--- title: "Articles by Gabriel Paiva | Suger Blog" url: https://www.suger.io/resources/blog/author/gabriel-paiva/ canonical: https://www.suger.io/resources/blog/author/gabriel-paiva/ type: Blog description: "Gabriel Paiva covers product releases, integrations, APIs and SDKs on the Suger blog — cloud marketplace GTM, co-sell, and billing for ISVs." --- # Articles by Gabriel Paiva | Suger Blog > Canonical HTML version: https://www.suger.io/resources/blog/author/gabriel-paiva/ 1. [Home](/) 2. / 3. [Resources](/resources/) 4. / 5. [Blog](/resources/blog/) 6. / 7. Gabriel Paiva ![Gabriel Paiva](/authors/gabriel-paiva.jpg) Covers Suger product and platform # Gabriel Paiva Product Lead, Suger Gabriel Paiva is a Product Lead at Suger. He writes the product notes — what shipped in the console, how the integrations and APIs behave, and what each release changes for the teams running marketplace operations. - product releases - integrations - APIs and SDKs - workflow automation - Suger AI 45 articles [ ![Marketplace Data in Salesforce: What to Sync](/images/blog/marketplace-data-in-salesforce/hero.png) Cloud GTM ### Marketplace Data in Salesforce: What to Sync Syncing everything from a marketplace into Salesforce creates a second source of truth that disagrees with the first. Here is the boundary that holds. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Aug 14, 2026 ](/resources/blog/marketplace-data-in-salesforce/) [ ![Marketplace Events and Webhooks: A Practical Guide](/images/blog/marketplace-events-and-webhooks/hero.png) Cloud GTM ### Marketplace Events and Webhooks: A Practical Guide Every marketplace subscription change arrives as an event, and two carry a deadline. Here is the full set, and what each one obliges you to do. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Aug 14, 2026 ](/resources/blog/marketplace-events-and-webhooks/) [ ![Running Cloud Marketplace Operations API-First](/images/blog/running-marketplace-operations-api-first/hero.png) Cloud GTM ### Running Cloud Marketplace Operations API-First Console-driven marketplace operations stop scaling sooner than teams expect. What moves to an API first, and what should stay a human decision. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Aug 14, 2026 ](/resources/blog/running-marketplace-operations-api-first/) [ ![Product Updates: June 2026](/images/blog/product-updates-june-2026/hero.png) Product Update ### Product Updates: June 2026 What shipped in Suger June 2026: the Co-Sell MCP, Collaboration Score, AI field-mapping prompts, SCA goal tracking, and AWS Bedrock, Vertex AI & Azure AI Foundry. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jun 26, 2026 ](/resources/blog/product-updates-june-2026/) [ ![Meet Suger AI: The In-Product Copilot for Marketplace Ops](/images/blog/meet-suger-ai-the-in-product-copilot/hero.gif) AI ### Meet Suger AI: The In-Product Copilot for Marketplace Ops Suger AI is an in-product copilot that queries your offers, diagnoses failures, fills forms, and navigates your console — without leaving the page. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 22, 2026 ](/resources/blog/meet-suger-ai-the-in-product-copilot/) [ ![Product Updates: April 2026](/images/blog/product-updates-april-2026/image7.png) Product Update ### Product Updates: April 2026 What shipped in Suger April 2026: Suger MCP, AI mapping for co-sell and funding, Account Mapping, AWS funding insights, and the Co-Sell Metrics Dashboard. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Apr 30, 2026 ](/resources/blog/product-updates-april-2026/) [ ![Product Updates: March 2026](/images/blog/product-updates-march-2026/image2.png) Product Update ### Product Updates: March 2026 Suger March 2026: AWS Partner Central agents, redesigned widget, Seller Prime dashboards, three new funding types, SCABA, and more. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Mar 26, 2026 ](/resources/blog/product-updates-march-2026/) [ ![Product Updates: February 2026](/blog/migrated/51affae49db16703.png?v=2026-05-12) Product Update ### Product Updates: February 2026 Suger Feb 2026: multi-partner AWS co-sell, Buy with AWS marketing insights, offer history in Salesforce, Azure application product offer. