From Zero to Co-Sell Ready: Launching with Expert Guidance and Sales Enablement

When Docebo set out to establish its presence on AWS Marketplace, the team knew success would take more than simply listing a product. They needed a strong go-to-market (GTM) strategy, co-sell alignment with AWS, and purpose-built sales materials to support the field. That’s where Suger and our trusted partner, CloudAtlas, stepped in.

“For any ISV new to the marketplace, my advice is clear: don’t go it alone. The right
partner can accelerate your GTM, elevate your sales enablement, and set you up for long-term success. CloudAtlas and Suger delivered on all fronts.”

Building the Foundation with Suger’s GTM Platform

Docebo turned to Suger to stand up their AWS Marketplace presence quickly. With Suger’s Cloud GTM platform, the team streamlined the listing process, integrated with their CRM, and simplified Private Offer management. But Suger doesn’t stop at listing—we’re focused on enabling the full go-to-market motion.

To help Docebo strengthen their co-sell readiness, Suger brought in our partner CloudAtlas, a proven expert in AWS field engagement and enablement.

Transforming Value Into Actionable Sales Assets

CloudAtlas quickly embedded with Docebo’s team, diving deep into their product and customer stories to identify what would resonate most with AWS sellers. From there, they crafted clear, concise messaging and field-ready sales assets tailored for AWS.

“These weren’t just generic templates,” Furman shared. “CloudAtlas worked with us hands-on to develop co-sell decks, solution briefs, and talking points that captured our differentiated value—and spoke directly to the AWS audience.”

Key Deliverables:

• Custom AWS co-sell pitch decks and battlecards

• An AWS-tailored Docebo company and solution brief

• An internal sales enablement guide for Docebo’s team

With Suger powering their cloud GTM operations and CloudAtlas enabling their co-sell readiness, Docebo launched on AWS Marketplace with impact. “We’re now in a strong position to drive revenue through Marketplace and partner more deeply with AWS,” Furman concluded.

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CloudAtlas provides professional services and consulting to help ISVs plan and execute each stage of the Cloud Marketplace GTM journey. Suger automates listing setup, transactions and metering. 

Whether you’re just starting your cloud marketplace journey or scaling across clouds, the Suger x CloudAtlas combined expertise ensures businesses are always a step ahead.