--- title: "Articles by Sabrina Xie | Suger Blog" url: https://www.suger.io/resources/blog/author/sabrina-xie/ canonical: https://www.suger.io/resources/blog/author/sabrina-xie/ type: Blog description: "Sabrina Xie covers cloud provider co-sell, partner funding on the Suger blog — cloud marketplace GTM, co-sell, and billing for ISVs." --- # Articles by Sabrina Xie | Suger Blog > Canonical HTML version: https://www.suger.io/resources/blog/author/sabrina-xie/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. [Blog](/resources/blog/) 6. / 7. Sabrina Xie ![Sabrina Xie](/authors/sabrina-xie.jpg) Covers Co-sell, partnerships and the channel # Sabrina Xie Sabrina Xie covers co-sell and the channel — cloud provider co-sell programs, partner funding, resale offers across AWS, Microsoft, and Google Cloud, deal registration, and the partner relationship management underneath it. - cloud provider co-sell - partner funding - resale offers (CPPO, MPO) - deal registration - PRM 16 articles [ ![The AWS ISV Partner Path Is Now the Software Path](/images/blog/aws-isv-partner-path/hero.png) AWS ### The AWS ISV Partner Path Is Now the Software Path AWS renamed the ISV Path to the Software Path, and the rename is the least interesting part. What matters is which stage you are at, and what each one actually unlocks. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 9, 2026 ](/resources/blog/aws-isv-partner-path/) [ ![Partner-Sourced vs Partner-Influenced Revenue](/images/blog/partner-sourced-vs-partner-influenced/hero.png) PRM ### Partner-Sourced vs Partner-Influenced Revenue Every partnerships leader has been asked to prove partner revenue is real. The answer depends on a distinction most teams have never written down — and cannot defend when a CFO pushes. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 9, 2026 ](/resources/blog/partner-sourced-vs-partner-influenced/) [ ![AWS Partner Funding: POC, MDF, ISV Workload, PIF](/images/blog/aws-partner-funding-programs/hero.png) AWS ### AWS Partner Funding: POC, MDF, ISV Workload, PIF Four AWS partner funding programs, four different jobs. Here's which one fits which deal stage — and why the funding request usually fails on the opportunity, not the form. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 6, 2026 ](/resources/blog/aws-partner-funding-programs/) [ ![CPPO vs MPO: Reselling on the Cloud Marketplaces](/images/blog/cppo-vs-mpo-multiparty-private-offers/hero.png) Cloud GTM ### CPPO vs MPO: Reselling on the Cloud Marketplaces AWS calls it CPPO, Microsoft calls it a multiparty private offer, Google calls it a reseller plan — and CSP isn't any of them. The cross-cloud resell map, side by side. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 6, 2026 ](/resources/blog/cppo-vs-mpo-multiparty-private-offers/) [ ![Bringing Resellers Into Google Cloud Marketplace](/images/blog/resellers-on-google-cloud-marketplace/hero.png) GCP ### Bringing Resellers Into Google Cloud Marketplace Google doesn't do CPPO. It does reseller private offer plans — templates you publish, a reseller accepts, and then sells from. Here's what transfers from AWS and what doesn't. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 6, 2026 ](/resources/blog/resellers-on-google-cloud-marketplace/) [ ![AWS ACE: A Practical Co-Sell Guide for ISVs](/images/blog/aws-ace-guide-for-isv-sellers/hero.png) AWS ### AWS ACE: A Practical Co-Sell Guide for ISVs AWS ACE is how ISVs co-sell with AWS. Here's how APN Customer Engagements work, and how to run them without living in Partner Central. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 5, 2026 ](/resources/blog/aws-ace-guide-for-isv-sellers/) [ ![Deal Registration Software: A Guide for ISVs](/images/blog/prm-journeys-keep-partners-engaged/hero.png) Cloud GTM ### Deal Registration Software: A Guide for ISVs How deal registration software works for channel partners: the lifecycle from submission to transaction, and the four points where registrations get lost. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 3, 2026 ](/resources/blog/deal-registration-software-for-isvs/) [ ![Partner Relationship Management Software for ISVs](/images/blog/partner-relationship-management/hero.png) Cloud GTM ### Partner Relationship Management Software for ISVs What PRM software does, when ISVs actually need it, and why marketplace sellers need PRM that resolves deals against AWS, Azure and GCP. