--- title: "Cloud Marketplace Automation" url: https://www.suger.io/ type: Company description: "Suger automates cloud GTM for ISVs selling on AWS, GCP, and Azure Marketplace. Streamline co-sell, private offers, metering, and CRM sync in one platform." --- # Cloud Marketplace Automation Cloud GTM Automation # | Your Cloud GTM on Autopilot. $6B+ Transactions · 300+ Teams · 5-star on G2 [Get a Demo](/schedule-demo/) ![Suger platform integrations diagram](/home/hero-diagram.svg) ![intel](/home/partners/intel.svg) ![notion](/home/partners/notion.svg) ![webflow](/home/partners/webflow.svg) ![glean](/home/partners/glean.svg) ![airtable](/home/partners/airtable.svg) ![fivetran](/home/partners/fivetran.svg) ![bmc](/home/partners/bmc.svg) ![launchdarkly](/home/partners/launchdarkly.svg) ![harness](/home/partners/harness.svg) ![fireblocks](/home/partners/fireblocks.svg) ![ramp](/home/partners/ramp.svg) ![deel](/home/partners/deel.svg) ![dbt](/home/partners/dbt.svg) ![clari](/home/partners/clari.svg) ![teleport](/logos/company/teleport.svg) ![logicmonitor](/home/partners/logicmonitor.svg) ![redis](/home/partners/redis.svg) ![dialpad](/home/partners/dialpad.svg) ![fireworks](/home/partners/fireworks.svg) ![1password](/home/partners/1password.svg) ![knowbe4](/home/partners/knowbe4.svg) ![kong](/home/partners/kong.svg) ![chainguard](/home/partners/chainguard.svg) ![dataiku](/home/partners/dataiku.svg) ![zuora](/home/partners/zuora.svg) ![vanta](/home/partners/vanta.svg) ![tailscale](/home/partners/tailscale.svg) ![pulumi](/home/partners/pulumi.svg) ![baseten](/home/partners/baseten.svg) ![risingwave](/home/partners/risingwave.png) ![hootsuite](/home/partners/hootsuite.png) ![elevenlabs](/home/partners/elevenlabs.png) ![callsign](/home/partners/callsign.png) ![fortinet](/home/partners/fortinet.svg) ![pingidentity](/home/partners/pingidentity.png) ![redpanda](/home/partners/redpanda.png) ![qdrant](/home/partners/qdrant.png) ![aiven](/home/partners/aiven.svg) ![thoropass](/home/partners/thoropass.png) - * * * - * * * - * * * - * * * - * * * Marketplace Listing ## List on every marketplace, instantly 01 Connect to cloud marketplaces instantly with API-first integrations that don't require your internal engineering resources. Support any GTM motion with fully customizable pricing, packaging, and public plans. Key Features - API-first integrations — no engineering lift required - Customizable pricing, packaging, and public plans - Support for AWS, Azure, GCP, and Snowflake marketplaces - Go live in days, not months [Explore Listing →](/platform/product-listing/) ![Marketplace Listing](/home/launching/list-image.svg) Co-Sell ## Collaborate with cloud partners at scale 02 Suger works with Salesforce & HubSpot, so you can send offers, co-sell, and manage CPPOs without juggling multiple partner portals. Launch co-sell workflows with AI to autofill fields and reduce manual work. Native CRM integrations Salesforce & HubSpot built in — send private offers and manage co-sell directly from your existing CRM without switching tools. AI-powered co-sell Launch co-sell workflows with AI autofill that reduces manual entry by 80%, so your team spends time closing, not copying. Manage CPPOs at scale Handle CPPOs across AWS, Azure, and GCP partner portals from one control plane — no more juggling multiple portals. Billing & Metering ## Accurate billing, zero manual work 03 Turn messy cloud disbursements into clean financial data by automating syncs to your ERP and accounting software. Flexible metering handles any pricing model at any scale. Key Features - Automated cloud disbursement sync to ERP - Flexible metering for usage-based pricing - Revenue recognition ready out of the box - Supports any pricing model at any scale [Explore Billing →](/platform/billing-metering/) ![Billing & Metering](/home/scale/sales-led-growth.svg) Automation ## Automate your entire GTM workflow 04 Design custom triggers to automate tasks — notify Slack on deal acceptance, email co-sell partners upon referral, or route leads based on marketplace signals. Your workflow, your rules. Key Features - Drag-and-drop workflow builder - Slack, email, and CRM notifications on deal events - Route leads based on marketplace signals - Fully customizable trigger & action logic [Explore Workflows →](/platform/workflows/) ![Workflow Automation](/home/scale/frame.svg) AI Intelligence ## AI-powered insights for smarter decisions 05 Score every account with marketplace buyer intent signals to automate sales routing and focus co-sell effort on the highest-value opportunities. Let AI guide your next best action. ![Score](/home/autopilot/score.svg) Trusted at Scale ## Suger is made for scale. Customers transact billions globally — and growing fast. $ 0 + billion Transactions 0 + Countries 0 % Uptime ![G2 achievement badges](/home/achievement/badge.png) Don't take our word for it. “Effortless Integration, UI Improving Steadily” VP Partnerships Mid-Market · 51-1000 “Solid tool for marketplace GTM — team listens, delivers, and keeps improving” Director Partnerships & Channel Growth Mid-Market · 51-1000 “A Holistic Platform for Marketplace Transactions & Co-Sell engagements with Cloud Alliance Partners” Sr. Director - Global Strategic Alliances Mid-Market · 51-1000 “Cloud Marketplace & Co-Sell Automations with Suger” Operations Enterprise · 1000+ “Great Marketplace Solution” Sr. Strategic Alliance Manager Mid-Market · 51-1000 “Suger Review - Positive Experience with the Tool” Sr. Director Quote to Cash and Revenue Accounting Mid-Market · 51-1000 “My experience with Suger Inc. has been fantastic.” Partnerships Mid-Market · 51-1000 “Cloud Partner Manager” Cloud Partner Manager Mid-Market · 51-1000 “Great software for accelerating GTM/co-sell” Head of Global Cloud Alliances Enterprise · 1000+ “Streamlined pipeline management with seamless HubSpot integration” Alliance Lead Mid-Market · 51-1000 ## Powering the future of Cloud GTM Join 500+ companies automating their cloud marketplace growth. [Get a Demo](/schedule-demo/) ## Frequently Asked Questions Common questions about Suger and cloud marketplace automation What is Suger? Suger is a Cloud GTM automation platform that helps B2B SaaS companies list, transact, and co-sell on AWS, GCP, and Azure Marketplace from a single platform. What cloud marketplaces does Suger support? Suger supports AWS Marketplace, Google Cloud Marketplace (GCP), and Microsoft Azure Marketplace. What is Cloud GTM? Cloud GTM (Go-To-Market) is a strategy where ISVs use cloud marketplace channels — AWS, GCP, and Azure — to sell, co-sell, and distribute their software to enterprise buyers. How does Suger automate co-sell? Suger automates co-sell by syncing CRM data (Salesforce, HubSpot) with AWS ACE, GCP Partner Advantage, and Azure co-sell programs — eliminating manual submissions and tracking. How long does it take to get started with Suger? Most ISVs go live on their first cloud marketplace within days, not months. Suger's API-first integrations require no internal engineering resources.