--- title: "Suger PRM: Partner Relationship Management Platform" url: https://www.suger.io/prm/ canonical: https://www.suger.io/prm/ type: Company description: "Suger PRM runs deal registration, co-sell, commissions, and partner enablement in one platform — for VARs, GSIs, resellers, and ISVs, under your brand." --- # Suger PRM: Partner Relationship Management Platform > Canonical HTML version: https://www.suger.io/prm/ Partner Relationship Management # One platform for every partnership. Suger Partner Relationship Management (PRM) runs deal registration, co-sell, commissions, and enablement in the same platform you already use for co-selling with the hyperscalers. Now Suger covers co-selling with VARs, GSIs, resellers, and ISVs. [Get a Demo](/schedule-demo/) [Contact Sales](/contact-us/) ![Suger PRM partner commission plans and automated payouts](/prm/commission-plans-poster.jpg) ![Partner deal registration from the CRM, no portal login](/prm/deal-registration-poster.jpg) ![Partner revenue and attribution across hyperscalers and channel partners](/prm/partner-revenue.png) - * * * - * * * - * * * - * * * - * * * Marketplace-native co-sell ## Capture every partner deal in one motion Run deal registration and co-sell for every partner type from the same workspace you already use for hyperscaler marketplace and co-sell. Partners submit deals through a public form with no portal login, and the opportunity lands in Salesforce or HubSpot automatically. ![Outbound partner deal registration from the CRM](/prm/deal-registration-poster.jpg) ![Auto-created opportunity in Salesforce / HubSpot](/prm/crm-opportunity.png) ![Native co-sell for non-marketplace partners](/prm/native-cosell-poster.jpg) ![Partner revenue and attribution across hyperscalers and channel partners](/prm/partner-revenue.png) Commissions & payouts ## Pay partners accurately, automatically Set commission plans once and Suger calculates payouts the moment a deal closes. Override any deal when you need to, run SPIFFs and SPFs out of the box, and track the full payout lifecycle in one place. ![Commission plan templates with overrides and SPIFF/SPF programs](/prm/commission-plans-poster.jpg) ![Automatic commission calculation and payout lifecycle tracking](/prm/payout-lifecycle.png) White-label partner portal ## A partner portal that looks entirely like yours Run your entire partner program under your own domain and brand, so partners never see Suger anywhere. The portal goes live in under five days with no implementation fee, and many partners register deals without ever logging in. Key features - Custom domain, logo, and colors in every view - SSO / SAML through your own identity provider - Deal registration in under two clicks - Live in under five days, no implementation fee ![Suger PRM white-label partner portal under your own domain and brand](/prm/white-label-portal-poster.jpg) Partner LMS & enablement ## Train and certify partners to sell Give partners a branded content library and a full learning experience inside your portal. Build courses, quizzes, and certifications, then track completion and time to certification per partner and organization. Key features - Branded partner content library with access controls - Course, quiz, and certification builder\* - SCORM upload to migrate existing content\* - Certification tracking and LMS reporting\* ![Suger PRM partner LMS, courses, and certification tracking](/prm/partner-lms-poster.jpg) Partner management & analytics ## Run the program and prove its value Manage every partner type in one workspace and produce the reporting that justifies the program each quarter. Track partner health, coordinate work across both teams, and surface what to do next. Key features - Task management for internal and partner stakeholders - Partner records, health scores, and sentiment\* - Onboarding workflows and partner tiering\* - AI-driven partner performance insights\* ![Suger PRM partner management workspace and program analytics](/prm/partner-analytics.png) Explore Suger PRM ## Go deeper on any part of the partner program Each capability has its own page covering how it works, what partners see, and where it connects to your CRM. [ ### Deal registration How partners register deals in under two clicks with no portal login, and how those deals land in your CRM. Explore deal registration](/prm/deal-registration/)[ ### Commissions & payouts Commission plans, per-deal overrides, SPIFF and SPF programs, and the full payout lifecycle. Explore commissions](/prm/commissions/)[ ### White-label partner portal Your domain, your brand, your identity