--- title: "Cloud GTM Platform for ISVs" url: https://www.suger.io/platform/ canonical: https://www.suger.io/platform/ type: Platform description: "Manage your cloud marketplace motion from one platform. Suger connects co-sell, listings, metering, and CRM to accelerate AWS, GCP, and Azure revenue." --- # Cloud GTM Platform for ISVs > Canonical HTML version: https://www.suger.io/platform/ # Everything you need to sell through cloud marketplaces. In one place. Suger brings listings, offers, co-sell, billing, and revenue intelligence into a single platform across AWS, Azure, and GCP, with the AI & Intelligence you need to scale your Cloud GTM. [Get a Demo](/schedule-demo/) [See how the console works](https://doc.suger.io/get-started/navigate-console/) Suger — Cloud GTM Dashboard +12% 47 Active Listings +28% $4.2M Pipeline Revenue +34% 134 Co-Sell Deals +19% $1.8M Monthly Revenue Revenue by Marketplace Recent Activity AWS offer published 2m ago Azure co-sell approved 8m ago GCP listing synced 15m ago - * * * - * * * - * * * - * * * Why Suger ## Integrated product suite. Suger connects every motion of your Cloud GTM — from listing to revenue — so your team moves faster without adding complexity. [ ### Listings Publish and update listings across every cloud marketplace. AI generates the content, automated sync keeps it current. Explore ](/platform/product-listing/)[ ### Offers Create any deal type from your CRM or console. Pricing, payment schedules, and CRM field mapping flow through in one click. Explore ](/platform/private-offers/)[ ### Co-Sell Share referrals individually or in bulk straight from your CRM. Invite partners, track status, and keep every deal moving. Explore ](/platform/cosell/)[ ### Billing, Metering & Revenue Meter usage, generate invoices, and recognize revenue from a single system, from first transaction to disbursement. Explore ](/platform/billing-metering/) [Agreements →](/platform/agreements/) [Workflows →](/platform/workflows/) [AI & Intelligence →](/platform/ai-intelligence/) [Insulin →](/platform/insulin/) [Integrations →](/platform/integrations/) [Reporting →](/platform/reporting/) [Resale Offers →](/platform/resale-offers/) Cross-Workflow Capabilities ## Capabilities that run across your Cloud GTM Intelligence, AI, and reporting are embedded into every step of your marketplace operations. Suger — Cloud GTM Command Center Illustrative sample data — not customer results. +12 this week 24 Hot Intent Signals Auto-completed 156 AI Actions +28% QoQ $4.2M Revenue Tracked Revenue by Marketplace AWSAzureGCP Jan Dec Deal Pipeline Acme Corp Closing TechStart Negotiation DataFlow Discovery CloudNet Proposal AI Auto-Action 3 listings auto-updated • 2 offers pre-filled • 5 co-sell leads matched Live Intelligence Buyer intent 92 Partner match 3 reps AI Auto-fill listings Map offer fields Next-action recs Reporting Real-time dashboards across clouds Live Activity AWS offer published Azure co-sell synced Intelligence Buyer intent scoring, partner rep discovery AI Auto-fill, field mapping, next-action recs Reporting Real-time dashboards, marketplace analytics Live Activity Real-time sync across all clouds Enterprise Ready ## Built for enterprise. Enterprise-grade infrastructure so your marketplace operations scale with your business, from day one. Access Control SSO / SAML SCIM Provisioning Role-Based Access ### Security & Governance SSO, SCIM, RBAC, and custom auth domains. Enterprise-grade access control with fast, self-service setup. SOC 2 Type IIGDPR compliantCustom domains [See the full security and compliance controls](/resources/security/) Operations 99.9% uptime SLA ### Scale Without Compromise Multiple marketplace integrations per org. Workflow automation that replaces manual processes so you scale without adding headcount. Multi-org supportBulk operations99.9% uptime API & Integrations RESTGraphQLWebhooksSDK 25+ pre-built connectors ### Open Architecture Full API, SDK, webhooks, and data connectors. 