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 3, 2026 ](/resources/blog/partner-relationship-management-software-for-isvs/) [ ![AWS Now Decides Whether You Get a Rep. Here's How That Decision Gets Made.](/images/blog/aws-decides-whether-you-get-a-rep/hero.png) AWS ### AWS Now Decides Whether You Get a Rep. Here's How That Decision Gets Made. AWS Partner Central agents now score every co-sell opportunity and route it to a motion. Here's what actually moves the score — and the three things we shipped so your referrals clear the bar before you submit. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Jul 29, 2026 ](/resources/blog/aws-decides-whether-you-get-a-rep/) [ ![Partnerships 101: Build a Winning Co-Sell Motion with AWS, Azure & GCP](/blog/migrated/54687d32e77bf17c.png?v=2026-05-12) Alliances ### Partnerships 101: Build a Winning Co-Sell Motion with AWS, Azure & GCP Partnerships & Alliance Leaders guide to scale co-sell: proven strategies for driving marketplace revenue and winning with AWS, Azure & GCP account teams. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Feb 5, 2026 ](/resources/blog/partnerships-101-build-a-winning-co-sell-motion-with-aws-azure-gcp/) [ ![Getting Started Co-sell Journey in Cloud Marketplace](/blog/migrated/998c9929deedd14f.png?v=2026-05-12) AWS ### Getting Started Co-sell Journey in Cloud Marketplace Getting started with co-sell in cloud marketplaces — how Suger helps you simplify the journey and optimize your sales process for growth. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Jan 17, 2025 ](/resources/blog/getting-started-co-sell-journey-in-cloud-marketplace/) [ ![The Growing Role of Channel Partners in Cloud Marketplaces](/blog/migrated/8ebb798ab84de321.png?v=2026-05-12) Cloud GTM ### The Growing Role of Channel Partners in Cloud Marketplaces Suger's reseller private offer capabilities empower channel partners to drive growth across AWS, Azure, and GCP CPPO models. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Oct 7, 2024 ](/resources/blog/the-growing-role-of-channel-partners-in-cloud-marketplaces/) [ ![Suger Step-by-Step Guide for Managing CPPO Across AWS, Azure, and GCP Marketplaces](/blog/migrated/f9dd111907d9db64.jpg?v=2026-05-12) AWS ### Suger Step-by-Step Guide for Managing CPPO Across AWS, Azure, and GCP Marketplaces Step-by-step guide to managing CPPO across AWS, Azure, and GCP with Suger — one integrated platform for multi-cloud reseller offers. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Sep 25, 2024 ](/resources/blog/suger-step-by-step-guide-for-managing-cppo/) [ ![Accelerating Resell Growth with CPPO in the Cloud Marketplace](/blog/migrated/20d1172a309437f2.png?v=2026-05-12) Cloud GTM ### Accelerating Resell Growth with CPPO in the Cloud Marketplace How CPPO accelerates procurement, customizes pricing, and unlocks new revenue for ISVs and partners on AWS, Azure, and GCP marketplaces. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Sep 18, 2024 ](/resources/blog/accelerating-resell-growth-with-cppo-in-the-cloud-marketplace/) [ ![Unlock Up to $70K: ISVs roadmap to Earning Big in FY25](/blog/migrated/1d8f01291b3200d3.png?v=2026-05-12) Announcement ### Unlock Up to $70K: ISVs roadmap to Earning Big in FY25 ISV roadmap to Azure Marketplace growth in FY25 — including the Incentive Campaign offering up to $70,000 in rewards. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Aug 23, 2024 ](/resources/blog/unlock-up-to-70k-isvs-roadmap-to-earning-big-in-fy25/) [ ![How Suger Simplifies AWS Marketplace Listing and Co-Selling Management](/blog/migrated/d21985c5d2c6c87a.png?v=2026-05-12) AWS ### How Suger Simplifies AWS Marketplace Listing and Co-Selling Management Suger streamlines AWS Marketplace listings from technical validation to co-sell — reducing complexity and accelerating time-to-market for ISVs. ![Sabrina Xie](/authors/sabrina-xie.jpg "Sabrina Xie")Jul 16, 2024 ](/resources/blog/how-suger-simplifies-aws-marketplace-listings/) [All Suger blog articles](/resources/blog/) ### Stay Updated Get the latest Cloud GTM insights, product updates, and marketplace strategies delivered to your inbox.