Faster Collaboration, Stronger Branding: Meet Suger’s Custom Email Builder!

Turn Every Communication into a Growth Opportunity

In cloud marketplace sales and partnerships, timely, professional, and brand-aligned communication is the key to securing deals and building trust. With Suger’s upgraded email notification feature, you can now easily edit, configure & test the custom emails for all notification types. Learn more here.

• • Customize content, recipients, and scope to ensure critical insights reach the right stakeholders.
  • Personalize content with dynamic fields (e.g., customer name, expiration dates).
  • Automate entitlement renewal invites, and deal status updates with actionable next steps.

• • Integrate with AWS, Azure, and Google Cloud to trigger personalized outreach at every stage.
  • Sync opportunity data bi-directionally between your CRM and cloud platforms, eliminating manual entry and reducing errors by 90%.
  • Pre-fill dynamic events with deal details, Salesforce contacts, and cloud rep info for instant team alignment.

3. Brand Consistency, Down to Every Detail

• Embed logos, brand colors, and social icons for cohesive visual identity.
• Drive conversions with smart, clickable CTAs that encourage immediate action.

3 steps to set up email templates in Suger

1. Log into Suger Console → Navigate to Setting → Notifications.
2. Choose pre-built templates or create your own using our drag-and-drop editor.
3. Configure Notification Scope and assign templates for each scope.

Before using a template in production, you can test it to ensure it works as expected.

Capture More Opportunities, Build Relationships Faster

With Suger’s enhanced Email Notifications, keep your cloud sales teams informed and aligned through dynamic, personalized emails that automatically sync opportunity data from Salesforce.

Here are official tips to help you get more co-sell opportunities from Microsoft.

• Respond quickly to deals. Timely responses improve your visibility in future partner search results. 
• Report estimated deal sizes, closing dates, and the final status of your deals, whether won or lost.

So how can you supercharge your co-sell motion with hyperscalers?

Here’s an example of how to use Suger build connections with AWS sales representatives through automated, personalized outreach at every stage.

• Inbound Leads – Instant Follow-Up

When new leads arrive from AWS or Microsoft, Suger automatically triggers an email template with the opportunity name, Salesforce contact, and cloud rep details.

• Outbound Co-Sell – Proactively Engage

Set up your custom email templates in Suger and start transforming every message into a high-impact, brand-building touchpoint. Get Started Now!