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Feb 19, 2026 ](/resources/blog/product-updates-february-2026/) [ ![Product Updates: January 2026](/blog/migrated/21bad71f5f38053a.png?v=2026-05-12) Product Update ### Product Updates: January 2026 See what’s new in Suger January 2026: multi-partner Azure referrals, cross-cloud marketplace dashboards, and co-sell partner analytics. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jan 26, 2026 ](/resources/blog/product-updates-january-2026/) [ ![Product Updates: Winter 2025](/blog/migrated/72311a755bf672b7.png?v=2026-05-12) Product Update ### Product Updates: Winter 2025 Discover what shipped in Suger’s Winter 2025 release: CRM enrichment, AWS funding, Snowflake Marketplace, and HubSpot improvements. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jan 12, 2026 ](/resources/blog/product-updates-winter-2025/) [ ![Buyer Intent Signals for Cloud Marketplaces](/blog/migrated/9040cf784959e928.png?v=2026-05-12) Feature release ### Buyer Intent Signals for Cloud Marketplaces Target high-propensity buyers on AWS, Azure, and GCP. Leverage intent signals to build smarter outreach and GTM strategies. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 22, 2025 ](/resources/blog/buyer-intent-signals/) [ ![Product Updates: September 2025](/blog/migrated/ec63c004252d640b.png?v=2026-05-12) Feature release ### Product Updates: September 2025 Refreshed console, smarter co-sell collaboration, streamlined offer management, expanded HubSpot support, and other platform upgrades. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Oct 6, 2025 ](/resources/blog/product-updates-september-2025/) [ ![Product Updates: August 2025](/blog/migrated/09b785b438590f12.png?v=2026-05-12) Feature release ### Product Updates: August 2025 New dashboards, table and reporting enhancements, reseller CPPOs in Salesforce, Referral-to-Opportunity linking, and Entitlement-to-Opportunity linking. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Sep 2, 2025 ](/resources/blog/product-updates-august-2025/) [ ![Product Updates: July 2025](/blog/migrated/ba138d130552067a.png?v=2026-05-12) Feature release ### Product Updates: July 2025 Including enhanced analytics, data enrichment, global search, ACE Partner Central API capabilities, and major Hubspot upgrades. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Aug 4, 2025 ](/resources/blog/product-updates-july-2025/) [ ![Launching Data Export: Your Central Hub for Reports & Raw Data](/blog/migrated/38bb74508ba50264.png?v=2026-05-12) Feature release ### Launching Data Export: Your Central Hub for Reports & Raw Data Centralized hub for flexible, automated data export and reporting, supporting various formats and destinations for analytics. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jul 11, 2025 ](/resources/blog/data-export-hub/) [ ![More Flexibility for GCP Marketplace Offers](/blog/migrated/57a2a969e4d17d7b.png?v=2026-05-12) Feature release ### More Flexibility for GCP Marketplace Offers New features in GCP Marketplace: Create private offers for professional services, manage multiple flat fee offers, and utilize Vendor Net Revenue Schedule. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jul 11, 2025 ](/resources/blog/product-update-for-gcp-marketplace/) [ ![Faster Collaboration, Stronger Branding: Meet Suger’s Custom Email Builder!](/blog/migrated/49ad10cf1d7d25c5.png?v=2026-05-12) Feature release ### Faster Collaboration, Stronger Branding: Meet Suger’s Custom Email Builder! With Suger’s upgraded email notification feature, you can now easily edit, configure & test the custom emails for all notification types. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 15, 2025 ](/resources/blog/customer-email-template/) [ ![New:  JumpCloud OIDC SSO Is Now Available in Suger](/blog/migrated/ba33836db7bb601d.png?v=2026-05-12) Feature release ### New:  JumpCloud OIDC SSO Is Now Available in Suger Securely manage team logins with centralized access control and seamless authentication setup. