# Suger

> Suger automates Cloud GTM for ISVs selling on the AWS, Microsoft, Google Cloud, Snowflake, Alibaba Cloud, and Oracle marketplaces. The platform unifies marketplace listings, private offers, co-sell, billing, metering, partner management, and CRM sync into a single system, replacing fragmented marketplace consoles and manual processes.

Suger is used by 250+ software companies including Intel, Snowflake, Notion, Webflow, and Fivetran. Customers report 3x increase in marketplace deal volume and 140% higher contract values.

Numbers quoted across suger.io come from a single approved claims registry (src/data/claims.ts in the website repo), so counts here match what the site states elsewhere.

## Core pages

- [Homepage](https://www.suger.io/): Cloud GTM automation overview
- [Platform](https://www.suger.io/platform/): Complete platform capabilities — listing, co-sell, offers, billing, metering, reporting
- [About](https://www.suger.io/about/): Company background and mission
- [Pricing](https://www.suger.io/pricing/): Pricing tiers and plans
- [Why Suger](https://www.suger.io/why-suger/): Differentiation and customer outcomes
- [Schedule a Demo](https://www.suger.io/schedule-demo/): Book a personalized demo
- [Contact](https://www.suger.io/contact-us/): Contact sales or partnerships

## Platform capabilities

- [Product Listing](https://www.suger.io/platform/product-listing/): API-first marketplace listing automation
- [Co-Sell](https://www.suger.io/platform/cosell/): AWS ACE, Azure Partner Center, GCP Partner Advantage co-sell automation
- [Private Offers](https://www.suger.io/platform/private-offers/): Custom-priced agreement workflow
- [Agreements](https://www.suger.io/platform/agreements/): Marketplace agreement lifecycle
- [Billing & Metering](https://www.suger.io/platform/billing-metering/): Usage metering and revenue reconciliation
- [Workflows](https://www.suger.io/platform/workflows/): No-code marketplace automation
- [Integrations](https://www.suger.io/platform/integrations/): Salesforce, HubSpot, Stripe, Orb, Metronome, Lago
- [Reporting](https://www.suger.io/platform/reporting/): Cross-cloud marketplace analytics
- [AI Intelligence](https://www.suger.io/platform/ai-intelligence/): AI-powered deal insights and automation
- [Resale Offers](https://www.suger.io/platform/resale-offers/): Channel partner resale (CPPO / multiparty private offers)
- [MCP Server](https://www.suger.io/platform/mcp/): Remote MCP server exposing 128 Suger tools to any AI assistant — endpoint https://apiv2.suger.cloud/mcp, OAuth 2.1 with PKCE
- [Chrome Extension](https://www.suger.io/platform/chrome-extension/): AI side panel for marketplace operations in the browser
- [Buyer Service](https://www.suger.io/platform/buyer-service/): Procurement management for organizations buying through AWS Marketplace — vendors, private offers, entitlements, invoices, approvals

## PRM — partner relationship management

- [Suger PRM](https://www.suger.io/prm/): Deal registration, native co-sell, commissions and payouts, white-label partner portal, partner LMS and certifications, and partner analytics — for VARs, GSIs, resellers, and ISV partners, including partners that never touch a marketplace
- [Deal Registration](https://www.suger.io/prm/deal-registration/): Partner deal registration with no portal login, auto-created as a Salesforce or HubSpot opportunity
- [Commissions](https://www.suger.io/prm/commissions/): Commission plans, per-deal overrides, SPIFF and SPF programs, automatic payout on close
- [Partner Portal](https://www.suger.io/prm/partner-portal/): White-label partner portal on your own domain, brand, and identity provider
- [Journeys](https://www.suger.io/prm/journeys/): Step-by-step partner onboarding playbooks with progress tracking
- [Partner Training](https://www.suger.io/prm/partner-training/): Partner LMS — course builder, SCORM upload, enrolment and completion tracking
- [Certifications](https://www.suger.io/prm/certifications/): Partner certification tracking and earned certificates

## Insulin — AI workspace

- [Insulin Overview](https://www.suger.io/platform/insulin/): AI workspace for business and operations teams
- [Custom Apps](https://www.suger.io/platform/insulin/custom-apps/): Build internal tools and dashboards with AI
- [Inbox App](https://www.suger.io/platform/insulin/inbox-app/): AI-drafted replies and CRM automation from the inbox
- [Agents](https://www.suger.io/platform/insulin/agents/): Specialized AI assistants scoped to a task or business domain
- [Jobs](https://www.suger.io/platform/insulin/jobs/): Agent runs on a schedule, on demand, or triggered by a business event
- [Knowledge Bases](https://www.suger.io/platform/insulin/knowledge-bases/): Searchable repositories that ground agent answers in your own documents
- [Agent Marketplace](https://www.suger.io/platform/insulin/agent-marketplace/): Install reusable agents and skills per user or org-wide

