Memfault is a developer-first observability platform for connected devices used by some of the world’s most innovative hardware companies. With just over 55 employees, they power robust engineering at scale while remaining lean and focused. That includes maintaining infrastructure, supporting global device fleets, and scaling enterprise operations.
But like many growing B2B startups, enterprise customers began asking if Memfault could transact through AWS Marketplace. They had put off listing for a simple reason: engineering bandwidth.
Their experience with AWS had shown them that even simple infrastructure changes involved long, complex setup steps and confusing documentation. So when the Marketplace listing came up, they hesitated.
One of Memfault’s enterprise customers wanted to renew through AWS Marketplace. The request was clear. But with no listing, Memfault risked adding friction to a renewal they had already won.
Memfault had a choice: assign valuable engineering hours to figure out AWS Marketplace or find a partner that could get them there fast.
Memfault turned to Suger to get listed on AWS Marketplace without launching a major internal project. Suger handled the technical setup, walked the team through every AWS detail, and provided seamless guidance throughout the process. The initial setup cost was offset by AWS credits through Suger, making the decision even more cost-effective.
Instead of becoming Marketplace experts, Memfault leaned on Suger’s dedicated Slack support and fast response times to handle any questions, setup, and validation.
🛠️ Zero engineering maintenance required
🧩 Marketplace listing launch-ready under 1 day
⏱️ Private offers created in under 5 minutes
🤝 Customer renewals accelerated with less procurement friction
💸 Initial cost offset by AWS credits via Suger
Since implementing Suger, Memfault has published private offers and transacted through AWS Marketplace with speed and clarity without involving engineers in the day-to-day.
"Creating a private offer now takes just a few minutes. It's a low lift on both sides."
Instead of chasing down procurement teams or building bespoke workflows, Memfault simply generates offers through Suger. They can track acceptances via Slack alerts and reduce email churn between sales and finance.
For Memfault, listing on AWS Marketplace goes far beyond simplifying payments, it’s a strategic way to meet enterprise buyers inside their existing procurement ecosystem. When buyers already have committed AWS spend and procurement workflows set up, Marketplace becomes the path of least resistance.
By transacting through AWS, Memfault avoids lengthy vendor onboarding, contract redlines, and procurement back-and-forth. Instead, customers apply the existing budget, click to accept, and the deal is done. The result? Fewer escalations, faster signatures, and a frictionless experience that supports repeatable enterprise growth.
For Memfault, AWS Marketplace is no longer a blocker, it’s an accelerator. With Suger, they got listed in minutes, avoided months of engineering distraction, and now close enterprise deals with less friction and more speed.
“Having Suger be super responsive and not having to worry about interfacing with AWS directly is a huge win. We don’t want to be AWS Marketplace experts, we have other things to do.”
Zero lift. Full control. Enterprise-ready.
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