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 8, 2025 ](/resources/blog/jumpcloud-sso-in-suger/) [ ![New: Flexible Billing Now Live for Azure Private Offers](/blog/migrated/97bb2d1e142ef427.png?v=2026-05-12) Feature release ### New: Flexible Billing Now Live for Azure Private Offers Azure Marketplace flexible billing helps sellers close larger deals faster — aligning payment terms with enterprise buyer budgets. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 5, 2025 ](/resources/blog/azure-flexible-billing/) [ ![New at Suger: View Timestamps in Your Local Time Zone](/blog/migrated/05520d0bbcb7d140.png?v=2026-05-12) Feature release ### New at Suger: View Timestamps in Your Local Time Zone See all timestamps in your local time zone for clearer tracking, faster decisions, and easier collaboration across global teams. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 5, 2025 ](/resources/blog/local-time-zone-timestamps/) [ ![Track Your Deal Status with the Suger Offer Status Bar](/blog/migrated/66a55bfccdaa8ad5.png?v=2026-05-12) Feature release ### Track Your Deal Status with the Suger Offer Status Bar Discover the Suger Offer Status Bar, track AWS Marketplace deal progress in real time, from draft to acceptance, without chasing emails or dashboards. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 5, 2025 ](/resources/blog/offer-bar-status/) [ ![Co-Sell Settings Enhancements Are Here: Auto-Share, Accept, Delete](/blog/migrated/c2d75a5bf9685391.png?v=2026-05-12) Feature release ### Co-Sell Settings Enhancements Are Here: Auto-Share, Accept, Delete Discover how Suger’s enhanced Co-Sell Settings let teams manage inbound and outbound referrals across clouds with a simple toggle. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")May 1, 2025 ](/resources/blog/co-sell-settings-enhancements/) [ ![Meet Suger Workflows: A Smarter Way to Extend and Automate Your Cloud Ops](/blog/migrated/5082ca1ef13e9f0d.png?v=2026-05-12) Feature release ### Meet Suger Workflows: A Smarter Way to Extend and Automate Your Cloud Ops Discover how to automate manual GTM tasks with Suger Workflows. Connect Salesforce, Stripe, NetSuite, and more to scale faster without manual busywork. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Apr 17, 2025 ](/resources/blog/suger-workflow-automation/) [ ![How Suger Simplifies Multi-Currency Transactions for AWS Marketplace](/blog/migrated/3c998190ce2d17a0.png?v=2026-05-12) Feature release ### How Suger Simplifies Multi-Currency Transactions for AWS Marketplace Suger now supports multi-currency transactions for AWS Marketplace offers, simplifying global sales and payment processes for sellers and channel partners. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Apr 11, 2025 ](/resources/blog/multi-currency-transactions-on-aws-marketplace/) [ ![Suger x Salesforce Enhancements: Supercharge Your Marketplace & Co-Sell Workflows](/blog/migrated/f7f15bcb91938161.png?v=2026-05-12) Feature release ### Suger x Salesforce Enhancements: Supercharge Your Marketplace & Co-Sell Workflows New Salesforce enhancements from Suger simplify marketplace selling & co-sell workflows—boosting efficiency & visibility. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Apr 2, 2025 ](/resources/blog/suger-salesforce-enhancements/) [ ![Automated Workflows for Cloud Marketplace Management](/blog/migrated/e50037294470a331.png?v=2026-05-12) Workflow Automations ### Automated Workflows for Cloud Marketplace Management Cloud marketplace ops are messy. Suger's automation keeps systems in sync, without entering an engineering backlog — so you can scale faster. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Mar 7, 2025 ](/resources/blog/automated-workflows-for-cloud-marketplace-management/) [ ![Suger Analytics: Breaking Down Data Silos, Driving Intelligent Decisions](/blog/migrated/d5d68939982e5a99.png?v=2026-05-12) Feature release ### Suger Analytics: Breaking Down Data Silos, Driving Intelligent Decisions Suger Analytics unifies diverse data sources for intelligent decisions — pre-built insights plus flexible custom analysis for revenue growth. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Feb 24, 2025 ](/resources/blog/suger-analytics/) [ ![Simplify Multi-Account Management on AWS Marketplace with Suger](/blog/migrated/7b2fbff0b6e011f4.png?v=2026-05-12) Feature release ### Simplify Multi-Account Management on AWS Marketplace with Suger New feature: multiple AWS Marketplace integrations under the same Suger organization! ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Feb 20, 2025 ](/resources/blog/multiple-aws-marketplace-integrations/) [ ![Co-Selling with the Suger: Do More Deals, Less Work in Hubspot CRM](/blog/migrated/19e628e650d0ed5d.png?v=2026-05-12) Feature release ### Co-Selling with the Suger: Do More Deals, Less Work in Hubspot CRM Streamline co-selling in HubSpot with the Suger Co-Sell App — automate referrals, improve pipeline accuracy, and boost multi-cloud revenue. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Feb 5, 2025 ](/resources/blog/suger-cosell-hubspot-app/) [ ![Connect Suger directly to Okta for seamless identity & access management](/blog/migrated/05d2e4dea5146e82.png?v=2026-05-12) Feature release ### Connect Suger directly to Okta for seamless identity & access management Suger's Okta integration streamlines identity and access management — automated user provisioning, centralized management, and security. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 20, 2024 ](/resources/blog/suger-to-okta/) [ ![How Suger Differentiates Through Powerful APIs and SDKs](/blog/migrated/f0ebf2faa2e54ef8.jpg?v=2026-05-12) Feature release ### How Suger Differentiates Through Powerful APIs and SDKs How Suger's powerful APIs and SDKs simplify cloud marketplace selling — automation, integration, and growth on AWS, Azure, and GCP. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 20, 2024 ](/resources/blog/suger-powerful-apis-and-sdks/) [ ![5 Reasons to Transition to AWS EventBridge from SNS](/blog/migrated/d644aa37c781ff26.png?v=2026-05-12) AWS ### 5 Reasons to Transition to AWS EventBridge from SNS Transition to AWS EventBridge from SNS for advanced automation, integration, and centralized event management. Simplify migration with Suger’s platform. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 13, 2024 ](/resources/blog/5-reasons-to-transition-to-aws-eventbridge-from-sns/) [ ![It’s Time to Transition to AWS EventBridge: Simplify the Shift with Suger](/blog/migrated/820b8acff0cf4d90.png?v=2026-05-12) AWS ### It’s Time to Transition to AWS EventBridge: Simplify the Shift with Suger Simplify your AWS EventBridge transition with Suger. Save time, reduce maintenance, and focus on growth. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 12, 2024 ](/resources/blog/simplify-the-shift-to-eventbridge-with-suger/) [ ![Suger is thrilled to be the AWS Launch Partner for “Buy with AWS”!](/blog/migrated/3b1ee0013b10a66e.png?v=2026-05-12) AWS ### Suger is thrilled to be the AWS Launch Partner for “Buy with AWS”! Suger is an AWS launch partner for Buy with AWS — enabling seamless discovery and procurement on Marketplace sellers' websites. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Dec 10, 2024 ](/resources/blog/buy-with-aws-launch/) [ ![Rapid Global Launch Across Multiple Regions: How Suger Simplifies Multi-Currency Transactions](/blog/migrated/3567ab8e4b65f334.png?v=2026-05-12) Feature release ### Rapid Global Launch Across Multiple Regions: How Suger Simplifies Multi-Currency Transactions Suger's multi-currency support, customized offers, and automated billing help ISVs accelerate global sales cycles and boost revenue. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Nov 21, 2024 ](/resources/blog/multi-currency-private-offers-and-disbursements/) [ ![Suger Product Update: Netsuite and Snowflake](/blog/migrated/851d23956ad25f9c.png?v=2026-05-12) Feature release ### Suger Product Update: Netsuite and Snowflake Enhance your cloud journey with Suger’s new integrations for NetSuite and Snowflake, offering seamless ERP management and real-time data streaming. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Nov 13, 2024 ](/resources/blog/integrate-with-netsuite-and-snowflake/) [ ![Meet Suger AI for Instant AWS, Azure, and GCP Marketplace Listings!](/blog/migrated/4e2c1055b9f8ee7a.gif?v=2026-05-12) Feature release ### Meet Suger AI for Instant AWS, Azure, and GCP Marketplace Listings! Suger AI Auto-Fill streamlines AWS, Azure, and GCP listings — auto-populating product details from your website for fast, accurate launches. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Nov 4, 2024 ](/resources/blog/suger-ai-auto-fill/) [ ![Suger Product Update: QuickBooks and Stripe Integrations](/blog/migrated/9133006cf4338149.png?v=2026-05-12) Feature release ### Suger Product Update: QuickBooks and Stripe Integrations Suger's new QuickBooks and Stripe integrations streamline financial workflows, automate billing, and manage payments in one platform. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Nov 4, 2024 ](/resources/blog/suger-product-update-quickbooks-and-stripe-integrations/) [ ![Scale Your Business with Suger’s Workflow Automation Solutions](/blog/migrated/525eb69ba48642eb.png?v=2026-05-12) Feature release ### Scale Your Business with Suger’s Workflow Automation Solutions Streamline complex workflows and automate revenue operations with Suger’s seamless integrations. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Oct 25, 2024 ](/resources/blog/scale-your-business-with-sugers-workflow-automation-solutions/) [ ![Drive Efficiency and Collaboration with Custom Notifications in Suger](/blog/migrated/22a2814b9680d289.png?v=2026-05-12) Feature release ### Drive Efficiency and Collaboration with Custom Notifications in Suger Custom notifications in Suger — real-time alerts and Slack, Teams, and email integrations for cloud marketplace ops. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Oct 7, 2024 ](/resources/blog/custom-notifications-in-suger/) [ ![Scale Cloud marketplace Sales Simple with Suger’s Salesforce Connector](/blog/migrated/f0c041a3bc106f64.png?v=2026-05-12) Feature release ### Scale Cloud marketplace Sales Simple with Suger’s Salesforce Connector Scale cloud marketplace sales with Suger's Salesforce Connector — automating co-sell workflows and unlocking real-time pipeline visibility. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Sep 25, 2024 ](/resources/blog/scale-cloud-marketplace-sales-simple-with-sugers-salesforce-connector/) [ Feature release ### Unlock the Power of Private Offers: Maximizing Value on Cloud Marketplaces Discover the benefits of private offers in cloud marketplaces and how they can optimize your cloud procurement strategy. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Sep 17, 2024 ](/resources/blog/unlock-the-power-of-private-offers-maximizing-value-on-cloud-marketplaces/) [ Feature release ### How Suger’s Data & Integration Capabilities Drive Co-Sell Success Suger's automation and integration capabilities boost co-sell partnerships and streamline revenue operations for cloud marketplace success. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Sep 10, 2024 ](/resources/blog/how-sugers-data-integration-capabilities-drive-co-sell-success/) [ ![Summer 2024 Release | Custom filters, flexible pricing models and more](/blog/migrated/8bac7eaea49bcb6a.png?v=2026-05-12) Feature release ### Summer 2024 Release | Custom filters, flexible pricing models and more Suger Summer 2024 release: enhanced pricing flexibility, custom filters, and billing improvements to optimize revenue and satisfaction. ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Jul 29, 2024 ](/resources/blog/summer-2024-release/) [ ![Migrate to Suger, Easy & Risk-Free](/blog/migrated/0522b76bd23182a4.jpg?v=2026-05-12) Announcement ### Migrate to Suger, Easy & Risk-Free Migrate your cloud marketplace integrations and operations to Suger seamlessly, Risk Free & No Extra Fee ![Gabriel Paiva](/authors/gabriel-paiva.jpg "Gabriel Paiva")Mar 21, 2024 ](/resources/blog/migrate-to-suger/) [All Suger blog articles](/resources/blog/) ### Stay Updated Get the latest Cloud GTM insights, product updates, and marketplace strategies delivered to your inbox.