## Solutions

- [Solutions hub](https://www.suger.io/solutions/): All cloud GTM solutions by marketplace, team, and stage
- [AWS Marketplace](https://www.suger.io/solutions/aws-marketplace/): AWS Marketplace listing and co-sell
- [GCP Marketplace](https://www.suger.io/solutions/gcp-marketplace/): Google Cloud Marketplace
- [Microsoft Marketplace](https://www.suger.io/solutions/microsoft-marketplace/): Azure Marketplace
- [Snowflake Marketplace](https://www.suger.io/solutions/snowflake-marketplace/): Data product and application listings, provider profile, private offers, CSV usage metering
- [Alibaba Cloud Marketplace](https://www.suger.io/solutions/alibaba-marketplace/): China domestic and international regions from one integration
- [Oracle Cloud Marketplace](https://www.suger.io/solutions/oracle-marketplace/): OCI-authenticated SaaS listing sync and private offer lifecycle
- [Alliances & Partnerships](https://www.suger.io/solutions/alliances-partnerships/): For alliance teams
- [RevOps](https://www.suger.io/solutions/revops/): For RevOps teams
- [Finance](https://www.suger.io/solutions/finance/): For finance teams
- [Deal Desk](https://www.suger.io/solutions/deal-desk/): For deal desk teams
- [Transform GTM](https://www.suger.io/solutions/transform-gtm/): GTM transformation playbook
- [Automate & Scale](https://www.suger.io/solutions/automate-scale/): Operational scale playbook

## Pillar guides

- [The Complete Guide to Cloud GTM for ISVs](https://www.suger.io/resources/guides/cloud-gtm/): Pillar operator playbook covering listing, co-sell, private offers, billing, and revenue ops across AWS, Azure, and GCP marketplaces
- [The Complete Guide to Selling on AWS Marketplace](https://www.suger.io/resources/guides/aws-marketplace/): AWS-specific guide covering listing types, ISV Accelerate, ACE co-sell, EDP/PPA drawdown, FTR, and metering
- [The Complete Guide to Selling on Azure Marketplace](https://www.suger.io/resources/guides/azure-marketplace/): Azure guide covering MACC drawdown, IP Co-Sell Ready, Partner Center, Transact vs List Only
- [The Complete Guide to Selling on Google Cloud Marketplace](https://www.suger.io/resources/guides/gcp-marketplace/): GCP guide covering CUDs, Partner Advantage, Procurement API, data/AI niche
- [The Co-Sell Playbook for Cloud GTM](https://www.suger.io/resources/guides/co-sell/): Co-sell mechanics across ACE, Partner Center, Partner Advantage with account mapping, comp neutrality, KPIs
- [Marketplace Billing & Revenue Operations](https://www.suger.io/resources/guides/marketplace-billing/): Finance guide on disbursement timing, fee netting, revenue recognition, metering, reconciliation

## Resources

- [Blog](https://www.suger.io/resources/blog/): Cloud GTM, marketplace, and co-sell articles
- [Customer Stories](https://www.suger.io/resources/customer-stories/): ISV case studies including Fireblocks, Zilliz, Memfault, Storyblok
- [Documentation](https://www.suger.io/resources/docs/): Technical documentation hub
- [API Reference](https://www.suger.io/resources/apis/): REST API for marketplace automation
- [SDKs](https://www.suger.io/resources/sdks/): Node.js, Python, Go, Java SDKs
- [Changelog](https://www.suger.io/resources/changelog/): Product release notes
- [Events](https://www.suger.io/resources/events/): Webinars, conferences, and Suger team events
- [Security](https://www.suger.io/resources/security/): SOC 2 Type II, GDPR, and security practices
- [AI & Agent Access](https://www.suger.io/resources/ai/): Search, per-page Markdown, llms-full.txt, and the MCP server for agents

## For AI agents

- Full text corpus: https://www.suger.io/llms-full.txt
- Per-page Markdown: append `/index.md` to any page URL (e.g. https://www.suger.io/platform/cosell/index.md)
- Search index (MiniSearch JSON): https://www.suger.io/search-index.json
- MCP endpoint (Streamable HTTP): https://www.suger.io/mcp — manifest: https://www.suger.io/.well-known/mcp.json

## Optional

- [Privacy Policy](https://www.suger.io/privacy/)
- [Terms of Service](https://www.suger.io/terms/)
- [GDPR](https://www.suger.io/gdpr/)
- [Status](https://www.suger.io/status/)
- [Support](https://www.suger.io/support/)