azure ### Turbocharge Your GTM Strategy: How Suger on Azure Marketplace Empowers ISVs for Success How MACC and Azure Marketplace work together — and how ISVs maximize revenue and scale GTM success through them, powered by Suger. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 23, 2024 ](/resources/blog/turbocharge-your-gtm-strategy-how-suger-on-azure-marketplace-empowers-isvs-for-success/) [ ![Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success](/blog/migrated/61c9c4bb82e2b6ae.png?v=2026-05-12) Azure ### Maximizing Product Visibility on Azure Marketplaces with Suger: Strategies for Success Key strategies for launching on Azure Marketplace — from listing to co-sell and marketing programs — to maximize visibility and growth. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 23, 2024 ](/resources/blog/maximizing-product-visibility-on-azure-marketplaces-with-suger-strategies-for-success/) [ ![5 Reasons to Grow Revenue on Google Cloud Marketplace](/blog/migrated/363ab6afb776fef0.png?v=2026-05-12) Cloud GTM ### 5 Reasons to Grow Revenue on Google Cloud Marketplace Five ways Google Cloud Marketplace helps AI startups expand reach, streamline sales, and tap Google's AI ecosystem for growth. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 14, 2024 ](/resources/blog/5-reasons-to-grow-revenue-on-google-cloud-marketplace/) [ ![A Step-by-Step Guide | How to list product on Google Cloud Marketplace](/blog/migrated/0a6233b6839e6209.png?v=2026-05-12) Feature release ### A Step-by-Step Guide | How to list product on Google Cloud Marketplace Step-by-step guide to listing your product on Google Cloud Marketplace — for a smooth launch and faster revenue growth. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 14, 2024 ](/resources/blog/how-to-list-product-on-google-cloud-marketplace/) [ ![Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide](/blog/migrated/37599494729f07bd.png?v=2026-05-12) Feature release ### Mastering the Google Cloud Marketplace: Alliance Leader’s Ultimate Guide The alliance leader's guide to GCP Marketplace: benefits, requirements, Suger integration, and steps to launch successfully. ![Samantha Ho](/authors/samantha-ho.jpg "Samantha Ho")Aug 14, 2024 ](/resources/blog/mastering-the-google-cloud-marketplace-alliance-leaders-ultimate-guide/) [All Suger blog articles](/resources/blog/) ### Stay Updated Get the latest Cloud GTM insights, product updates, and marketplace strategies delivered to your inbox.