provider — partners never see Suger anywhere. Explore the partner portal](/prm/partner-portal/)[ ### Partner journeys Step-by-step onboarding playbooks assigned per partner, with progress tracking on both sides. Explore journeys](/prm/journeys/)[ ### Partner training Build courses or upload SCORM packages, then track enrolment and completion by partner. Explore partner training](/prm/partner-training/)[ ### Certifications Let partners prove the training landed, and report on time to certification. Explore certifications](/prm/certifications/) ## Powering the future of partner revenue. [Get a Demo](/schedule-demo/) [Contact Sales](/contact-us/) ## Frequently asked questions Everything you need to know about Suger PRM What is a PRM (partner relationship management) platform? + A PRM platform is software for running a partner program: registering partner deals, managing co-sell, paying commissions, and certifying partners in one place, instead of across spreadsheets, email, and your CRM. Suger PRM does this for VARs, GSIs, resellers, and ISV partners under your own brand. Do I need a cloud marketplace to use a PRM? + No. Suger PRM works for any partner type, including partners and deals that never touch a marketplace. It's the only PRM that also runs inside your hyperscaler marketplace co-sell motion, so if you already co-sell on AWS, Azure, or GCP, channel partners run in the same workspace. How much does PRM software cost? + Suger PRM is priced by the number of partner connections you manage, not per seat, starting at $12k/year with unlimited internal users included. A connection is one partner organization, so pricing scales with your network size rather than your headcount. There's no implementation fee. What's the best PRM for SaaS companies? + The right PRM for a SaaS company handles co-sell, deal registration, commissions, and enablement together, connects to Salesforce or HubSpot, and white-labels to your brand. Suger PRM does all of this and is the only one built into cloud marketplace co-sell, which matters if you sell through AWS, Azure, or GCP. How do I set up a partner deal registration process? + The fastest setup is a tool that captures deals without making partners log into a portal. With Suger PRM, partners register through a public form or a branded email alias, the deal auto-creates as an opportunity in Salesforce or HubSpot, and approval routing runs by partner tier, geography, or type. What is a white-label partner portal? + A white-label partner portal is a partner-facing site that runs on your own domain with your branding, so partners never see the vendor behind it. Suger PRM's portal uses your domain, logo, colors, and sender identity on every page and email, goes live in under five days, and costs nothing to implement. PRM vs spreadsheets: when do I need partner management software? + Once partner deals, commissions, and data start living in three disagreeing places (your CRM, a marketplace console, and a comp spreadsheet), a PRM consolidates them into one system. The trigger is usually deal registration breaking down: if reps need more than two clicks to register a deal, they stop doing it. Can partners register deals without logging in? + Yes. With Suger PRM, partners submit deals through a public form on your site or by sending a branded email alias, with no portal login required. Registration takes under two clicks, the deal lands in your pipeline automatically, and the partner gets a confirmation from your brand. Does Suger PRM integrate with Salesforce and HubSpot? + Yes. Suger PRM has bi-directional sync with both Salesforce and HubSpot, auto-creating opportunities from registered deals and keeping co-sell fields current. A full REST API covers custom integrations, and a Chrome extension handles outbound deal registration and Salesforce auto-fill. How do I manage co-sell with channel partners? + Co-sell management means getting partner-sourced deals into your pipeline and tracking them to close. Suger PRM runs native co-sell for every partner type, with a neutral Salesforce attribution view, ISV-to-ISV referral tracking, and board-ready partner revenue reporting, alongside or independent of any marketplace. What's the best PRM software? + The strongest fit for teams running both cloud marketplace co-sell and traditional channel partners is one platform that covers both motions. Suger PRM is the only PRM built into hyperscaler marketplace co-sell, and it also runs VARs, GSIs, resellers, and ISV partners that never touch a marketplace. \*Some features might be in beta. Reach out to learn more.