Google Cloud Next ’25 delivered major announcements that signal a new era for cloud-powered go-to-market. Highlights include the launch of the AI Agent Marketplace, the groundbreaking Agent2Agent Protocol for cross-vendor collaboration, lightning-fast Rapid Storage, and deeper integrations like Imperva with Cloud Load Balancing.
At Suger, we’re thrilled by the momentum Google is building, and how these latest product announcements align perfectly with our mission to accelerate cloud revenue for software companies.
Let’s dive into what stood out.
Google Cloud has launched a new AI Agent Marketplace, a dedicated category within Google Cloud Marketplace designed for buying, selling, and managing AI agents from trusted partners like Accenture, BigCommerce, Deloitte Elastic, UiPath, Typeface, and VMware, with more launching soon.
Buyers can now evaluate and deploy purpose-built agents, like support bots or automation copilots, directly through their Google Cloud accounts. For sellers, it’s a golden opportunity to expand reach, streamline distribution, and showcase innovation to enterprise buyers.
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The first-of-its-kind Agent2Agent Protocol allows agents built by multiple vendors to communicate with each other, a giant leap in enabling partner-to-partner communication. This opens the door to more modular, interoperable AI solutions, where agents don’t just serve customers, they collaborate across the enterprise stack.
Security just became more accessible via the Marketplace. Google Cloud announced that Imperva Application Security is now natively integrated with Cloud Load Balancing through Service Extension and available directly on the Marketplace.
This makes it easier for security-focused teams to implement traffic protection, compliance, and performance optimizations without extra engineering effort. It’s another signal that critical infrastructure is moving to cloud marketplaces.
For data-heavy applications and real-time processing, Rapid Storage is a major leap forward. Google’s new zonal Cloud Storage bucket delivers:
If you're building high-performance applications or data platforms, this unlocks a whole new level of responsiveness.
Google has made it clear: Marketplace is no longer a side channel—it’s the backbone of B2B SaaS growth. With simplified procurement, committed spend alignment, and global reach, it’s evolving from “optional” to “essential” for modern go-to-market strategies.
From launching AI agents to commercializing high-performance workloads, the announcements around Vertex AI, Gemini 2.5, and the Agent2Agent Protocol reflect a future where marketplaces aren't just keeping pace with AI,they're powering its next wave.
Google Cloud Next ’25 delivered big, and the message was clear: Google Cloud Marketplace is becoming a must-have B2B sales motion, especially for AI-native companies. From simplified procurement to powerful co-sell and listing features, it’s the fastest way to get in front of enterprise buyers.
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