25+ pre-built integrations with your CRM, billing, data, and productivity stack. REST & GraphQLWebhooks25+ integrations ![AWS](/logos/company/aws.svg)![Azure](/logos/company/azure.svg)![GCP](/logos/company/gcp.svg)![Salesforce](/logos/company/salesforce.svg)![HubSpot](/logos/company/hubspot.svg)![Stripe](/logos/company/stripe.svg)![NetSuite](/logos/company/netsuite.svg)![Slack](/logos/company/slack.svg)![Snowflake](/logos/company/snowflake.svg)![SOC 2](/logos/soc2-badge.svg)![GDPR](/logos/gdpr-badge.svg)![ISO 27001](/logos/iso27001-badge.svg) What customers say > "Suger transformed how we run our Cloud partnerships. It has eliminated manual overhead, unlocked new channels and helped to ensure our back office processes will be fit for the future." F Adam Hart Director of Strategic Alliances, Fireblocks 90% Less manual overhead 3x Faster channel activation 100% Back-office future-ready Integration Architecture ## How Suger connects to your systems. There are three ways in, and which one you need depends on whether your system is already a pre-built connector. Every workflow below links to the implementation guide that documents it. ### Pre-built connector The system is in the integrations directory. Authorize it once in Settings → Integrations and Suger handles the credentials, token refresh, and field mapping. Minutes, no engineering [Open Settings → Integrations](https://console.suger.io/settings?tab=integrations) ### Workflow builder You need custom orchestration between connected systems — branching, filtering, scheduled runs, or a webhook trigger — without writing a service. Hours, no-code [Build your first workflow](https://doc.suger.io/workflow/getting-started/) ### REST API and SDKs The system is not in the directory, or you are embedding Suger in your own product. Every console operation is available on the API. Engineering, API key or OAuth [Read the API reference](/resources/apis/) ### Which way the data moves Direction is the question worth asking before anything else — whether a system is read from, written to, or both. Workflow Direction Implementation guide CRM opportunities and co-sell referrals Two-way — Suger ↔ Salesforce / HubSpot [Salesforce setup](https://doc.suger.io/integrations/salesforce) Private offers created from CRM records CRM → Suger → marketplace [Private offer guide](https://doc.suger.io/get-started/private-offers/) Usage metering into marketplace billing Your metering system → Suger → marketplace [Metering guide](https://doc.suger.io/billing/metering/) Revenue and disbursement into finance Marketplace → Suger → NetSuite / QuickBooks [Revenue guide](https://doc.suger.io/revenue/overview/) Entitlement and offer alerts Suger → Slack / Teams / webhook [Notification setup](https://doc.suger.io/integrations/slack/) ### If you are building against the API Every console operation is available on the REST API. These are the facts you need before the first call. REST host https://api.suger.cloud Path shape /org/{orgId}/… Authentication API key or OAuth 2.0 Breaking changes 12 months' notice, on a new versioned host Connector-specific details — the exact permissions a connector requests, and how it behaves when a sync fails — are documented per connector. Start from the [integrations directory](/platform/integrations/), the [API reference](/resources/apis/), or ask us on a [working session](/schedule-demo/) against your own systems. ## Ready to run cloud GTM from one platform? Join 300+ software companies scaling their cloud marketplace revenue with Suger. [Get a Demo](/schedule-demo/) [Contact Sales](/contact-us/) ## Frequently Asked Questions Common questions about the Suger platform What does Suger's Cloud GTM platform include? + Suger's platform includes marketplace listing, co-sell automation, private offers, billing and metering, reporting, workflow automation, and 25+ integrations — all in one place. Which cloud marketplaces does Suger integrate with? + Suger integrates with six cloud marketplaces — AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, and Oracle — for unified multi-cloud operations. Does Suger integrate with my CRM? + Yes. Suger has deep integrations with Salesforce and HubSpot, allowing you to manage offers, co-sell submissions, and pipeline data directly from your CRM. How does Suger handle usage metering? + Suger automates usage metering across all cloud marketplaces, handling entitlements, metering records, and revenue reconciliation without engineering lift. Can I automate workflows in Suger? + Yes. Suger's no-code workflow engine lets you automate triggers, approvals, notifications, and multi-step processes across your entire GTM stack.