Like a lot of software companies, Datasparc knew AWS Marketplace wasn’t just another distribution channel - it was becoming the way their enterprise and public sector customers wanted to buy.
But like a lot of companies, they also knew that just knowing that wasn’t enough.
“After multiple unsuccessful attempts to get listed on the AWS Marketplace ourselves, we turned to Suger.io. Within just a few days, they successfully listed our product.,” said Manish, CEO of Datasparc. “Suger.io has been an exceptional partner, not only facilitating our AWS listing but also actively guiding us on strategies to gain more traction and drive business through AWS. They are truly a valuable partner to work with.”
What they did have was a clear goal: make DBHawk, their secure browser-based platform for data access and governance, available on AWS Marketplace - and build a go-to-market motion that could scale with it.
That’s where Suger and Fractivo came in.
Datasparc wasn’t starting from scratch in the market. Their flagship product, DBHawk, was already used by compliance-driven customers like the U.S. Federal Reserve and Government of Ontario.
But AWS Marketplace? That was a new play entirely.
They weren’t sure how to:
It was clear they didn’t need more theory - they needed execution.
So they joined a funded onboarding program powered by Suger.io and led by Fractivo, designed to get high-potential ISVs into AWS Marketplace with real traction and repeatability.
Within a few weeks:
The listing went live with a 30-day free trial, creating a low-friction entry point for new buyers.
Within 30 days of that launch?
They closed their first AWS Marketplace transaction.
“It wasn’t just about getting live - it was about getting traction. The trial made it easier for buyers to say yes, and the visibility into performance gave us confidence we could scale it.”
With the basics in place, Datasparc is already looking ahead:
This wasn’t a generic “lift and shift” cloud story. It worked because:
✅ The messaging matched the reality of AWS buyers - compliance-first, security-minded, and looking for fast starts
✅ The tech stack (Suger) removed blockers instead of adding new ones
✅ The support (Fractivo) focused on outcomes, not just onboarding
And it was funded, so they didn’t spend months justifying the move before seeing ROI.
If you’re a software company sitting on a product that would clearly sell through AWS Marketplace - but you don’t know where to start - take a page out of Datasparc’s playbook.
You don’t need a massive team. You don’t need a six-month roadmap.
You just need the right partners - and a clear path to revenue.
Suger helps software companies go live faster and grow smarter on cloud marketplaces.
Fractivo helps them turn cloud partner strategies into real-world pipeline.
Datasparc: Simplify database management with DBHawk, the all-in-one web-based platform offering secure access to SQL, NoSQL, and Cloud databases through a unified IDE.
→ Want help launching your listing or unlocking co-sell? Let’s talk.